ESA confirms supersized E3 2009

"Upgraded" trade show returns to LACC in June with larger booths, larger crowds; show still closed to the public.

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The E3 Media & Business Summit is dead; long live E3. The Entertainment Software Association today officially announced the 2009 Electronic Entertainment Expo will take place June 2-4 at the Los Angeles Convention Center.

While the show won't be open to the public (contrary to a Newsweek report earlier this week and prior rumors), the ESA said the event "will welcome all qualified computer and video game industry audiences," including media, developers, analysts, and retailers. Booth sizes will also be increased, which should come as a welcome change to companies stifled by the 20-foot-by-20-foot maximum and standardized layouts imposed on attendees over the last two years.

After soaring past the 60,000 attendee mark in 2006, E3 was downsized and relocated when certain members of the ESA took exception to the size and spectacle of the event. The redubbed E3 Media and Business Summit was moved to Santa Monica for 2007 and consisted of an invite-only crowd of roughly 5,000.

After a rocky start, the show was moved back to the LACC this year, but it remained a small-scale event that drew criticism from industry heavyweights like Electronic Arts CEO John Riccitiello and Ubisoft North America president Laurent Detoc. Riccitiello said he hated to see such a stripped-down E3, while Detoc said the show was terrible, and felt "like a pipe-fitters show in a basement."

The plan for a reinvigorated E3 appears to have won both Riccitiello and Detoc over, as the ESA included comments from both in its press release announcing the show plans. Riccitiello is quoted as saying E3 2009 will be "the pre-eminent North American gaming show" next year, while Detoc promised fireworks and said the tweaks to the show "will ensure that the 2009 E3 Expo conveys the best of what makes us proud as entertainment leaders."

For more on the event, check out GameSpot's complete coverage of this year's E3 Media & Business Summit.

Discussion

153 comments
SSBFan12
SSBFan12

E3 was the best this year I am sad that it is over though. :(

msudude211
msudude211

E3 was great this year - I'm glad it's returned to its "previous glory."

gmax
gmax

Seems there will be more interest.

Strife88
Strife88

Just another hour before it starts.

shinian
shinian

As far as it goes this decision turned for better for e3.

dth_dlr
dth_dlr

should be a good E3 this year. not long to wait now.

hhap52
hhap52

need some kind of KH3 info please!

cowsgomoo62
cowsgomoo62

Nice! I missed the old big E3. There was not a gamer out there who did not want to go there. @ChiefFreeman, Why not age limit of 18? If you can serve in the war, you should be able to go to a gaming event.

Amnesiac23
Amnesiac23 moderator

E3 was never really opened to the public actually. Although you could be manager of a GameStop and attend or something like that, it was never open to everyone. So I think at least they are somewhat getting to back to the E3 of old, or at least taking a step in that direction.

pukmok
pukmok

But will there be booth babes or maybe even a babe booth?

shyguy75
shyguy75

whoooooooooooooooooooooooooooooooooooooooooooo this year nintendo is going o win over xbox and cream sony right out of there office!!!!!!!!!!!!!!!!!!!!!!!!

jorum7
jorum7

WEWT CANT WAIT TO SEE WHATS NEXTYEAR!!!

puppiemaster
puppiemaster

Should open it back up to the public, I live in the UK and as a gamer it was my Mecca, lucky I got to go before it was a closed shop, what about all the others that have gaming as their religion, they need to be able experience that one true pilgrimage in the world.

mikewalsh69
mikewalsh69

good. gaming needs a flagship event to represent the medium. and e3 used to be it. lets hope they bring it back to the good auld days

living_wmd_888
living_wmd_888

E3 may be the "preeminent North American gaming show", but it'll still look like crap next to the open-to-the-public TGS.

Cabal23
Cabal23

It will be closed to the public, but somehow Paris Hilton will get in. Reason #1 why I could care less about E3. The dumbing down of its patrons.

lostn
lostn

Well.. the past two years was a failed experiment. ESA blew it by charging more for less. Guess who had to weather the increased costs due to loss of ticket sales from the public? The publishers of course. They should have never deviated from the original plan.

jmartin1016
jmartin1016

I wonder if all the members of the esa will come back. id?

ChiefFreeman
ChiefFreeman

Cool. We'll be able to get the great full e3 coverage from the crew next year. Too bad they won't at least let a small amount of the public in for the last day though. I would've made the trip to see E3. Why not set an age limit for public attendees? Make it 21 and up to try to keep the silly kids out. You know, the ones who would act up and ruin it for us adults. "No mister, I ain't giving you the controller!"

majidok
majidok

So why would I care if it gets bigger or not if not's open to me ?!

DeltaSpirit
DeltaSpirit

I've never been to an E3 but it sucks for those who can go but I do hope we at least get some real news, surprises back first and foremost

DecadesOfGaming
DecadesOfGaming

Good to hear it's back on track.. last year's E.3 coverage was interesting; but it also sounded as though the event it's self was badly managed by the organisers by cutting numbers and holding different events in different locations !? If only the event could be extended for two days for the public. It would be a great excuse to visit the states.

DaBigTickett
DaBigTickett

I just wish they would allow the public to attend for a weekend as rumored previously, oh well.

bigboss33
bigboss33

Hvac0120 : i personaly would rather going there instead of watchin it from media. which ones better ? playin the game or watchin someone playin ?

cajunstrike
cajunstrike

Agreed. An East Coast venue would be welcomed...

Stryker521
Stryker521

"The E3 Media & Business Summit is dead; long live E3." YEAH!!!

kirbykook
kirbykook

It never truly was open to the public, wasn't it? "...will welcome all qualified computer and video game industry audiences." I thought that's what they said before.

geebus
geebus

E3 is back! Hooray! It should never be public, that would suck! These people give us tons of enjoyment, we can give them one group gathering without bothering them.

Hekynn
Hekynn

Maybe they will make it public in 2010 but still at the LA Convention center thats pretty good for lots of gaming studio's to come in and show off their games :D

king_bobo
king_bobo

STOKED! Maybe now developers will get all optimistic and start announcing some seriously incredibly ambitious games. I mean sure, we have loads coming out, but I WANT MORE!

Hvac0120
Hvac0120

[quote="bigboss33"]no public = no excitment it's dead dude[/quote] . The excitement will be there for many more gamers this year than in the previous years because we will get better coverage on the best games and updates for the gaming industry. Eliminating the public from the show allows the media to get in there and get the coverage they to be able to relay the information to the public. I think that it would be great if they would have 1 day when the public is allowed to come in. However, I think that it is in the best interest to do most of the show with just the qualified attendees. This may mean that there won't be public at this years show, but there is still a possibility that they will start bringing back the public based on feedback from next years show. I think this is a good thing and will bring back a lot of the excitement that E3 used to bring.

bigboss33
bigboss33

no public = no excitment it's dead dude

Cujo31
Cujo31

I think this is awesome! Still should be open to the public though. On a first come first serve basis even, to control the numbers. That is if that would be a problem. Make the public showing just the last 2 days even! Hey, retailers and heavy weights could use the time make a little coin on the side by selling products at E3 to the public, just like any other event.

razgriz_101
razgriz_101

They should follow the whole Leipzig route 2 days for the press and 2 days for the public so they can see the games first hand.then you keep both sides happy imo.

GabrielN
GabrielN

Excellent. Booth babes are still an undignified waste of money, but it's good that companies will once again be able to show off as much of their stuff as they want to a crowd worth impressing.

EchoEcho
EchoEcho

"Stec13: Let E3 be the insiders convention but lets hope a new convention starts up that is aimed directly at the gamer that is just as good, just as big and just as exciting if not more!" They already have that -- it's called the Penny-Arcade Expo.

insanitycheck3
insanitycheck3

[This message was deleted at the request of the original poster]

Stec13
Stec13

Let E3 be the insiders convention but lets hope a new convention starts up that is aimed directly at the gamer that is just as good, just as big and just as exciting if not more! Also it would be good if this was a traveling convention so that every year it's in a different major city in North America so everyone has a chance to attend!