EA defends rocky Battlefield 4 launch

"Battlefield 4 has been an exceedingly successful product on both consoles and PC," chief creative officer Rich Hilleman says.

Electronic Arts chief creative officer Rich Hilleman has spoken out to defend the rocky launch of Battlefield 4. In an interview with RockPaperShotgun, Hilleman acknowledged that the game faced numerous and at times serious bugs, but said the game overall was a great success.

"I'm not sure I accept your premise," Hilleman said after the interviewer asked about the embattled launches of Battlefield 4 and SimCity and whether or not EA would overhaul how it approaches launching games in the future. "Battlefield 4 has been an exceedingly successful product on both consoles and PC," Hilleman said. "From a sales perspective, from a gameplay perspective."

Battlefield 4's woes impacted many players and Hilleman pledged that EA would learn from the experience. Still, he said EA remains in an enviable position because even after the many negative headlines and drop in stock price, Battlefield remains a massive, genre-leading game.

"I think there was a lot of noise about the game, but some of that is a function of your surface area. The more customers you have, the more noise becomes available," Hilleman said. "We did things wrong. We know that. We’re gonna fix those things. We’re gonna try to be smart about what customers want in the future."

By and large, the players who did buy Battlefield 4--including those who experienced server hiccups and other technical problems--don't regret their purchase, Hilleman said.

"But I’m not willing to accept--and I don’t think most of my customers are willing to say--'it’s a bad product, I wish I didn’t buy it.' That’s not the conversation we’re having now," he said. "I think what we’re hearing is, 'You made a game we really liked. We would’ve liked it a little better if it didn’t have these problems.' Many of those problems we can fix, and we have and will."

Hilleman brushed aside a question about Battlefield 4 not being tested before release, saying more than 10,000 people beta tested it. However, he admitted that many of the issues came from the Xbox One and PS4 versions of the game, and "beta testing on an unreleased system is difficult."

Looking ahead to Battlefield 5, Hilleman said development processes change with every new installment, and this is no different for the new game.

"If you were to take a look at the process behind a gen three launch and a gen four launch, it’s 80 percent different," he said. "So the next major number release for Battlefield will likely have an 80 percent process change, because time has passed. So that’s why I talk about changing for the future, not changing for mistakes we made last time. If I reproduce what I did this time, it’s guaranteed to be 80 percent wrong anyway."

The Battlefield 4 launch issues led to the commencement of a class-action lawsuit against EA. However, that case may never become a reality, as it is still without a lead plaintiff with just four days to go.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Want the latest news about Battlefield 4?

Battlefield 4

Battlefield 4

Follow

Discussion

331 comments
kingofderp
kingofderp

 This comment section is a JOKE Gamestop. Ever heard of DISQUS ! Battlefield 4 is the worst game release of a Battlefield franchise title ever. The art project crappy game play and poor net code gives this game the worst rating you could get for a first person shooter 

Console driven numbskulls over at EA and DICE ruined the series. It looks so awesome ! Then you play the game on even the most state of the art systems on a fiber piper realize it is a TRASH experience. 


Sincerely an old school veteran battlefield franchise fan

BertisAU
BertisAU

If i didn't lose all my xp each time I crashed it wouldn't bother me so much. The crashing seems to be very rare for me now. Happens once every 10 hours or so of playtime. 


Totally addicted to the game though.

danielcliment
danielcliment

Hilleman,


Have some balls and/or self respect and just admit that you delivered a poor quality product because a bunch of white collars who have no knowledge of the gaming industry decided it was time to release the game.


As a graphic designer I don't deliver any of my work with a complete confidence is 100% FINISHED, I don't know many industries where they get away with "here is our 37% finished product, buy it, get frustrated, angry, and by the way,  buy our new DLC's, they look great on the trailers, don't they??"


I can't imagine telling my clients, Oh, I just printed your 10000 posters but I used toilet paper and rainbows instead of normal paper, sorry...


You go and deliver good products or give gamers their money back. Have some decency.... D-bag.




TheWatcher000
TheWatcher000

This guy is EXACTLY the kind of person that DOES NOT need to be in the gaming industry.  Or any industry.

TheWatcher000
TheWatcher000

By and large, the players who did buy Battlefield 4--including those who experienced server hiccups and other technical problems--don't regret their purchase, Hilleman said.

"But I’m not willing to accept--and I don’t think most of my customers are willing to say--'it’s a bad product, I wish I didn’t buy it.' That’s not the conversation we’re having now," he said. "I think what we’re hearing is, 'You made a game we really liked. We would’ve liked it a little better if it didn’t have these problems.' Many of those problems we can fix, and we have and will."

This is a perfect example.  Hilleman, there are PLENTY of people who think just that.  We don't give a shit what you are "willing to accept."  Are you on the same planet as the rest of the human race?

You release, broken, buggy products that don't work.  Your business models are universally hated.  Your COMPANY is universally hated.  You have shown that you have no intentions of ever fixing the problems that MAKE your company so universally hated.  All any of you ever do is spew verbal diarrhea and shut down/censor forums and bury people under MOUNTAINS of red tape to avoid contact with your customers or even have to DEAL with your customers.


You make tone deaf look like perfect pitch.


Your company, and you, are useless.


Gaming would be better off without you.

TheWatcher000
TheWatcher000

Their corporate culture has got to be the most deluded, poisoned thing I have ever seen.


They think if they just keep repeating the same memes and PR nonsense over and over that we will all somehow believe it, and it will be universally true.


EA, you are a gaming company, (the worst in the world), not The Third Reich.


Although, if any of your executives have a single clue about history, this philosophy didn't work out to well for Goebbels and his gang either.



TheWatcher000
TheWatcher000

"Battlefield 4 has been an exceedingly successful product on both consoles and PC"

I guess we know where Baghdad Bob is working these days.

ux107
ux107

I think there is something deeply wrong with their company culture, if they tolerate behavior like this 

klasco
klasco

That is so EA, EA.

roosterdip
roosterdip

also.... The forums hardly every work at EA... assuming they are tired of the negative feedback the just reset or shut them down... just try to call these idiots... there's a reason they are on the short list for the worst companies in the world year over year. 

GlaciusXL
GlaciusXL

"Posting Comment.........An Error Occurred"

roosterdip
roosterdip

figured I'd try and go back and play the single player before I got rid of the game and My save was lost [I already knew this was happening]. restarted and died on the second level only to respawn at the last check point without video at all. 


at what point does DICE/EA get sued for this pathetic broken product. 

dovonob
dovonob

"Battlefield 4 has been an exceedingly successful product on both consoles and PC," Hilleman said. "From a sales perspective...." should have ended the sentence there we knew what he meant.

it’s a bad product, I wish I didn’t buy it.' That’s not the conversation we’re having now,"

that's probably because you havn't spoken to me. Unfortunately because I have a digital copy I can't throw it in the bin but rest assured it's in the recycle bin on my PC.

EA never learn and to be fair I'm just as much of an idiot as every Battlefield game doesn't particuliary work very well when it comes to playing online yet I own every single one and every year I moan about it.

Annoying really as it should be a wicked game and nearly is sometimes.

coolkid93
coolkid93

Wow, this fool is bold. I have seen a lot of people say it's a bad product. When it's working good, it's great and extremely fun but only 2 out of 10 times? Um I think that does make it a bad product. He must only be listening to those clowns that say "oh its fine for me, shut up with saying it needs to be fixed." The game is actually great but it's problems make it suck. I understand that this is what happens when getting a game when it's first released. I knew that from the start and I am patiently waiting for patches but man to release something this broken? And then have someone from that company make a statement like that? smh. I will say this though, it is definitely better than when it first released. It would close on you in a heartbeat. Although it has bugs and I get very frustrated with the game, I still like to play it. Sometimes I have moments where I wish I could get my money back but, I like playing it.

berserker66666
berserker66666

Only EA is arrogant enough to defend a faulty product. Well......maybe Micorscam as well.

Pupchu
Pupchu

"But I’m not willing to accept--and I don’t think most of my customers are willing to say--'it’s a bad product, I wish I didn’t buy it.' That’s not the conversation we’re having now,"

He's delusional...

x_hunter00
x_hunter00

Now imagine this being said from an Activision exec and talking about CoD....the internet would shutdown because of a all of the CoD haters out there.

riggles_nz
riggles_nz

If EA was a car manufacture  they would claim a car was a huge success if they managed to sell 100,000 cars in the first week of sales only to have 90% of those cars crash and kill the users, meanwhile the other 10% found the car was pretty average and never drove it enough to have it crash.

gcodegamer
gcodegamer

Battlefield 5!!!!! Take my money now.

PlatinumPaladin
PlatinumPaladin

This is the worst kind of denial. This to me says that EA aren't ignorant of the issues, but that they don't perceive them as genuine concerns,  which I find slightly belittling. Having good gameplay does not automatically mean you have a good product. The damn thing has to be usable otherwise what's the point? The game's three months old and it's still got issues. There's no excuse for this given how much money EA has. Sort it out,  ffs!

marcelx8
marcelx8

EA, stop putting words in our mouths. Those only comments would be of someone who is a developer and see the issues as "not that bad". What I can guarantee you is that the next one will have 80 percent more issues. Admit your mistakes and THEN you can say that it will be better next time. Get out of the box you're in and put yourself in a majoritys' user perspective.

daikkenaurora12
daikkenaurora12

You cant defend selling people faulty and buggy products.

genesarereal
genesarereal

Just glad that these guys aren't running nuclear  power stations or at the controls of things like aircraft.

al_is_here
al_is_here

I cant even play bf4 without it cashing every 5 minutes and this asshole is going to say its successful? rocky is not even close to describing the bf4 launch nor its current state, more appropriate word to describe bf4 is cataclysm.

fern420
fern420

there are possible lawsuits in the works, of-course he's going to put on his rose colored glasses and call it a success;he now has a legal obligation to deny all responsibility and lie everyime he opens his fat yap or he might loose his job.  


The story here is EA has run another successful franchise right into the ground and destroyed it's brand recognition as well as tarnished it's reputation forever; this is the EA way, they really don't give a shit how they do it as long a they get paid. Remember that the next time they are begging you to preorder something.

bernard978
bernard978

I saw over 100,000 players daily on Battlefield 4 (PC), then as the game failed to be patched it went to 30-40k... now it sits closer to 30k a day.

They may think it's a success sales wise...

ACWH
ACWH

Crap maps like Golmund Railway, Lancang Dam, Dragon Pass and Silk Road were part of the reason why I wasn't spending another £40 on Premium. But the crux of it for me was that BF3 is a better game. The fact that a whole DLC pack is devoted to maps from BF3 backs it up to. BF4 is probably the last one for me.... Glad I paid a discounted price instead of full whack too!

Grenadeh
Grenadeh

It has? That's news to me. I literally know 0 people who continue to play the game and none of them have played it in weeeeeeeks. Not one single person of the 50 or so on my friends on Battlelog who play it. Face it, the game is a failure.

DaRq_MiNoS
DaRq_MiNoS

Sounds like they're laying the groundwork for another rocky launch.... hmmmm... could it be... Titanfall?!

HapiJoel
HapiJoel

 "From a sales perspective"


and thats the crux of it really.

jdlr64
jdlr64

I don't care about Battlefield 5.  I wan't to see Battlefield 2143.

jimmy_russell
jimmy_russell

Too busy spending my time and money over at Steam to care about EA Games.

awax187187
awax187187

"Battlefield 4 has been an exceedingly successful product on both consoles and PC," Hilleman said. "From a sales perspective, from a gameplay perspective." From a sales perspective so that means people will still buy it even if its buggy as hell and not completed, hence the reason why they will do it again because people will keep buying the product no matter what state its in.   

SacredGray
SacredGray

Good grief, so many devs "defending" things that any sensible adult can see as major screw-ups that mandate an apology and are not even remotely defensible.

Seems like hell will freeze over before a major developer admit mistakes and apologize for stupid things BEFORE they've defended those stupid things.

collingtonuk
collingtonuk

It was a bad product, and I wish I didn’t buy it. I will never but any DLC for it. I won't buy BF5 or any other DICE game. They sold us all a pup and now are gloating about how many gullible people bought it. So glad I didn't get premium before it was released.

The second something good is released for the XBone I'll be trading it in.

jurk182
jurk182

Any exec at EA who opens their pie hole about BF4 better be apologizing for it or they need to lose their job because they do not get it. 

Hellcanwait
Hellcanwait

Good luck to whoever pre ordered Titanfall...

DesertLynx83
DesertLynx83

Hahahahaha! Wait, he's serious? ....HAHAHAHAHA!

hoehlenmensch
hoehlenmensch

This EA guy should be punished by playing Battlefeld 4! I am playing Battlefield (1942, BF2 on PC, 1943, BFBC2, BF3, BF4 on PS3) as well as other FPS, but this release is not just rocky, it's completely wasted. More than 3 months after launch, the game is unplayable on Playstation 3: freezing is almost certain on any map during firefights, there's no gun sound on TDM mode and all EA/DICE is doing is asking on balancing issues. I know DICE could do better by far, but with EAs greed and tight time lines, ther's no chance of seeing a quality game any time soon. Remember when Medal of Honor Warfighter came out? Half a year later the series was put on hold. Bugs and game breaking issues NEVER fixed. Support suspended. That's how it looks in the realm of EA. I'm just happy I have not purchased Premium.

wong_wei_m8
wong_wei_m8

@roosterdip If we (the worldwide BF4 community) can find someone in America willing to do the legwork I'm more than willing to contribute financially in a small way to a class action lawsuit against EA, "EA's Battlefield 4 players sue over inferior product" lets see them put a postitive spin on that with their PR machine. I don't care who wins, I just want to see the headlines & knock their stock price down, seems to be the "only way" to get their attention, it also might stop someone else getting screwed like we all did in the future.


After the last patch (PC) the game is unplayable, when I went looking for solutions hundreds of people on the Battlelog & EA forums had been posting about the same thing within minutes of the patch being forced on us... A few seconds of gameplay the "CRASH" an eternal sound loop & frozen picture you have to use task manager to get out of.

Over the last few months Ive had crashing & freezing issues (too many to recall) if I could even load into a map before it crashed.


I've had so many issues over BF3 & 4 but like so many others I come back for more. 


It's a great game but the corporate greed translates to a big backyard invasion (think about that for a minute) for most of us by EA.

themc_7
themc_7

@bernard978  I think the numbers are slowly coming back. There's been a few patches/updates. I can't speak for the PC, but on the X1, things have gotten way better. No more 1 shot deaths, no more dying behind cover, etc. All the problems that drove me away at launch have been repaired. I'm enjoying it now


themc_7
themc_7

@ACWH  I agree, many of the maps are decent at best. Whereas in BF3, every map(that shipped with the game) was great. It seems that I only get put into 3 or 4 maps(Dawnbreaker, Paracel storm, Golmund Rail road, and Lancang Dam) 

prats93
prats93

@DaRq_MiNoS  No, because Titanfall is being made by developers with actual talent.

alucai
alucai

@SacredGray  EA is a publisher, not a developer. Note that it said "EA chief creative officer" not anybody from DICE. True DICE is owned by EA but I think they actually tried with this game. EA just rushed it out the gate before it was ready. Deadlines, don't you know. 


What I'm saying is, don't blame the developers for the publisher's mistakes. They are not the same thing. 

Shelledfade1
Shelledfade1

Also i forgot to mention the absolute terrible hitreg that was present in bad company 2, BF3 and BF4. The ticktrate for their net is terrible. It's the #1 reason why I didn't buy BF4, because I knew the hitreg was going to suck again, and it does. They use the exact same netcode for bc2 and bf3 that they use in bf4.

jeddawey
jeddawey

@hoehlenmensch The blame should`t be shifted from one party witch is part of the same entity and say it`s only because of EA. Dice are not salves, they are human beings with freedom and tongue to speak and refuse to do it the EA way. but they did`t. they are walking side by side with EA for the money EA gave and is giving them.

themc_7
themc_7

@ACWH  I want maps like Bad Company 2. Arica Arbour, Attacama Desert, Port Valdez, etc