Dark Souls 2 preorders 50 percent higher than the original, as Namco looks to attract a wider audience

Publisher Bandai Namco to invest £1m into advertising the game in the UK.

Dark Souls II has racked up 50 percent more preorders than its predecessor in the UK, publisher Bandai Namco has said to MCV.

That makes sense, as the word-of-mouth success of the cult original is likely to have boosted interest in the sequel. Bandai Namco said in April 2013 that the original Dark Souls had crossed 2.3 million sales. The publisher is also trying to push preorders of the title by offering the Black Armor edition, which comes with early access to some of the game's weapons.

Bandai Namco said in March 2012 that sales of Dark Souls, first released in October 2011, helped push the company to its strongest fiscal year since 2008 at the time.

Looking to Dark Souls II, the publisher says it will shortly invest another £1m into advertising the game in the UK as an attempt to expose the upcoming RPG to as wide an audience as possible.

“We have everything going for Dark Souls II," said Bandai Namco product manager Gary Chantler.

Dark Souls II will be released on Xbox 360 and PlayStation 3 on March 11 in the US, and March 14 in the UK. A PC version will follow in the coming months.

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martingaston

Martin Gaston

Hi! I'm Martin, for some reason or another I have managed to convince the people who run GameSpot that I am actually wor
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110 comments
FakeMythology
FakeMythology

Picked the first one up over a year after its release. Now its one of my favorite games of all time, pre-ordered the black armor edition and I will forge the extra stuff the first time around I want no shortcuts this series provides a true challenge and PVP was fun invading others for their souls was awesome yet being wary of offending the Chaos Moon Covenant made the whole thing well balanced if I had a complaint it would be overpowered magic but to be fair the lower health resulted in far less allowance for any mistakes

tightwad34
tightwad34

Why not come up with an actual article about Dark Souls 2 instead of preorders are more than the last game? Don't you listen to your subscribers Gamespot? Oh, you listen to the $$$.

renerak
renerak

Just a question, was Dark Souls really that difficult, I had more difficulty playing gothic 2 with night of the ravens expansion and gothic 1 the first 10 hours. Dark Souls, most of the time I ended up being overpowered, as I kept uprading my weapon such that the boses died in like 4-6 hits. Ofcourse you do die a lot in Dark Souls but other than the frustration of repetition and learn by trial and error, was that game all that difficult as in unfinishable kind of way? I don't think so, I found dmc3 on the pc at high and highest difficulty really so much more difficult than Dark Souls. Dark Souls is a brilliant game(as in I couldn't stop playing) but I don't think its the all about difficulty.

mattress805
mattress805

Yes. It really was that difficult. Out of 65 people on my Live friends list....3 beat Dark Souls. Me and 2 other people. Lol. I know numerous gamers that couldn't even get past that first group of skeletons.. And those people are avid gamers.

renerak
renerak

@mattress805  Wow, I guess I was wrong!!. If Dark Souls is difficult, what do they call Ninja Gaiden and Super Meat Boy.

mattress805
mattress805

I beat Ninja Gaiden Black on the first Xbox without any guides and on one difficulty level higher than the default. I spent 3 days trying to beat that Alma boss In that cathedral and realized I had not bought some special attack so it would have been basically impossible to beat her so I had to start the whole game over. :( But those 3 days of fighting just that one boss got me so good at the controls that I demolished the game when I restarted. I think Dark Sous is right up there with Ninja Gaiden Black. One is the hardest action game of all time. One, is the hardest RPG of all time.

timbobobobobo
timbobobobobo

@mattress805  Are you serious? Dark Souls is such an easy game, especially if you've played games like Ninja Gaiden and Devil May Cry.

Drkr_Zen
Drkr_Zen

This makes sense. Ever since the series has gone multiplatform, its become much more action oriented... as the saying goes, if you get bored 'cuz you haven't killed something for 3 seconds, you're probably a 360 gamer, lol. And, now DSII looks to ease the difficulty with its constantly dropping Lifegems. 


From the looks of the beta, the engine has only made robes flow in the breeze and grass sway in the wind, but I'm hoping it fixes some issues on a technical level that plagued Dark Souls. Hit detection was absolutely horrid, mouths still don't move during speech and a number of other things are just horribly designed.


As unpolished as it is, I'm still enjoying the game, but my favorite remains Demon's Souls for the plain and simple fact that its a much better game. And, I kind of hope Dark Souls II returns the series to that level of polish and quality. Either way, I'll definitely be picking it up once its dropped in price and has been patched a bit to avoid paying $60 for a beta.

tightwad34
tightwad34

@Drkr_Zen That's what they were going for in Dark Souls. Mouth movement means nothing in a game like that. And Dark Souls is far more polished than Demon's. Both games are on the top of my favorite games of all time, but Dark Souls is not at all what you describe, to me at least.

ashlake
ashlake

@Drkr_Zen  

ugh. you are the worst.  Dark Souls improved on Demon's in almost every way.  I loved demon's, but hidetaka straight up worked for years improving for Dark and he killed it.  You are the worst kind of fanboy, the type that pretends not to be.

Susynoid
Susynoid

Dark souls is not for everyone. Too technical and too punishing to still be enjoyable

domisbatman
domisbatman

@Susynoid  The game isn't hard ... I don't see what rustled everyone ,maybe they never played a game where you have to think and react . 

00LiteYear
00LiteYear

Day one buy. Day four actually have time to play.

Gelugon_baat
Gelugon_baat

A rare case where dumbing-down of gameplay is not necessarily required to increase a game's marketability.

renerak
renerak

@00LiteYear @Gelugon_baat  Examples: Call of Duty post Modern warfare, Dragon age 2, Final Fantasy 13, and the rest I can't recall but there are a lot lot more.

00LiteYear
00LiteYear

@renerak @Gelugon_baat  In those cases, I'd say it's for the Multiplayer, Story, and Lightning. Movie tie-in franchises don't bother with gameplay either, apparently.

Warlord_Irochi
Warlord_Irochi

"Namco looks to attract a wider audience"
Which generally means: disappointing loyal fans and not getting a single new sone since all they will see is the sequel of a game they didn't like to begin with.

You fuck the game like EA did with Dead Space and you can stick nex iterations up your a** Namco! Seriously!

Drkr_Zen
Drkr_Zen

@Warlord_Irochi  This looks to be the case, too. The game looks way easier, for one, and the engine seems to only improve the graphics. Dark Souls was still a great game, but it alone has made me want to wait for a price cut and not pay $60 for a day one beta.


I really wish the series would get back to the level of quality and polish Demon's Souls started out with.

Nocturnal-Gamer
Nocturnal-Gamer

@Drkr_Zen @Warlord_Irochi  If your judging by the beta, From even said that they altered the difficulty so that players could progress easier and therefore more glitches could be solved. Look over the internet for people who have actually played the real deal, they all have preached about just how hard this game is. By the way, it's first review got a 90% on a german game-magazine, so. . .

KillaGinjaNinja
KillaGinjaNinja

I will likely buy this game since I'm almost certain it will be awesome, but refuse to to buy into the whole pre-order thing and am unsure how healthy it is for the industry for consumers to continue with this risky model. Alien Colonial Marines should have been an eye opener. Also, the statement "as Namco looks to attract a wider audience" makes me wary.

mattress805
mattress805

I always pre order a day or two before the game comes out. That way I'm guaranteed a copy and GameStop isn't making interest off my money for months. Kill two birds with one stone.

g1rldraco7
g1rldraco7

That statue in the collector's edition is the reason why I pre-ordered it. Still good to hear about the sales going up.

ThePowerOfHAT
ThePowerOfHAT

Preordered a few weeks back.  Can't wait for March 11th.


I'm a tad bit worried, mind you, that Bandai Namco is letting too much ride on DkS2.  The first game earned itself a massive fan base with little more than word of mouth and a small fanbase already in place thanks to Demon's Souls, and I'm a bit concerned that the publisher is expecting too much of marketing in this case.  I just don't see marketing having as significant an effect on the game's sales as high review scores and friends telling friends will.

UKFX
UKFX

Now they have zero excuse (as they have PC Devs for DS2) to go back and write an official fix for the PC problems surrounding Dark Souls 1, so people don't have to rely on DSFix. Not only that but during that time, they can also removed the Windows Live Games integration on the game.




Poison-tooth
Poison-tooth

@UKFX  Games for Windows LIVE will be shut down by Microsoft later this year and FromSoftware doesn't have any contingency plan. In short, Dark Souls PC might simply die in a few month.

UKFX
UKFX

@Poison-tooth Well they can suck one then and I won't buy DS2. :)

No excuse to leave DS1 on Steam the way it is now. Before, they had no experience and no devs for PC... they admitted to having no clue what they were doing when they ported DS1 for PC (over a petition)... now they do, with the DS2 team being built alongside the console one, there is zero excuse other than laziness and probably a small amount of cash, to pry DS1 away from WLG and fix the mandatory controller and frame lock issues. I have a controller and DSFix but that is besides the point. The main thing is that DSFix is essential. Many PC users actually have the 30FPS console frame cap lock at 15fps on the PC version and little can be done about.

They need to fix that shit.


Nanomage
Nanomage

@Poison-tooth  It´s already confirmed that Dark Souls(among several other GFWL games) will migrate to steamworks this year,so it won´t die,it will simply be even better.

PosiTVEMinD355
PosiTVEMinD355

Hell yea, been waiting patiently for this game!!!

oldschoolvandal
oldschoolvandal

Need to die!! Just need to die a few more tens of times!!


Going into Dark Souls 2 and still optimistic about my death count!!

santinegrete
santinegrete

There was a marketing effort with Dark Souls and it also brought new players, along with other ones that just found out this game is not their cup of tea, ie posting a lot of discontent on teh interwebz, to say the least. I'm just trying to wrap my head around why most of them had Halo related nicknames D=

psuedospike
psuedospike

I literally can't wait any longer for Dark Souls 2...hhnnngggg...rrrrrrrgggggtttpppbbb....*pop*


YOU DIED

nathanmaxtro
nathanmaxtro

And yet the PC version doesn't even have a release date.


Hurry up people!

MigzBR
MigzBR

@nathanmaxtro  That is a good thing, we got Titanfall on the 11th. Give us sometime to get that off our system.

Thathanka
Thathanka

So typical of a publisher that just doesn't get it.  People who love Dark Souls don't want early weapons or free pre-order items, god dammit.  We just want more Dark Souls and to work for our rewards.  

SingletreeAve
SingletreeAve

@Thathanka You can get instantly leveled to 100 for an additional $60... wait that's a different game.

BlackSheepWalls
BlackSheepWalls

This must do well. Dark and Demon Souls are my favourite games, without them I will lose alot hope in gaming!

cws3e
cws3e

I just want to know does it have any chance of making next gen, if it does I'll wait.  If it doesn't....I dunno what I'll do I want this but already have such a backlog of 360 games I'm trying to get through.

Thathanka
Thathanka

@cws3e  I have a suspicion that the reason they created a brand new engine is so they can release it later on Next Gen.

Kickable
Kickable

@cws3e pretty sure Gamespot had an article quoting next gen possibility, maybe I"m thinking of another game though.