Blizzard virtual pet to help Hurricane Sandy relief effort

100 percent of proceeds from Blizzard's upcoming Cinder Kitten pet will go to the Red Cross; pet will appear in Blizzard Store later this year for $10.

Blizzard has announced that 100 percent of the proceeds from its upcoming Cinder Kitten virtual pet will go to providing support for victims of Hurricane Sandy.

Adopt the virtual kitty, help those in need.

Users who adopt a Cinder Kitten when the pet becomes available in the Blizzard Store later this year will be donating to the Red Cross Disaster Relief for its Hurricane Sandy Response effort.

The fund helps to provide shelter, food, and support to those affected by Hurricane Sandy, the largest Atlantic hurricane on record that ravaged parts of north-eastern United States only weeks ago.

Cinder Kitten will cost users a $10 adoption fee. Details about when and how users can purchase the pet will be announced by Blizzard in the coming weeks.

In August last year, Blizzard raised $1.9 million for Japan's earthquake relief effort with another in-game pet, the Cenarion Hatchling.

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SolidTy
SolidTy

That's nice, but why not just donate without involving gamers?

 

Still, if gamers don't want to donate directly, they have this pet at least. I do like that 100% goes to the Red Cross...but for how long?

chibi-acer
chibi-acer

Pretty generous of Blizzard.  The Cinder Kitty was datamined a few weeks ago, so they already made it before Sandy hit the northeast.  This means they made the decision to offer up something for charity that they had previously planned to make a profit from.

-Jonce-
-Jonce-

So glad the pet wasn't a little air elemental called Sandy.

Kmangamer
Kmangamer

Goes to show that cute kitties save the day in almost every situation...

 

Srsly, good show Blizzard. If I played WoW I'd buy one. I'll just donate directly instead though.

Richardthe3rd
Richardthe3rd

I think this is great.  They did the same thing with the Cenarion Hatchling for the Tsunami relief fund and raised several million if I recall correctly.

 

I'll be buying one when I get home.  Keep up the good work Blizzard!

avatarIVN
avatarIVN

I totally agree with these kind of initiative, as long as the 100% of the profits really goes to the people in need.

Also, its not unusual for some unprincipled people to take advantage of this kind of situation and benefict themselves. 

IgotEpixx
IgotEpixx

If it was only a "fraction" of the money being donated like with the original Pandaren Monk pet I would agree with the complaints to a degree, but all of it is nice. 

 

Who gives a damn if it's a PR stunt if the money gets where it's supposed to?

Unfallen_Satan
Unfallen_Satan

Kudos to Blizzard. I donated directly to the Amercan Red Cross because I dislike middleman on something like this, but this effort may motivate some gamers who would not think to help otherwise.

ksx5000
ksx5000

How can people bash Blizzard for doing this, calling it a marketing or PR stunt.   Yeah...they could've just taken a small portion of their profits and donated if they like...they'd still be donating your money.   At least this way you can actively participate in providing relief to hurricane victims, feel good about yourself for doing it AND get a nice little pet as a token for your efforts.  Blizzard could've easily put the cinder kitten on the Blizzard store, sold a few million and just kept all the profits from it.   Honestly the fact that Blizzard is even doing this at all speaks volumes about the company.   They're based out of California and haven't had even the slightest impact from hurricane Sandy so what motive do they really have here other than to do a good deed?    How many other game developers are stepping up and donating?

Lord_Python1049
Lord_Python1049

Laura this article was poor; you didn't mention that the virtual pet was for WoW; Blizzard doesn't just do WoW you know. Because of no mention of the fact that it was part of another game I thought it was just a standalone game!

nate1222
nate1222

Well, despite the fact that I'm not a Blizzard fan, I can support this. And let's face it: Cinder Kitten is cute! :)

---Cipher---
---Cipher---

Good for them, still dislike Blizzard, but this is a good thing. PR reasons or not, a good deed is a good deed. Seeing some of these comments, I wish haters of Blizzard (myself being one) would praise a company for doing a good thing and Berate them for the bad things, rather than blindly hate them. How else will they learn?

iwoof
iwoof

aww I would get one

MysteryJ0ker
MysteryJ0ker

How dare Blizzard do something for a good cause!  They should be like everyone else and donate anonymously!

Sardinar
Sardinar

So much bitching over a charitable initiative. People bitch on this article only because they need an emotional outlet in their daily lives, not because they have a point over something that's done purely out of good intentions and a wish to help those in need. 

Zopharoth
Zopharoth

It's amazing to me how much hate is poured forth for a company simply being good at making money, particularly one known for charitable campaigns and treating its employees well.  How you feel about the games is irrelevant.  Also, consider the fact that individual employees and shareholders perhaps DO donate their own money.  Regardless, it's your choice whether to donate or not--no reason to get up in arms.

jessie82
jessie82

its cute but its just another cash grab

Sahle123
Sahle123

 @brxricano Blizzard/Activision earned that money. They don't have any obligation to help out anyone and neither does anyone else. Helping people out is usually done out of magnanimity. At least Blizzard/Activision is making some effort to raise money for all those victims.

kawaiiflonne
kawaiiflonne

 @Richardthe3rd I don't play wow anymore, but was around for the Cenarion Hatchling and bought one. I do think it is really good they are doing this and I always respected blizzard for it.

Sardinar
Sardinar

 @MysteryJ0ker How dare Blizzard do something for a good cause ! 

This does not support their 'evil rich company' stereotype ! 

Saketume
Saketume

 @Zopharoth You misunderstand. They don't do this out of the goodness of their hearts. They do this for marketing purposes. This is PR. They're cashing in on people being miserable. They're cashing in on others who donate for charity.

 

If they really cared about the victims they'd just donate themselves. They don't even have to tell the press. Everyone already knows about the hurricane victims. This is just like Elton John making cash by writing songs about famous people dying in accidents.

 

I don't deny that some good will come of this. Obviously some people will donate that wouldn't otherwise. But I still have valid reasons to dislike blizzard for this action.

 

They could simply have taken the profits off of one months subscriptions and donated if they wanted publicity. They don't have to leech it off of others. If they were truly in it just for charity they could have done so anonymously even.

sammoth
sammoth

@jessie82

It's not a cash grab you dolt. It's for a good cause. 100% of the proceeds go to the Red Cross.

 

 

Coco_pierrot
Coco_pierrot

 @buccomatic  @Lord_Python1049

 Calm, down buccomatic ... for a gamer about to orgasm when M$ annonced its ridiculous Ipad you are very fast to hate, it wasn't clear at all. I, too, thought it was some kind separate thing.

Lord_Python1049
Lord_Python1049

 @GigaVolty If you said virtal pet to me in conversation then no. But because this is a news article, about dlc for a game, I would assume the game's name would be mentioned once. Because it wasn;t I assumed that it was not, nly for a few seconds though... it just wasn't clear. The article assumes you know WoW has virtual pets, and that Blizzard works for a limited amount of games (WoW, starcraft and diablo), and that they would never do a stand alone game without announcing it in a big media firestorm

freekedoutfish
freekedoutfish

 @Saketume  You appear to be making some grand statement and suggesting that Blizzard as a company and/or its employees do not donate money personally.

 

Do you know this for a fact? have you talked to the CEO of Blizzard and confirmed this?

 

What proof, evidence or knowledge do you have of how the bosses and employees of Blizzard run their lives and whether they do or do not donate money to charities or perhaps give tithes as part of a faith or religion which would then be distributed?

 

You have NO idea what goes on behind the closed doors and in the personal lives of anyone who works at Blizzard, and yet you talk as if you do.

 

What exactly is Blizzard going to achieve from giving away a FREE mini-pet in regards to business and profit?

 

Giving away a free mini-pet is not going to pull in new customers to the game, or at least not in massive flocks which would register as important. You might peek the interest of maybe a few hundred, but that is nothing in business terms.

 

Stop being so synical and just accept a kind gesture for what it is and stop ranting on with untrue comment that you cannot prove and are just fabricating because you appear to have some issue with Blizzard and their success as a company.

Zopharoth
Zopharoth

 @Saketume Funny you should say it like that--who's to say they didn't donate anonymously?  Either way, nobody loses.  Players get in-game pets and money goes to charity.  So what if it's good PR for Blizzard?

sammoth
sammoth

@Saketume@Zopharoth

No you don’t understand. It's to raise awareness? You donated what? Every big name company does it for press this is nothing new. Also nothing wrong with it. A lot of people hide behind media everyday. Like on here. Even with you complaining about it you are now aware of it.

 

Lord_Python1049
Lord_Python1049

 @Coco_pierrot  @buccomatic I think he's just a master troll or something. Seriously, he hasn't contributed to any reasoned, intelligent discussion in his avalanche of garbage he has inflicted on Gamespot.

Lord_Python1049
Lord_Python1049

 @sammoth  @GigaVolty  I'm sure not everyone would have had that problem. But to some people Blizzard does not equate to WoW. I did not look at the related game, usually they are unreliable, the article should work by itself. But I see your point,

sammoth
sammoth

 @Lord_Python1049  @GigaVoltyArticle clearly states Blizzard and related game next to the topic is World Of Warcraft. It's just common sense you're being too anal.

 

sammoth
sammoth

@Saketume@Zopharoth

You think everyone in NY is rich WTF you stereotyping New Yorkers now. You haven't got a clue. I lived in NY most my life you have no clue what you’re talking about. So you’re broke? You can afford the internet right? Some of those people don’t have homes, food etc. You don’t have to donate cash to be charitable.

 

melkathi
melkathi

 @Saketume  @Zopharoth  @sammoth Zoph, you are saying you dislike blizzard because they should donate themselves, preferably anonymously. But an anonymous donation is one who's existence cannot be proven here. You are upset that you are not aware of them doing something that you want them to do without your awareness.

Zopharoth
Zopharoth

@Saketume Blizzard is providing people with a compelling reason to donate when they might otherwise not. It's not nothing. Corporations exist to make money for stockholders—it's not as simple as just handing a pile of money over to charity.

Saketume
Saketume

 @sammoth  @Zopharoth I'm broke and unemployed. But I can donate a few billions if blizzard buys a picture of a cat from me.

 

There are thousands of good causes to donate to but it's good to see that they donate to a popular charity where rich people in new york suffer and not some third world country that nobody cares about.

sammoth
sammoth

 @Saketume  @Zopharoth  @sammoth

 I saw your point and it's flawed. What did you donate ? You talk a lot but, I bet you don't do a lot. They have fund raisers all the time for stuff like this. They are not making any money from it.

Saketume
Saketume

 @Zopharoth It's the deeper issues of humanity I'm bothered with. Blizzard earns cash off of others suffering. They also earn cash off of the goodness of others. Meanwhile they do nothing themselves.

 

Yes it's good that the charity gets money from people. It's blizzard I dislike. They should just donate themselves instead.

 

@sammoth yes I noticed you don't see my point. So I'll just stop trying to explain.

sammoth
sammoth

@Saketume@Zopharoth

You’re mad that they sit on a pile of cash but, you’re not mad about other rich people not donating. That’s some flawed logic of yours. Who says Blizzard isn’t donating anything else on the side? Do you work for them?

 

sammoth
sammoth

@Saketume@Zopharoth

Here is the keyword for you. "RAISE" awareness. It's for the people who don’t know. There are a lot of people who don’t know how bad it is. Not everyone watches the news or reads the paper. If you donate to a charity it makes that charity look good not you. I fail to see your point.

 

Saketume
Saketume

 @sammoth  @Zopharoth what awareness? It's been on every news channel around the globe since it started. You think WoW players didn't know about it till blizzard told them?

 

And again it's not the company that is doing this. It's the players. I'm bothered that blizzard is trying to make themselves look good with other peoples money while they sit on their enormous pile of cash.

 

And I know it's nothing new. But there is something very wrong with it.