In response to consumer feedback, Electronic Arts has announced it is doing away with its controversial Online Pass scheme altogether. Previously, the company said only that future titles would not include Online Passes. Now, the move will be applied retroactively, beginning with EA Sports titles.
"As we discontinue Online Pass for our new EA titles, we are also in the process of eliminating it from all our existing EA titles as well," EA corporate communications representative John Reseburg told Game Informer. "We heard the feedback from players and decided to do away with Online Pass altogether."
"Players will see it first with some EA Sports titles, where a prompt to enter an Online Pass code will no longer appear in-game; with other titles we are simply making Online Passes available free of charge online," he continued. "These are rolling updates that are taking effect over the next several weeks. We hope players continue to enjoy our games and online services for a long time to come."
Online Passes have often been viewed as ways for developers and publishers to offset the financial shortfall of not seeing revenue when games are traded in and resold through retailers.