EA digital revenues pass $1 billion in 2011

Publisher touts major milestone for online sales as EA Interactive Label head Barry Cottle departs for Zynga.

Electronic Arts has made much about its digital content strategy over the past couple of years as it seeks to shift a substantive portion of its business away from retail. To that end, the company achieved a major milestone in 2011, as EA announced this week that it recorded revenues of $1 billion from its digital businesses during the calendar year.

Origin is just one way EA is increasing digital revenues.

EA has augmented its digital strategy in a number of ways of late. The company has invested heavily in online social and casual gaming, making big-time purchases such as Playfish, Chillingo, and PopCap. EA also recently launched its digital distribution portal Origin, in addition to pioneering downloadable content strategies such as Season Pass and Online Pass.

With 2012 under way, EA is making a handful of changes to its digital business. Namely, EA is doing away with its EA Interactive Label, which had previously been the home of the company's social and casual games. EA said that as digital content now permeates the entire company, this label has been folded into other divisions.

As part of this move, EA said that it is parting ways with EA Interactive Label head Barry Cottle. In a related announcement, Zynga announced that it has hired Cottle as its new executive vice president of business and corporate development. Cottle joins other EA veterans at Zynga, including John Schappert and Jeff Karp.

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Discussion

22 comments
paxis85
paxis85

@AgamemnonRex Thanks for the laugh mate. That just made my day. and it's so true lol

mogqwai
mogqwai

Only a billion? Geez Sopa better catch those pirates before they go broke. The EA CEO is in dire need of his 3rd Ferrari. :D

strayfies
strayfies

Cool maybe they can shell out a few hundred to make TOR play like a game made after 2000.

TriumphantToad
TriumphantToad

EA, get your grubby hands out of my favorite games pls.

demonkingx5
demonkingx5

in other news steam sale surpasses origin by the billions.

Albaficas
Albaficas

swtor-bf3 best mmo so far best fps to date no wonder.

nemes1s3000
nemes1s3000

Well, with the amount of useless, pointless and retarded DLC's that idiot people buy from them, no wonder their revenue is so ridiculously high.

DevilD2005
DevilD2005

Wether you like EA or not, Battlefield 3 and SW are the big fishes they were able to produce.

AnakinSW
AnakinSW

I was sooooooo happy when I found out that I DIDN'T have to install Origin to install swtor. I was dreading having to install another client I'd never use and thankfully it never made its way onto my machine.

DemonChorro
DemonChorro

BF3 only reason Origin is ever in use...

mercutio665
mercutio665

@ Neo_Sarevok I don't think they go about it in a way that's meant to insult your intelligence. The fact is some sucker somewhere will buy it - they'll make their money off the feature. If you realize that it's nothing but a shakedown, then you win.

Neo_Sarevok
Neo_Sarevok

I don't mind when EA does great online business, but when they're forcing online purchasing tactics down the users throats in Madden, Fight Night, etc. then it's too much. Does EA seriously think I'm stupid enough to spend real money on stat boosts?

Evenios
Evenios

I think digital online downloads is the future because its more convienent then having to go to the store or waiting for something to ship to you (considering also that most games only give you the box and cd theres no such thing as nice fat game manuals anymore) the only problem though is many isps today are putting download caps though..but still. digital distrubition is the way to go and i woudnt be suprised in the near future that all games woudnt be distrubuted that way.

GymFox
GymFox

I seriously hate EA.... I love how they have taken several series and turned them into profiteering enterprises rather than the games we all used to know and love (e.g. Woods, FIFA, NFS, etc..) I hope they burn for what they have done to gaming and digital management

valdarez
valdarez

@Barighm Think most want it to fail as they hate it. Steam is easily the better choice.

Barighm
Barighm

And yet gamers are still saying Origin will fail.

grgcucu
grgcucu

kids, don't dare steal from them!