EA, Hasbro enter into casual relationship

Publisher picks up rights to Monopoly, Scrabble, Yahtzee, Nerf, and more of game maker's famous brands.

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Electronic Arts established its EA Casual label in June, and today the company announced its first major licensing agreement for the division. The game publisher has reached an exclusive worldwide deal to make console, handheld, PC, online, and mobile games based on a slate of Hasbro properties including Monopoly, Scrabble, Yahtzee, Nerf, Tonka, and Littlest Pet Shop.

Some of the rights were previously held by Atari, which signed an exclusive seven-year deal with Hasbro in 2005 for online and mobile games based on Monopoly, Scrabble, Yahtzee, and more. Some of those titles were set to be published by Jamdat, the mobile gaming company EA acquired, which was renamed EA Mobile and is now part of the EA Casual division. However, Atari sold those rights back to Hasbro last month for $19.5 million, paving the way for today's announcement.

Not all big-name Hasbro properties are included in the deal. Atari is still set to publish Jenga on the Nintendo DS and Wii, and Activision has the rights to the Transformers brand. Atari also holds the rights to the role-playing series Dungeons & Dragons, which Hasbro also owns.

The current deal also gives Hasbro rights to turn "select EA franchises" into toys and traditional games, though specific properties were not revealed. The EA-Hasbro deal extends through 2013, but could be extended through 2017 if certain conditions are met. Financial terms of the agreement were not disclosed.

Discussion

96 comments
lop890
lop890

2020 ruler of the world ea inc. selling games at 49.99 play monopoly on the psp and ps3 nerf for wii,tonka racing for ps2 i hate this deal but o well is happening

Lestwist40
Lestwist40

Looks Like Atari needed some cash...selling back to Hasbro.Infrogames is really taking Atari APART to me.

chang_1910
chang_1910

what i do not get is.... why they do not do a full VG edition.... medal of honor and scramble on the same board... :? btw... they should do this with Konami or Capcom (VG exclusive of course) that one i would get :P

ogretroll123
ogretroll123

I would love to see a Heroscape game of some sorts on XBLA.

Hvac0120
Hvac0120

Darn you to he|| EA!!! Now I HAVE to buy a game from you...namely Monopoly! The game could have been so much better under another publisher... I can't wait to actually have to PAY for property through microtransactions on XBLA...

LOGGER13
LOGGER13

"Title makes it sound like they are f buddies." OMG thats so true. Gamespots gotta watchit for next time." -------- Yea, I think that was the point of the title ... it's a spin on the saying.

iliyun
iliyun

great more E.A. junk

StrikerGold
StrikerGold

Casual relationship? Meaning they can see other companies? People here may think this is stupid, but if EA knows how to do one thing its make money, and this will make them truckloads.

SteelRush
SteelRush

EA and Monopoly...what a perfect fit. Oh wait, we are talking about the board game. :P

Agreb91
Agreb91

Yay for some board game games. Not.

mjwickstrom1
mjwickstrom1

I'd like to see Monopoly as an XBLA game!

ghsacidman
ghsacidman

It's a shame activision has the transformers brand. EA could do alittle better couldn't they? That Transformer's Movie game... SUCKED!!!

Yuck_Too
Yuck_Too

I guess companies are finally starting to take note of how easy and effective it is to sell traditional board and card games via outlets like XBL Arcade.

omegakie
omegakie

That's a stupid deal with hasbro

kerensky287
kerensky287

Here's hoping for some C&C3 toys coming to stores soon.

Metallicantera
Metallicantera

Wow.. ye PLEASE make these on the handhelds ea... or even the wii... just keep this crap off the real systems... they have enough of your garbage already.

NinjaMunkey01
NinjaMunkey01

Why would I want a virtual monopoly. hopefully they will not take games like these to the psp that would suck.

Platyphyllum
Platyphyllum

Well, Monopoly and Scrabble on handhelds and such don't sound too bad, especially if they would be coupled in with online play.

VolcanoMan001
VolcanoMan001

Oh great, I guess we are about to get flooded with EA/Hasbro XBLA games.

Proman84
Proman84

Kids remember that even a "casual relationship" like the one between EA and Hasbro requires protection.

stfolife
stfolife

idk id buy monopoly on the psp or something like that thatd be cool

whgresiak
whgresiak

Wow man casual games that 15 people will buy. Way waste a few million EA, Job well done! *claps*

Warlund
Warlund

I thought EA already had a monopoly... what do they need another one for?

peyo670
peyo670

what you have all ea is the biggest company so itts normal they release some crappy games but i can think of 20 good games from ea right now

bighopp5451238
bighopp5451238

It's so funny how all you people bash EA. I guarantee all of you have at least one EA game right now and by Christmas you'll have at least one more.

AceCometh
AceCometh

Activision still has the rights to Transformers. What a let down!! At least Atari still has the D&D rights. Not much has been done with it. I'd rather Atari have the rights and not make any games than EA have the rights and make a ton of crappy games. I'll take quality over quantity any day of the week. EA, take note!!!

can0of0cheese
can0of0cheese

This sound as the suckage...digital monopoly!? Like who the hell would buy that... especially when EA is involved.

The_Weekend
The_Weekend

EMMMM ... no no no no EA should stay away! EA Causes Stain, STAY AWAY!!?!!

rikhan_z
rikhan_z

I wouldn't mind... it sounds like an interesting idea, 10 times better then the Madden Golden rings priced at $200.

king_bobo
king_bobo

This could either go terribly, or okay. I'm hoping it goes well...

dannyabal85
dannyabal85

eww ea and hasbro are going out doesnt ea have cooties lol i just read title

P-MaT000
P-MaT000

It seems like ea is become a monopoly

Axemetal
Axemetal

"Title makes it sound like they are f buddies." OMG thats so true. Gamespots gotta watchit for next time.

matty_sen
matty_sen

haha.......EA SPORTS BIG presents.......Nerf Street only $59.99 then you have to get the add-on for $40.00 lol

CaptainDingo
CaptainDingo

Well at least EA will be continuing its trend of publishing games I don't care about.

blacktorn
blacktorn

I would actually buy a xbla version of Monopoly,as long as it has 4 player online action of course.

Tudio
Tudio

not bad but i hope they get Transformers and make a decet game out of it instead of the lame excuse of a game activision made

AceCometh
AceCometh

Hopefully EA will start to shed that nasty reputation for making mediocre games, starting with this partnership. I can at least dream, can't I?

darthzew
darthzew

Hey, if you read this in the voice of a gay guy (think Queer Eye for the Straight Guy) this sounds really funny. Anyway, let's just hope this doesn't wind up stupid.

slipslayer_666
slipslayer_666

Heres hoping for a badass Transformers or GI Joe game.

nickythenewt21
nickythenewt21

Hasbro just might make those Crysis action figures after all! And the life size toy of John Madden! All right! But the life size John Madden may be too big to fit in my house... oh no!

Taijiquan
Taijiquan

Title makes it sound like they are f buddies.

sikboy1029
sikboy1029

Nerf Arenablast on PC ROCKS! It plays just like Unreal Tournament.

innuya
innuya

EA is fscking scary...

tealmantis793
tealmantis793

Nerf...THE GAME? They better not have spent more than $2 to make a Nerf game, because any more would just be plain stupid.

redskinStu
redskinStu

Playing video game Monopoly is just not the same as playing real Monopoly with your friends.