ESRB tweaking ratings icons

Entertainment Software Rating Board slightly altering appearance of ratings icons; first design change in over a decade.

The icons for Entertainment Software Rating Board ratings found on games sold in the United States are being changed for the first time in over a decade.

Image credit: Polygon

As reported by Polygon, the redesign is a slight shift from the current composition. The phrase "content rated by" has been removed on the new icons, while the name of the rating appears in black on a white background.

"The goal is really to ensure that our symbols are displaying as clearly and legibly as possible in the increasing variety of environments that they're being displayed [in], including online and [on] mobile devices," ESRB president Patricia Vance said.

The new ratings icons will be implemented immediately, though the change is not going to happen overnight.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
459 comments

ricemanstm
ricemanstm

Ratings wouldn't be necessary if parents weren't such morons.  It's unfortunate that stupid is allowed to procreate.

XxTheEvilxX
XxTheEvilxX

Ratings, warnings, and advisories never really change anything. In fact, I think it has the opposite effect. As a kid, I purposely looked for the Parental Advisory label because that meant it may be cool to a kid. Any game marked Adults Only will further peak the curiosity of younger buyers into getting their hands on it. 

I mean, look at how well its worked for cigarettes. They put diseased lungs on the pack and still people buy them. Like Dennis Leary said, "you can have a pack of smokes called BLACK F+CKING DEATH with a skull and crossbones on the cover and people would line around the block to buy a pack".

FarginIcehole
FarginIcehole

I'm guessing someone was paid an incredible amount of money to do nothing more than color swaps on some of the panels. Of course, the government probably had a hand in this, and they will probably claim it took $2 billion in research to arrive at the decision to make little or no change to the icon system...pfffttt

This also makes me wonder...if the ESRB can rate a game before it gets to the market, that must mean they get to play ALL games before their street date.  Hmm...

**applies to work for ESRB as a games rater**

Driscoal
Driscoal

Things ESRB ratings have taught me:

1) If you are in your "early childhood", you are not "everybody" and therefore, apparently, not a part of humanity.

2) When you do become an "everybody", you are rated. Either you are a 10+ or just a total nobody "everybody".

3) Being aged 17, 18 or 19, you are not a teenager. In fact, the words seventeen, eighteen and nineteen don't even exist. Instead, you are just "mature". Not mature enough to buy alcohol, but still, you know, mature. 

4) Games rated "Adults Only" are not carried by any major retailers and are not advertised in any major publications. They are effectively banned. Therefore, being an adult is the same as being banned. Just don't be an adult, okay, buddy?

5) I am Danish and live in Denmark and therefore could not care less about American video game ratings. Hurray for me.

6) This is dumb.

VenkmanPHD
VenkmanPHD

@Driscoal 

Haha, I love it when I hear outside perspective on stuff about america that is retarded.

I'm not saying your wrong by the way, it's funny 'cause it's true.

Divedude
Divedude

Waste of time and effort.

ChaosUndivided
ChaosUndivided

It took a team of 10 marketing and design analysis and artists to come up with this awesome change to the rating systems look. From now on I am going to notice these labels. How did I ever misunderstand the message before this. This has blown my mind. 

Patohua1
Patohua1

lol this is really not news. The designs are 99% the same and no one would have even noticed. It would be like changing the font on a stop sign to make it slightly bolder.

aboki808
aboki808

lol, mature and adult is like 1 year difference...

like, yeah you can see blood and guts, but boobs? nah...

Centurion-Legio
Centurion-Legio

they looked better before. If they wanted to change them and be noticeable they should have inverted the letter colors as well

Jumpy3
Jumpy3

This is the most intense video game news I've ever seen.

Mercgamer74
Mercgamer74

Or why not just get rid of age restrictions on games and let young people play what they want.

xlord121
xlord121

When you think about how hard you work for so little pay just remember that someone got PAID to redesign those ratings (and I'm using the word redesign extremely liberally)