ESRB tweaking ratings icons

Entertainment Software Rating Board slightly altering appearance of ratings icons; first design change in over a decade.

by

The icons for Entertainment Software Rating Board ratings found on games sold in the United States are being changed for the first time in over a decade.

Image credit: Polygon

As reported by Polygon, the redesign is a slight shift from the current composition. The phrase "content rated by" has been removed on the new icons, while the name of the rating appears in black on a white background.

"The goal is really to ensure that our symbols are displaying as clearly and legibly as possible in the increasing variety of environments that they're being displayed [in], including online and [on] mobile devices," ESRB president Patricia Vance said.

The new ratings icons will be implemented immediately, though the change is not going to happen overnight.

Discussion

460 comments
ricemanstm
ricemanstm

Ratings wouldn't be necessary if parents weren't such morons.  It's unfortunate that stupid is allowed to procreate.

XxTheEvilxX
XxTheEvilxX

Ratings, warnings, and advisories never really change anything. In fact, I think it has the opposite effect. As a kid, I purposely looked for the Parental Advisory label because that meant it may be cool to a kid. Any game marked Adults Only will further peak the curiosity of younger buyers into getting their hands on it. 

I mean, look at how well its worked for cigarettes. They put diseased lungs on the pack and still people buy them. Like Dennis Leary said, "you can have a pack of smokes called BLACK F+CKING DEATH with a skull and crossbones on the cover and people would line around the block to buy a pack".

FarginIcehole
FarginIcehole

I'm guessing someone was paid an incredible amount of money to do nothing more than color swaps on some of the panels. Of course, the government probably had a hand in this, and they will probably claim it took $2 billion in research to arrive at the decision to make little or no change to the icon system...pfffttt

This also makes me wonder...if the ESRB can rate a game before it gets to the market, that must mean they get to play ALL games before their street date.  Hmm...

**applies to work for ESRB as a games rater**

Driscoal
Driscoal

Things ESRB ratings have taught me:

1) If you are in your "early childhood", you are not "everybody" and therefore, apparently, not a part of humanity.

2) When you do become an "everybody", you are rated. Either you are a 10+ or just a total nobody "everybody".

3) Being aged 17, 18 or 19, you are not a teenager. In fact, the words seventeen, eighteen and nineteen don't even exist. Instead, you are just "mature". Not mature enough to buy alcohol, but still, you know, mature. 

4) Games rated "Adults Only" are not carried by any major retailers and are not advertised in any major publications. They are effectively banned. Therefore, being an adult is the same as being banned. Just don't be an adult, okay, buddy?

5) I am Danish and live in Denmark and therefore could not care less about American video game ratings. Hurray for me.

6) This is dumb.

Divedude
Divedude

Waste of time and effort.

ChaosUndivided
ChaosUndivided

It took a team of 10 marketing and design analysis and artists to come up with this awesome change to the rating systems look. From now on I am going to notice these labels. How did I ever misunderstand the message before this. This has blown my mind. 

Patohua1
Patohua1

lol this is really not news. The designs are 99% the same and no one would have even noticed. It would be like changing the font on a stop sign to make it slightly bolder.

aboki808
aboki808

lol, mature and adult is like 1 year difference...

like, yeah you can see blood and guts, but boobs? nah...

Centurion-Legio
Centurion-Legio

they looked better before. If they wanted to change them and be noticeable they should have inverted the letter colors as well

Jumpy3
Jumpy3

This is the most intense video game news I've ever seen.

Mercgamer74
Mercgamer74

Or why not just get rid of age restrictions on games and let young people play what they want.

xlord121
xlord121

When you think about how hard you work for so little pay just remember that someone got PAID to redesign those ratings (and I'm using the word redesign extremely liberally) 

Printul_Noptii
Printul_Noptii

Well at least its better than the german ones, there the USK has 5 colored templates like White (0 years a baby could play this xD) Yellow (6 years and above) Green (12 years and above), Blue (16 years and above, most M rated games are 16 in germany) and Red (18 and above GTA, Shooters like CoD and violent ones that depict gore like RE and Dead Space). Everything with sex is rated 18 as well so yeah :/ but the biggest problem is that the templates are all over the package sometimes and are way too big.

jimmywarhole
jimmywarhole

I hope they paid some graphic designer top dollar for these new awesome changes...

Printul_Noptii
Printul_Noptii

I think Indigo Prophecy and Heavy Rain both have interactive sex scenes how did they get away with M instead of AO ? :D

Adavanter
Adavanter

Sure wish there were a lot more AO games. I can chainsaw a man in half and basically roll around playing in his blood... T-M

Yet if a single NPC gives me a virtual lap dance naked!? You'd better be a freaking adult!

Nova_Prime_85
Nova_Prime_85

I gotta say, im not really seeing much difference, unless theres something about the overall intent that im not catching

anybody care to clarify if thats the case?

david60639
david60639

Parents don't give a shit about these ratings anyhow. Buying their 10 year old kids CoD every year. More goverment getting involved where it isn't wanted.

starduke
starduke

Out with the old, in with the new! Hey, ESRB, I said, out with the old, in with the new! What's new about tha-...OH, they switched the colors around on the top text! That's HUGELY new!!!

mischiefmeerkat
mischiefmeerkat

They changed the trim at the top from black to white. Is that to imply white is better? is that a racist undertone? Should the ESRB be shut down and investigated?  =>

Ayato_Kamina_1
Ayato_Kamina_1

I knew when I woke up today that there was going to be a groundbreaking change today. I wasn't disappointed!

Nibraybirk
Nibraybirk

I've seen alot of pointless stories on Gamespot. This may be the winner.

DIGN
DIGN

I liked the older ones better...

galacticobob
galacticobob

Someone warn the village elders, these changes will not do

pidow
pidow

It looks like no one did any changing, it look the same as before.  What a waste of time.

MegaPyroFlame
MegaPyroFlame

In other news, no one cared.  Don't believe me?  Keep scrolling.

4le_breVVer
4le_breVVer

Where's the G rating....for garbage. Or N for not worth your time or money. Or W for wait for a price drop.

LucisXV
LucisXV

...Where's the difference ?

Juon408
Juon408

Got non-news articles to get out? Send them to Eddie to write!

Sardinar
Sardinar

Eddie Makuch should do live videos for such news, instead of articles, and try to keep a straight face while explaining to us that some words have switched colors with their backgrounds.

VenkmanPHD
VenkmanPHD

@Driscoal 

Haha, I love it when I hear outside perspective on stuff about america that is retarded.

I'm not saying your wrong by the way, it's funny 'cause it's true.

helwa1988
helwa1988

@david60639 

Actually ESRB is private. The government in 1992 had given the gaming industry 1 year to come up with their own rating system or else the government would step in and regulate them.

Be glad they rating games and not the government.

tightwad34
tightwad34

@Vojtass Did he seem like an alright dude? Not saying he's not at all, I just don't know anything about him other than he likes extra chunky peanut butter.

Vojtass
Vojtass

@tightwad34 @Vojtass I saw one video, when he interviewed Marcin Iwinski, CD Projekt RED co-founder. It was a year ago on E3.