Call of Duty: Modern Warfare 3 sets new launch records

Activision boasts latest military shooter sells 6.5 million units in US, UK within 24 hours; revenue tops $400 million.

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Those who thought Call of Duty: Modern Warfare 3 couldn't top last year's Black Ops record-setting performance can think again. Today, Activision announced that it has again set a new high-water mark for its Call of Duty series, as Modern Warfare 3 sold more than 6.5 million units in the US and UK within its first 24 hours of availability.

Modern Warfare 3's day-one haul includes only two regions.

Calling it the "biggest entertainment launch ever," Activision said that its latest first-person shooter generated more than $400 million in day-one revenue in the US and UK alone. That figure tops Black Ops' $360 million in 2010 and Modern Warfare 2's $310 million in 2009, both of which set launch records across all forms of entertainment.

"Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row," commented Activision Blizzard CEO Bobby Kotick. "Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time."

Modern Warfare 3's arrival has also been a boon for Xbox Live. According to Activision, Microsoft posted a new record for most players using Xbox Live at one time following the launch of Modern Warfare 3.

Though analysts had been predicting Modern Warfare 3's multimillion-unit launch, the game's popularity apparently caught Activision off guard. Upon its launch on Monday, its new social platform Elite experienced significant instability due to heavy demand. As a make-good for that rocky launch, Activision is offering paid Elite subscribers an extra month free of charge.

For more information, check out GameSpot's review of Call of Duty: Modern Warfare 3.

Discussion

205 comments
KrazzyDJ
KrazzyDJ

Is there even a remote possibility of these numbers being fake ??? Given the hate surrounding Modern Warfare 3 (at least in the online gaming community), I'm still wondering as to how did this manage to sell 6.5 million units where Battlefield 3 "shipped" 5 million units !!!

max-hit
max-hit

@ IAm_PUFF_FearMe u know what? u and those who say like u are the only pro gamers here. But promise me something. Don't play COD if u already haven't finished it, and continuing it with playing MP. Beside thank u for insulting me.

slvrraven9
slvrraven9

@ mickey_mickey48 i never said that getting MW3 would be a bad thing. my thoughts were on wondering who was supposedly jumping on the bandwagon but all the while posing just to follow the crowd. please save the dramatic rebuttal's for system wars.

xgalacticax
xgalacticax

@Sigil-otaku Fair enough but I do not agree with you one bit. I don't think you can force anyone not to play a game they enjoy playing and play something else in the name of trying something different. You talk about other games being more innovative. Name one game that's an FPS that is in this category. Is it Homefront? Medal of Honor? Battlefield 3? I do not see any of these games as being innovative in any way...just as MW3 isn't innovative. So whereas you are right in the fact that companies try to mimic what is out there in order to sell more, that did not start with COD. MW was the first COD game I liked because it was innovative. They tried to be innovative and it worked for them. Assassins Creed tried to be innovative and it worked for them. The fact that companies try to play it safe is not the fault of COD or any of the COD gamers. There will always be companies that lead and those that follow. At the end of the day, if the product is good, it will sell..Minecraft, Infinity Blade and Limbo were the products of people who took risks. Personally, I prefer Battlefield 3's massive arenas with vehicles...but that does not mean that you should call COD players closed-minded. They buy the game because they enjoy playing it. I'm pretty sure if you looked in the home of a COD player, you'll see other video games that are not COD.

lamar310
lamar310

The beauty of freedom is the ability to earn a living and buy whatever you want. I swear everytme you read an article about COD...a vocal group of bitter people has to tell everyone over and over and over about how they hate COD. Get a life and go enjoy whatever game you like and let me enjoy the games I like. I bought COD 3 and BF3 and guess what...I enjoy both for what they offer. Video games are meant for entertainment and some folks act like we are discussing politics or religion. At least try the game out before you bash it or else you sound like the fool who tries to review movies he hasn't seen.

swagtile
swagtile

Proud that I'm not one of the 6.5 million.

Rigges
Rigges

Bobby Kotick is one happy rich evil man right now. I agree with Oldboy08, COD4 was a lot of fun, I even tried MW2 but it got old real fast since it was more of the same. Better to keep the majority of the type of players who like MW3 out of the more interesting games out there anyway. Based on gamer target audience MW3 hits perfectly on the "obsession" years which falls between the ages of 11 to 15, anyone older than that will generally have a more sophisticated taste and get tired of the same game being repeated and sold at full price again!

jorgeabk
jorgeabk

once again COD tops the charts.....i'll tell u why: for one most people are scared of changes, two it's sad to say that parents are purchasing this game for under aged kids. three, if u listen to the chat menu in the game, it's nothing but young kids.....is like the madden series, u know ur getting the same thing, but people buy it bc there's nothing else good out there, another example...gas goes up n people r still paying for it......COD is always going to sell, people r like sheeps they just follow......try a new game worth ur money !!!! BF3 atleast gives a different taste than just regular apple pie !!!!

Oldboy08
Oldboy08

I'll stick to BF3, I loved COD4, logged more hours into that game than any other game i've ever played. But after Blops I just couldn't take COD anymore. I'm sure I would have fun with MW3, probably lots of fun but I need to pass on this one, my wallet is pinched, and games are super expensive in Japan.

godzillavskong
godzillavskong

Call of dookie succeeds again! Just kidding. I wanted to see what it felt like to jump on the bandwagon, and diss the franchise, then turn around and go buy it! lol

xXxIRyanxXx
xXxIRyanxXx

Wow what a shocker COD made a lot of money yet again go figure. The real news should be is why would anyone pay 60 dollars for a worse version of a game they bought four years ago. (COD 4) Would not surprise me if they charged twenty dollars for map packs now, since they increased the price with MW2.

jansong1
jansong1

I swore I wasn't gonna get this game for months...then found myself in the midnight walmart line. I dont know what happened! Yeah it's more of the same, but that same is fun. Oh yeah, no denying the brilliance that is Battlefield, but I think we're used to the faster pace of MW and the jones to wanna rack up 20something kills in only 4 or 5 minutes or at least that's my excuse. Anyway, no one should lose any sleep over what game sells better or who's playing it, just pick up the controller and shoot some 13 yr olds!

jasonlc3221
jasonlc3221

@holtrocks You must suck at CoD LMAO

Dark_Infinite
Dark_Infinite

i love bf3 and all...but right when I got mw3 I forgot all about it...cod is just too addicting.

TTDog
TTDog

So all those BF3 fanboy reveiws haven't damaged the games sales then.

Archangel3371
Archangel3371

Awesome. Kudos to them for delivering such a fantastic game yet again. I lined up and got my copy at the midnight release and totally love this game.

deathblow3
deathblow3

you know i want to know how well this game does down the line. now that all the fan boys and day 1 buyers are out the way how much will it do in business. like madden will the sales slow to a crawl or will it continue to climb. just curious?

Sigil-otaku
Sigil-otaku

@xgalacticax While I have no real personal problem with gamers buying COD, the problem is self evident. The sales of COD in it's first day (in just america and uk) eclipse the majority of games life time sales. The problem here is not the sales fo call of duty being bad, but the audience being so single mindedly devoted to a single title and ignoring a wealth of other games. There's plenty of better, more innovative, more fun, more exciting games but when the genre is stifled by a huge audience of people who refuse to move out of one game, or one genre then it becomes stale. This is bad for the industry as studios will try and imitate already stale franchises to get money and the gaming sectors other more story driven and innovate sides will be seen as the less profitable, more risky endeavours that take more effort to make. COD gamers need to branch out and play more games, COD isn't the problem, the audience of the game is.

holtrocks
holtrocks

@Son_of_Bmore Have fun playing your rehashed skill-less garbage, and im gonna go hop in a jet and get in a dog fight maybe i will destroy a few tanks while i am in the jet if i feel like it, then if i want i can jump out grab a tank and go blow some people up. Now you can have fun with your run around a arena and the person who wins is the person with the quickest reflexes. ( and don't pull the you obviously suck at cod bs my k/d was over 2.00 when i played that crap )

deathblow3
deathblow3

@im-a-roustabout of course just like madden

im-a-roustabout
im-a-roustabout

I didn't buy MW3 not because I hate call of duty, but because I can't justify the sixty dollar price tag to what essentially is a modern warfare 2 map pack update. Activision has every reason to keep doing this every year, it shows no signs of stopping. Which is unfortunate, because it shows that people have no problem playing the same thing every single year and rewarding the company for mediocrity instead of innovation like Call of Duty 4 did to the franchise.

Hirasugi
Hirasugi

...and its all your fault

Son_of_Bmore
Son_of_Bmore

[This message was deleted at the request of a moderator or administrator]

Wormkid_64
Wormkid_64

@mercutio665 It wasn't an inconvenience. In fact it helped prove my point even more.

StingrayX5
StingrayX5

[This message was deleted at the request of a moderator or administrator]

RobinGS
RobinGS

@snake0510 Look back at the past MW3 videos and you'll see pure hate. Anyways

snake0510
snake0510

@RobinGS Not really; BF hardcore fans are mostly adults.

tommyas
tommyas

So how about those dedicated servers now instead of crappy p2p?! You would thought that the best selling game ever (every year now) would get something like that.

RobinGS
RobinGS

It's weird that BF fanboys aren't trolling. We knew this was coming, it was a question of how much

xgalacticax
xgalacticax

I don't understand why it pains some people that a game does so well. This is good for the industry. When a game franchise exceeds box office sales of something as awesome as Star Wars, that puts video games on the map.

SicklySunStorm
SicklySunStorm

Even I thought the bubble would finally burst with this one, I must admit.... not that I ever doubted it would sell bucketloads, I just didn't think it could manage record breaking status yet again.

marlobc
marlobc

if they re-launched mw3 again in 2012 it will still break records

Henninger
Henninger

Seriously though who didnt c this comin??? Still a great accomplishment but predictable.

Mcgnnis1
Mcgnnis1

uhh..isn't kinda unfair to compare sales of MW vs movies, since an average movie ticket costs around 15 while a new copy of MW costs 60 bucks a pop?

DamageIncM
DamageIncM

Yeh, but COD got more marketing. I've never seen so many ads and launch-parties and what not for a single game...

wwlettsome
wwlettsome

Love to hear about successful gaming. Lots of great choices this year and especially in the last 3 months of this year.

godzillavskong
godzillavskong

@unreal_master 3 letters, C E O. That's where most of the $$ goes. lol

Gregst3wart
Gregst3wart

awww...I feel sorry for the battlefield people:(

packtop
packtop

First i never played a CoD game before and i'm not interested at all to play someday either. But i think this prove unlike what a lot of people think consoles games isn't dead just make something peoples want and it will sell.

idk95
idk95

How can you be a fanboy when there is so much quality to choose from???

mrzero1982pt2
mrzero1982pt2

@malfreds i said it before, and i will say it again. i vote with my wallet, and i went with battlefield. i had every call of duty up to black ops and grew tired of it. most people bash because they have a REASON to. most bashers OWNED a call of duty game. do not group everyone who is talking bad about the game as haters.

djdanrobbins
djdanrobbins

Congratulations, Activision (and Infinity Ward and Sledgehammer). In a year that has not had lots of great financial news, this is really a good thing to hear. To whomever is reading this: if you don't like CoD, FPSs or even yourself ... its all good. Activision having a good year filters down to whatever you like too, ya know! its a really good time to like games!!

unreal_master
unreal_master

So where does all that money go because its clearly not going towards the game...

MW2ismygame
MW2ismygame

@srafi dont worry a lot of people played the game.........a few years ago i think the title was mw2 was it not ?