Crime Life ad under fire

Print advertisement for Konami's thugged-up action game banned for potentially racist portrayal of black men, irresponsible encouragement of violence.

Last week, a pair of Activision's Call of Duty 2 ads were ordered off from British TV because some viewers mistook their prerendered computer graphics movies as a representation of actual gameplay. Today, a print ad for Konami's Crime Life: Gang Wars in the London edition of Metro was similarly banned by The Advertising Standards Authority, a UK-based independent body that governs over the country's advertising codes.

A complainant objected that the ad was offensive and irresponsible because it "exploited racial stereotypes, glorified violence, and encouraged antisocial behavior." The ad showed five black men set against a street scene, wielding guns, a baseball bat, and a hammer. The tagline "Rule the streets or fall by the wayside" appeared above the scene.

Konami defended itself, saying the ad was not racist, since the men in it represented members of the rap group D12, who appear in the game. It also said that while the weapons and slogan may be suggestive of violence, it didn't actually depict anything violent. The ASA ordered Konami not to run it again based on the fact that the ad violated codes regarding taste and decency, violence and antisocial behavior, and advertiser responsibility. For its part, Konami told the agency that it hadn't received any complaints about the ad and had no plans to run it again anyway.

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35 comments
chrisdojo
chrisdojo

they should ban the stupid game too.

quietguy
quietguy

Silly Brits...outraged about violence when Euro has no moderation over sex... And has a violent history in the 18th century. LoL

outsidethewall
outsidethewall

I wonder if they realize that they're just demonstrating the inequalities of society and - dare I say it - being racist by saying it's stereotyping black people? If they replaced them with white guys, no one would care. It should be the same for people of any other race. Then we will be truly equal.

Tskull
Tskull

Oh Bro, I can not wait for Tom Clancey's to get in the stores. Man this is saw cool

cube-gage
cube-gage

everything is like that over here in the uk, supposed upper class "liberals" talk about stuff they have know idea about. americas justice system is superb compared with ours where everything is one sided. and murderers are made out to be the victims, and a life sentence over here is usually about 11 months!

nellbrown
nellbrown

funny when the hot coffee thing happnd - no1 over here could care less-papers-politicians any1 yet america went crazy - ban the ad the game is still for sale, id buy it if it didnt suck

FeldmanSkitzoid
FeldmanSkitzoid

Good. Like we need another game about the "thug life" anyway, especially one that is obviously just crap designed to cash in on a current fad.

jake21
jake21

political correctness in this country (the UK) is goin over the limits...its like a new dictatorship...u cant say this..u cant do that...ul offend this groupe...what happened to freedom of speach????

StillWingless
StillWingless

...i understand complaints against misleading advertising, but those arguing against racism have become so hyper-sensitive, i find it hard to accept their complaints in issues like this.

Fatality4u
Fatality4u

Dear lord, what is this world coming to when you can't run commercials like that.

nemes1s3000
nemes1s3000

If Crime Life is a racist portrayal of black men, then I'm guessing Getting Up shows how stupid white guys are? This is insane..

dwmorrow
dwmorrow

Lame. Then again this is the same country that censored the headbutt scene out of Attack of the Clones (apparently a beheading is ok, but a headbutt? Way too violent), so are we really surprised? I agree about the Call of Duty ad. Gamers probably knew the footage was prerendered, but I had several people (clueless non-gamers) asking me over and over during the holiday season if I had seen the ad, telling me how awesome and lifelike the graphics were, etc. I kept trying to nicely mention that it was prerendered, but to no avail....

Reetesh
Reetesh

The Europeans are VERY sensitive to Violence where as the OTHER thing they dont mind Shown in Games:|

David_W
David_W

I remember when the ad for the Friday 13th game (a knife through a hocky mask in a pool of blood) caused outrage...my gosh, that was - what - 1984?

bj91x
bj91x

Wow, an ad with just pictures of people standing around encourages anti social behavior? WOW!!! Up next, an ad with a small square MUST BE REMOVED as it may give hearattack to an old man with claustrophobia. Oh, and don't forget that Camel cigarette ad. You can see its toe. OMG, people, hide your children. They should not be looking at such sexual advertisement!!!

KiLLer_ba
KiLLer_ba

I agree people are stupid, Its a damn commericial. Mtv has that stuff 24/7.

Kfoss
Kfoss

thats BS man...you see that junk all the time on MTV and no one cares!!!!! people are stupid!

Briantb_2008
Briantb_2008

Man every body is againist violence any more its really f*** up.

Flat_Line_____
Flat_Line_____

[This message was deleted at the request of the original poster]

ghangiskhan1
ghangiskhan1

I don't really see how it's racist...but it's a crappy game none the less. (Well I can't judge it because I've never played it.)

FallenAngel
FallenAngel

It's sad we're even having a forum discussion on this...

Ryze
Ryze

[This message was deleted at the request of a moderator or administrator]

Mit_Man
Mit_Man

That one's lame, but bravo on banning the Call of Duty 2 ad. That was some of the most misleading bull I've ever seen.

bdub20791
bdub20791

what? rappers aren't violent, silly...

vicelibertydre
vicelibertydre

"...and had no plans to run it again anyway." Hilarious. Even the publisher doesn't like the game.

davahsa
davahsa

If Slim Shady was in there too would it still be racist?

NeoJedi
NeoJedi

Hehe, those Londonites make me laugh... even though the game sucks.

halflifepwnhalo
halflifepwnhalo

wow. talk about jumping 2 conclusions. some people just suck. it is funny though. =]

blackIceJoe
blackIceJoe

Man I have to say that is dumb it is just a game they should be happy it is not real. If this was real they would really be mad.I do not want to see that.