EA CEO on next-gen transition difficulties

It's been a difficult week, but EA hears you and they're on the case.

On a blog post on Electronic Arts' official site, Chief Executive Officer Andrew Wilson acknowledges the problems related to the company's launch line-up on Xbox One and PlayStation 4 and outlines the steps it's taking to fix them.

As some of you may well know, Wilson is referring specifically to stability issues with Battlefield 4 and more fundamental design problems with NBA Live 14.

As we've previously reported, DICE is awarding all Battlefield 4 players with a week of double XP and a new weapon, while NBA Live 14 Executive Producer Sean O'Brien has laid out a plan to improve the game as fast as possible.

Wilson added reassurances, promising that Battlefield 4 players will "get open and transparent communication with updates from us around the clock via the Battlefield 4 Control Room."

On the matter of NBA Live 14, he said:

Plain and simple, we haven't gotten the kind of early feedback we had hoped for on this game. I do think we have built a strong foundation, so we're accelerating a number of game updates to address your biggest issues, including improving the way the game teaches the new gameplay controls. We promised to get back to top form with NBA LIVE, and we're committed to delivering on that. We are in this for the long haul.

Wilson's post is at times self-congratulatory, and it's obviously a form of damage control, but his tone is genuine and as he says, transparent. Overall, it seems like a huge improvement over some tone-deaf statements EA made during the SimCity launch debacle, and a direct response to the type of behavior that earned EA the dubious honor of "Worst Company in America."

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Discussion

166 comments
Daian
Daian

EA trying to fix NBA Live through updates is like entering a 10 year old corpse in a beauty contest and hoping that adding some makeup will improve their chances.

genesarereal
genesarereal

Tired of hearing excuses in the gaming industry, and why isn't anyone accountable for incompetence anymore? Seems like EA wear incompetence with a badge of honour "

daikkenaurora12
daikkenaurora12

How are they going to improve on NBA Live?  The only thing that can be done is to build the models from the ground up. 

raziel2kain
raziel2kain

these are the same people who complain about PS360 long life and a need for new generation, now they have problem with that as well !!!

commanderxp90
commanderxp90

CEO EA's picture looks full of creepy to me.

BradBurns
BradBurns

Quit bitchin', EA. You're a huge, rich ass company, and these new consoles are essentially more streamlined than they've ever been in any previous generation. These PS3-era excuses are getting old. Improve your tech and take care of your own staff(stop outsourcing) and you'll see results. But that's me being captain obvious.

Also as a side note, Japan needs to get its head on straight and make the PS4/Xbox One another PS2/Xbox/GC generation. Back then there were so many high quality Japanese and Western games. The sheer amount of choice was all around much more awesome.

DarthLod
DarthLod

EA saying "transition difficulties" translates to "new ways to nickel and dime consumers to death even more than before".

TheCyborgNinja
TheCyborgNinja

BF4 on Xbox One (for me) is working PERFECTLY. No complaints... For once...

conphot100
conphot100

Well he got one thing right. His statement is transparent. I can see right through it.

19James89
19James89

They should introduce quality control tests and procedures prior to launch if they haven't already. Just some food for thought.

GalvatronType_R
GalvatronType_R

Aww, poor wittle EA, everyone picking on them.  Cwy me a river.

EA, you have more money and development resources than anyone else in the industry.  You all had over 3 years and 3 NBA 2K games to copy off of and you all still botched it.  No excuses.

So take that whining and shove it.

M3o5nster
M3o5nster

Even after delaying the game a year, how can NBA Live still be so bad... EA stop being greedy and let 2K make us a proper NFL game.

Baconelite
Baconelite

I am never again preordering or buying a game on release date if it is has anything to do with EA. Gonna wait at least a month.

Duckynevada
Duckynevada

Most EA Games have online trouble at launch, Happened with every BF on consoles so far at launch except for BF 2 MC, and the first Bad Company. Although most of the times the problems are solved quickly it still doesn't excuse them from releasing broken servers, At least their not as bad as R*'s GTA online servers at launch though.

Nightelf123
Nightelf123

EA and capcom are the worst companies in world.

ZoTrAcK
ZoTrAcK

Ok, so they told to the marketing world a year or two ago that from now on, they'll concentrate on next gen....They would keep their new ip's for it.... And they would invest hundreds of millions just to be ready and strong at launch... Anyone with over 2 brain cells is surpised by their incompetence?

KristenVr
KristenVr

Cry me a river...Battlefield 4 was typical rushed release. NBA LIVE.....dafuk is that, buggy early-mid X360/PS3 game? 


I really hoped EA would improve after last year and I kinda saw little improvements, but then they f**k up even more. EA should take a huge step and change how they manage things in their company, but I don't think it will happen. So, might as well congrats already EA for 3rd time "Worst Company in America" winner....heheh winner.

lemony_Venom77
lemony_Venom77

Ya I would feel sorry if you actually made a new madden. I still see the same tackle animations and DB's that cover grass. As a football player it's insulting to play those games and as a video game player, it's insulting to think I don't notice your taking out features, then rebranding and putting them back in. Its sloppy and lazy. I feel no sorrow for your laziness and your monopoly of the NFL licence brutal to say the least.

Choad-Warrior
Choad-Warrior

Because EA hasn't been around long enough to prepare for console generation shifts.

Kaiser499
Kaiser499

These guys bitched and complained that the PS3/360 gen was going on too long and that next gen was going to be so much better with innovation and what not but I see it's too difficult for EA now, they're a laughing stock at best.

snaketus
snaketus

I just wish 2k put same effort to NHL game what they have been put to NBA. Until that happens it's EA NHL or no NHL. EA is better than nothing in my books when I want to play match of hockey on my playstation.

insloanwetrust
insloanwetrust

Really wanted BF4 on the PS4 but now I'm going to wait until I hear it's be completely fixed. 

FlavethesonPE1
FlavethesonPE1

It would be great if they started giving a sh*t.  

Sevenizz
Sevenizz

So EA has acknowledged the problem and is fixing it - yet it's not enough for most of you? Man, many of you are just a bunch of whiners.

DarkSaber2k
DarkSaber2k

I suppose it IS quite difficult when your customers are expecting you to make an effort.

pidginnn
pidginnn

double xp - fucking joke? partial refund or gtfo. Or free DLC or something

thorn3000
thorn3000

@19James89 believe me those are long in place, but let's say 1 milion people buy BF4 very quickly, even if everyone of them plays only an hour, it's 1 milion hours of playtime right of the bat...try to qa test that before it happens...also sony / microsoft are equally responsible for any problems in the launch lineup games as their producers

strife14467
strife14467

@M3o5nster I'll take NFL 2K5 over any Madden game. The last Madden I ever bought was 06, and after playing 2K5 it seemed like garbage. I've played the last 3 Madden games at a friend's house, I've hated them all. EA not only needs to stop being greedy when it comes to the NFL games, but they also need to stop being lazy and actually put some effort into making these games. All they seem to do is update the roster every year, and then add some new feature every year that is usually gone for the next game anyway.

I used to love EA in the past, but lately they've become my least favorite company. All greed, no effort, crappy games... I think that pretty much sums up the way I feel about EA now.

Zloth2
Zloth2

@Baconelite Why just EA?  Buying before you know whether a game is good or not is always a risk.  Give it a week or better yet two before buying.  Not only does that give time for reviews to get made, it gives the developers time to fix up a few issues.

Zloth2
Zloth2

@Duckynevada Most online games do, to be honest, going back to the first MMOs.  There's always a HUGE rush of players right at the start but, if the companies get enough servers to deal with that rush, they find themselves with a lot of empty servers a month later.

Zloth2
Zloth2

@Nightelf123 Even a small tobacco company kills more people every year than EA has killed ever.

MJ12-Conspiracy
MJ12-Conspiracy

@Kaiser499 They've been a laughing stock since the early 2000's but more and more so every year since 2005.....

Tanares
Tanares

@insloanwetrust It's totally fixed now. Well, 95% fixed. Can still get a weird error every now and then.

wasXB360nowPS4
wasXB360nowPS4

@Sevenizz Additionally, if you bought a broken microwave or just weren't happy with it, most stores let you return it within 30 days for a full refund... no questions asked.  With games, if it is broken or you're not happy with it, you can't get a refund because you already opened it... they won't let you return it opened because they think you just copied it and are trying to steal the game for free... so the best you can do is sell it used for at best 75% of what you paid for it.

Talavaj
Talavaj

@Sevenizz If you bought a microwave oven and it would work only half of the time wouldn't you be pissed ? It is not enough for me, because for some reason the gaming industry appears to be the only industry that can deliver a product broken on arrival without massive legal repercussions.

 I don't really like that. So yeah, I'm gonna whine as much as I want.

troll_eat_troll
troll_eat_troll

@pidginnn partial refund - fucking joke? although you paid for the game but you're not paying to play online so no loss and the developers are trying to fix the problems asap.  If you can't play it in the meantime then play something else or go out and do some productive activities instead of whining for a refund like a kid which only show to everyone your immaturity, not solving anything.

free DLC or something? double xp and a free weapon, there you go. 

thorn3000
thorn3000

@Zloth2 @Duckynevada precisely, almost no company would waste such server space, they rather give bad news to day one customers

KristenVr
KristenVr

@thorn3000 BF4 yes, it crashes on both PC and PS4 and I get this corrupted save file all the time on PS4. 

NBA LIVE, no haven't played but read a lot of reviews and watched videos and streams. This game is just bad and unfinished, there is no denying here!

mastaace46
mastaace46

@Talavaj @Sevenizz That's because they all think oh well we'll just send out a patch later on. Lets just get paid now

thorn3000
thorn3000

@pidginnn @troll_eat_troll actually his right, you are whining like a little kid, free weapon and XP is a DLC, just like the cash injection for GTA...and partial refund? b*** please, partial refunds never happened in the industry, can't remember it happening once...