Etoys Announces Dreamcast Preorders

Internet retailer eToys announced that it is launching a preorder service for video games with Sega's Dreamcast headlining the service. The Dreamcast will be the first product available through the service.

From July 6 through July 13 America Online users will be able to type in the keyword "eToys" (or visit the site at www.etoys.com) to preorder the Dreamcast system. After July 13 the preorder campaign will be open to everyone (as opposed to just AOL users). "America Online is always looking for ways to bring unique offers and services to our members, and this promotion with eToys is a key example," said Greg Shove, AOL vice president for interactive marketing. "We look forward to working with eToys to continue bringing great values and experiences to our member community."

"Sega Dreamcast is going to be a 'must have' product," said Toby Lenk, president of eToys. "With our new preorder service, we're making it easy for our customers to get the items they want, including the most popular ones."

Etoys states that all orders placed before September 9 will be delivered on the Dreamcast launch date (the 9th).