Blizzard virtual pet to help Hurricane Sandy relief effort

100 percent of proceeds from Blizzard's upcoming Cinder Kitten pet will go to the Red Cross; pet will appear in Blizzard Store later this year for $10.

Blizzard has announced that 100 percent of the proceeds from its upcoming Cinder Kitten virtual pet will go to providing support for victims of Hurricane Sandy.

Adopt the virtual kitty, help those in need.

Users who adopt a Cinder Kitten when the pet becomes available in the Blizzard Store later this year will be donating to the Red Cross Disaster Relief for its Hurricane Sandy Response effort.

The fund helps to provide shelter, food, and support to those affected by Hurricane Sandy, the largest Atlantic hurricane on record that ravaged parts of north-eastern United States only weeks ago.

Cinder Kitten will cost users a $10 adoption fee. Details about when and how users can purchase the pet will be announced by Blizzard in the coming weeks.

In August last year, Blizzard raised $1.9 million for Japan's earthquake relief effort with another in-game pet, the Cenarion Hatchling.

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0 comments
SolidTy
SolidTy

That's nice, but why not just donate without involving gamers?

 

Still, if gamers don't want to donate directly, they have this pet at least. I do like that 100% goes to the Red Cross...but for how long?

chibi-acer
chibi-acer

Pretty generous of Blizzard.  The Cinder Kitty was datamined a few weeks ago, so they already made it before Sandy hit the northeast.  This means they made the decision to offer up something for charity that they had previously planned to make a profit from.

-Jonce-
-Jonce-

So glad the pet wasn't a little air elemental called Sandy.

Kmangamer
Kmangamer

Goes to show that cute kitties save the day in almost every situation...

 

Srsly, good show Blizzard. If I played WoW I'd buy one. I'll just donate directly instead though.

Richardthe3rd
Richardthe3rd

I think this is great.  They did the same thing with the Cenarion Hatchling for the Tsunami relief fund and raised several million if I recall correctly.

 

I'll be buying one when I get home.  Keep up the good work Blizzard!

avatarIVN
avatarIVN

I totally agree with these kind of initiative, as long as the 100% of the profits really goes to the people in need.

Also, its not unusual for some unprincipled people to take advantage of this kind of situation and benefict themselves. 

IgotEpixx
IgotEpixx

If it was only a "fraction" of the money being donated like with the original Pandaren Monk pet I would agree with the complaints to a degree, but all of it is nice. 

 

Who gives a damn if it's a PR stunt if the money gets where it's supposed to?

Unfallen_Satan
Unfallen_Satan

Kudos to Blizzard. I donated directly to the Amercan Red Cross because I dislike middleman on something like this, but this effort may motivate some gamers who would not think to help otherwise.

ksx5000
ksx5000

How can people bash Blizzard for doing this, calling it a marketing or PR stunt.   Yeah...they could've just taken a small portion of their profits and donated if they like...they'd still be donating your money.   At least this way you can actively participate in providing relief to hurricane victims, feel good about yourself for doing it AND get a nice little pet as a token for your efforts.  Blizzard could've easily put the cinder kitten on the Blizzard store, sold a few million and just kept all the profits from it.   Honestly the fact that Blizzard is even doing this at all speaks volumes about the company.   They're based out of California and haven't had even the slightest impact from hurricane Sandy so what motive do they really have here other than to do a good deed?    How many other game developers are stepping up and donating?

Lord_Python1049
Lord_Python1049

Laura this article was poor; you didn't mention that the virtual pet was for WoW; Blizzard doesn't just do WoW you know. Because of no mention of the fact that it was part of another game I thought it was just a standalone game!

nate1222
nate1222

Well, despite the fact that I'm not a Blizzard fan, I can support this. And let's face it: Cinder Kitten is cute! :)

---Cipher---
---Cipher---

Good for them, still dislike Blizzard, but this is a good thing. PR reasons or not, a good deed is a good deed. Seeing some of these comments, I wish haters of Blizzard (myself being one) would praise a company for doing a good thing and Berate them for the bad things, rather than blindly hate them. How else will they learn?

iwoof
iwoof

aww I would get one

MysteryJ0ker
MysteryJ0ker

How dare Blizzard do something for a good cause!  They should be like everyone else and donate anonymously!

Sardinar
Sardinar

So much bitching over a charitable initiative. People bitch on this article only because they need an emotional outlet in their daily lives, not because they have a point over something that's done purely out of good intentions and a wish to help those in need. 

Zopharoth
Zopharoth

It's amazing to me how much hate is poured forth for a company simply being good at making money, particularly one known for charitable campaigns and treating its employees well.  How you feel about the games is irrelevant.  Also, consider the fact that individual employees and shareholders perhaps DO donate their own money.  Regardless, it's your choice whether to donate or not--no reason to get up in arms.

jessie82
jessie82

its cute but its just another cash grab

squall_83
squall_83

It's funny. They spend maybe a half hour to make this model to sell it to you. They expect everyone to just jump on the bandwagon and throw their hard earned money out to support this because it's for a "good cause". Meanwhile Activision is sitting on BILLIONS!! that they are just holding. Maybe instead they just donate themselves. They could easily just throw 1 billion out to this cause and it wouldn't hurt them in the least. Will they do that? FUCK NO THEY WON'T!! They want YOUR money!!

 

jinzo9988
jinzo9988

OMGGG cat buybuybuybuy.  I'm not going to piss on the parade... what they're doing is admirable, I'm just saying a boatload of people are going to buy this just because it's a cat, not because they have even an atom of care for the hurricane victims.

tachsniper
tachsniper

Blizzard as a company is a fairly class act, they give to charity alot. I just don't like their games

Llama345
Llama345

I would buy this for sure if I still played... 

BigFeef
BigFeef

Can't knock them giving 100% of the proceeds to the relief efforts for Sandy. Could they do more? With the sub numbers WoW is boasting and the Q3 reports Activision is touting; yeah, the least they could do would be to actually match 1 to 1... But hey, it's Activision we're talking about here; they'll probably give away Modern Warfare 4 for free before they do that.

JDWolfie
JDWolfie

It only took em what, like five minutes to make this?

decoy1978
decoy1978

Should have been a Water Elemental pet... =P

sortajan
sortajan

incidentally with the recent news of Blizzard's 10m subscribers why aren't they turning some of those increased profits that their boasting in the relief's direction? or at least a fraction.

 

oh well, at least with the pet they're -encouraging- the relief. it's still an attempt on their part to look like the good guys, but at least something good is coming out of it.

Saketume
Saketume

So infinitely rich company Blizzard wants other people to give money for charity and then take credit for it.

sortajan
sortajan

Just throwing this out there, but is this about Blizzard supporting the relief or Blizzard's customers supporting the relief.

 

i can't tell

wombinator04
wombinator04

Anyone who gives money to the Red Cross is a fool. They give out near nothing of the money they get. Look how fail they are right now in aid for the hurricane.

 

Donate to the salvation army if you don't want your money to go to waste.

Polaris-dono
Polaris-dono

Great, now my fiancee's gonna pull the "It's for a good cause" card and make me buy this for her.

schipperz
schipperz

Ah thats great to hear, but im already waiting for the first person around the internet managing to find (in their deluded mind) flaws with this. 

 

Nevermind @stailcookie already did.

stailcookie
stailcookie

Do they get tax deductions for this?