EA discusses why Battlefield is not annualized

"You want to be really careful that you don't destroy the franchise," CFO Blake Jorgensen.

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Electronic Arts has explained why the Battlefield series, unlike Call of Duty, is not released on a yearly basis. Asked by an analyst during the UBS Global Technology Conference this week if Battlefield could be an annualized franchise, CFO Blake Jorgensen laid out the reasons why this would be difficult and potentially problematic.

"The challenges are you’ve got to most likely do it out of two studios because it’s hard, it’s a two-year project," Jorgensen said. "Battlefield takes us about two years to develop and so you want to make sure that you're sharing talent across studios, so you keep core talent of the product and the experience for the consumer there."

Stockholm, Sweden-based DICE develops all core games in the Battlefield series, though the recently established DICE LA also contributes for multiplayer map packs like Second Assault for Battlefield 4. The Call of Duty series, on the other hand, switches every year between Infinity Ward and Treyarch, with assistance from Sledgehammer Games, Raven Software, and NeverSoft Entertainment.

Jorgensen said another issue to consider when annualizing a franchise is making sure every new entry in the series is perceived as substantially different than its predecessor.

"You also want to be really careful that you don’t destroy the franchise along the way. You've got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise," Jorgensen said.

In addition, releasing a new Battlefield game every year would potentially hurt ongoing digital content sales, Jorgensen said

"Battlefield is a product that doesn’t just sell once; it sells for 24 months associated with not just Battlefield, but all the additional Battlefield Premium activities that the consumer wants," he said. "So you’ve got to be careful that you don’t destroy some of that tail that is on the Battlefield product."

All of that said, Jorgensen explained that EA remains interested in looking at ways to grow the Battlefield business, though he did not provide any specifics.

Discussion

329 comments
Joseph P. Johnson
Joseph P. Johnson

Because EA respects their fans enough not to insult their intelligence with a "new game" every year. They make a new game when it's ready not every year release a new skin just to make money.

Charles A. Hall
Charles A. Hall

They only have one company (DICE) working on Battlefield where as Activision has two companies working on them. So one company releases a new COD every 2 years but they come out annually.

Cryptic_Shadow
Cryptic_Shadow

EA needs to reboot the NHL series on next gen... just sayin'..randomly.

Herb Clare
Herb Clare

If battlefield is all about MP then why put the time and money into a campaign. To bad the campaigns have sucked though. Not since Bad Company have i enjoyed a battlefield campaign. Maybe its time they only do multiplayer only games if they keep turning out crap like the bf3 and bf4 campaigns... Don't advertise a campaign as part of the selling point, then say campaigns don't matter. That just doesnt make any sense.

Olivier Matte
Olivier Matte

Because failing epicly at game launch take way more than a year of work

Mike Grogg
Mike Grogg

I would rather just see more maps released then have a new game release each year. Unfortunately, INVESTORS want money from their investment and they want to milk the consumer if they can. Making money on a GOOD PRODUCT is one thing. Over selling a product just draws down the NEED for that product and has the potential to trivialize it in the long run.

Shammara Blanchard
Shammara Blanchard

Wow, this may be the smartest thing I have heard come from EA....

Deaho
Deaho

"You also want to be really careful that you don’t destroy the franchise along the way" This for Activation ,I am not a fan of shooting games but this is really well said from EA even if battle filed isn't that good as the previous one.


Reza Armstrong
Reza Armstrong

Because unlike CoD they struggle to make minor changes and barely update a game before releasing. Battlefield 4 is really Battlefield 3.5, There's nothing special or new about it.

Joel Randall Terry
Joel Randall Terry

Just keep doing what you are doing DICE, but for the love of God you better make Star Wars Battlefront absolutely perfect.....I have waited 10 years for this moment do not disappoint me

Romell Eutsey
Romell Eutsey

Everyone knows the answer to that question! Quality over quantity..

eze_sl89
eze_sl89

battlefield 3 = battlefield 4. so where is the 

 "Jorgensen said another issue to consider when annualizing a franchise is making sure every new entry in the series is perceived as substantially different than its predecessor." ???

Michael Penny
Michael Penny

its a better game for it battlefield is way better than the cod games last good cod was cod4 mw

Justin Lee Keller
Justin Lee Keller

Some of the multiplayer maps are almost ten times the size of COD maps and that takes some time to make.

Sean Roaix
Sean Roaix

Nick has a very advanced case of sarcasm.

Sina Madani
Sina Madani

It may as well be. Look at BF4 it's same as BF3

Irfan Alisic
Irfan Alisic

I'd buy a WWII Battlefield - or even Vietnam - every other year in between of modern war Battlefield. Just sayin

Mengsk
Mengsk

Doesn't matter. After the BF4 fiasco there is no way I'm ever going back to a DICE title again. I swear it. They've got their last penny from me. I'll be going back to Valve and CS Go.

Jacek Jaxon Novok
Jacek Jaxon Novok

Maybe its not released yearly but its almost the same as previous game like cods

Steve HòBó Campbell
Steve HòBó Campbell

call of duty is made of two different devloping companies thats why its every year, modern warfare and black ops is every 2 years just a year between the two of them

Jayesh Kid-Blue Ko
Jayesh Kid-Blue Ko

Wish they did the same for other yearly EA Games, at least we would get BF like quality

Nick Preveza
Nick Preveza

2 studios of 6 people who just create a capaing and change the interface . Yes , Mohamed , this is how gaming should be .

Jeremiah Erickson
Jeremiah Erickson

As much as I like Deadpool, I wish he would go away for awhile. ANYHOW, it's been happening for years with Madden. I'm a sucker for a stupid 60.00 roster update so I'm not any better than those who keep buying COD games.

DeRek DG
DeRek DG

im glad they dont. they actually wait and make major improvements with each game. Thank you DICE.

Paul Potts
Paul Potts

Why would anyone want battlefield to do the same thing that cod does?

Les Inaminute Haigh
Les Inaminute Haigh

And still cant make a good single player game and its no good on ps3 a 360

Carl Toolan
Carl Toolan

Yeah "premium" costs mor. Than The game

Carl Toolan
Carl Toolan

EA came out and said SIM city had a successful launch and the response to it was aamazing, they won't think anything is wrong with BF4

Carl Toolan
Carl Toolan

Both were crap that's why it was shelved

Mohamed Hedi Dhaouadi
Mohamed Hedi Dhaouadi

CoD has 2 studios working :) each one releases a game in 2 years . DICE GET YOUR SHIR RIGHT

kisado87
kisado87

@Joseph P. Johnson Or they think their fans are dumb enough to pay double in exchange for all DLCs without knowing in full detail what DLCs contain. So in fact they're paying for 2 games instead of the 1. It's the same BS just a different flavor.

50_Ft_Kingie
50_Ft_Kingie

@Mengsk Do you really think it was DICE that decided to release BF4 before it was ready? If you're going to blame anyone, blame EA for pressuring DICE.

LatinLegacy
LatinLegacy

@Les Inaminute Haigh 1) You don't play a Battlefield game for the single player. 2) Those two consoles are now obsolete :P.