Blizzard raises $2.3 million for Sandy relief

Sales of World of Warcraft $10 Cinder Kitten pet going to American Red Cross' ongoing efforts to help those affected by October superstorm.

After the hurricane, Blizzard came to help. The World of Warcraft developer raised more than $2.3 million from sales of an in-game pet to support the American Red Cross' ongoing Hurricane Sandy relief efforts, the company has announced.

World of Warcraft's $10 Cinder Kitten went on sale in December, with Blizzard promising to donate 100 percent of proceeds toward helping victims of the superstorm that ripped through the United States' East Coast in late October.

Many communities are still feeling the effects of Sandy, including Atlantic City, New Jersey. The city's famous boardwalk was devastated by the storm and is not due to be restored until Memorial Day at the earliest.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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233 comments
fillup0
fillup0

This is a clever way to earn money. Because WoW's fanbase are such sheeple that they will buy anything so that they can say "yeah, I have it and you don't" in the community...

It doesn't matter why people bought it, they still bought it and did something meaningful whether they meant to or not. Stop being so cynical, commenters!

Inlex
Inlex

SO.. why are they on the photo posing again? Cause they allowed people to donate money by buying a digital item which is worth zero dollars to them? They get the publicity for their customers donating? 

Really blizzard. The least you could do it donate a buck or two yourself!

SubHumanTorch
SubHumanTorch

I'm guessing that they have some kind of framework to quickly add small things like pets to the game, so a few dozen man hours and maybe a few thousand dollars to implement this for a couple of millions worth of P.R. I hate to be that cynical as all charity should be commended as  even the  shameless self promoting kind does help people but when you consider the fact that all they really did as a company is provide another route for other people to donate money, technically its the players of WOW that have donated this money and even then they got something in return.

Mr_Mark_Legion
Mr_Mark_Legion

see you next time blizz. keep giving ppl hard ons with ur goodwill

commanderxp90
commanderxp90

The Blizzard should HIRE ME for an Information Technology job. I want a job so badly. :/

commanderxp90
commanderxp90

LOL.. The World of Warcraft still sucks than Diablo 3. =/ The Blizzard should MAKES pvp on Diablo 3 for the latest update.

omghaxor45
omghaxor45

about time they cared about people

trodeback
trodeback

Geez so many ppl dogging Blizzard how they could have gave more. They could have given nothing! How many other gaming companies didn't give anything. At least Blizzard made a good effort to do something for the victims. 

Jd1680a
Jd1680a

That is a pretty graphically designed check. Glad to see there are plenty of people in this country that cares for our fellow citizens to do this kind of fundraiser.

soolkiki
soolkiki

Good on them for making a fundraiser! Any amount helps those that were hit by the hurricane!

Alter_Echo
Alter_Echo

I donated $20 at a supermarket checkout a while back which is relatively more money than they donated. Where's my news article?

tightwad34
tightwad34

Let's see Activision try something like this. Hell, I bet they got at least 2.3 mil. lost in their headquarters just in their couches and probably in some other cracks too.

SolanOcard
SolanOcard

I donated 100$ to Hurricane Sandy relief. Considering my income compared to the revenue generated by Activision-Blizzard. Comparitively speaking, I donated 3 times as much as they did. SHAME ON THEM.




















SHAME ON ME. I donated nothing. but hypothetically, 100$ seems reasonable, and I have donated similar amounts to charities in the past...

 My point is still valid. It seems like a lot of money to me, but Bobby Kotick likely found it under his couch cushions, and it was likely dropped there by his maid.

erozeuz
erozeuz

Can someone please explain me why so many people hate Blizzard? I played WoW for 6 years and I thought it was the best mmorpg in every way. A Blizzard employee raped or killed someone? What most people say it looks like some kind of personal problem with the game.

moviequest14
moviequest14

That must have taken them a whole 9 hours at least! 

DarkSaber2k
DarkSaber2k

Nice little tax break for Blizzard, how selfless of them.

Mr_Mark_Legion
Mr_Mark_Legion

i just wanna understand the fetish wow players have with pets.

aovannor
aovannor

Apparently 100% of proceeds from the kitten went to the charity.. so why such a round number? I hope they rounded up and not down.

2bitSmOkEy
2bitSmOkEy

Blizzard trying to repair their reputation of which they've consistently ruined ever since they launched SC2.

drgribb
drgribb

Where were they when Katrina hit??  ...Bet y'all already forgot.

I'm happy the people affected by Sandy are getting some aid though, believe dat.  Somethin's better than nothin.

Keep fightin people of New York/New Jersey- there are some things a storm can't ever wash away.

WoZe
WoZe

@Inlex Well the check does say signed by "The World of Warcraft Community". Let's not hate just because its WoW. This is a good thing. 

fillup0
fillup0

But look at the other side:

Give us ten dollars - get nothing but a warm feeling that you did something good

Compared to

Give us ten dollars - get a kitten and the feeling that you did something good

It's small, but it's clever and will earn more money, because I doubt that WoW's fanbase care about the shooting. They just wanted a kitten.

MXVIII
MXVIII

@tightwad34  Activision donated 3 million dollars of Black Ops Proceeds to War Vets. Technically Blizzard IS activision so this counts as them too

SolanOcard
SolanOcard

@erozeuz Read a history book. Some people dislike Blizzard because MMOs have a bad reputation for destroying people's lives... it is a social game and yet very anti social. Also, Diable III is apparently buggy as F%%*#. I wouldn't know. I barely played Star Craft 1, and I did a single campaign and some local multiplayer on Warcraft III.


The bigger problem is the acquisition of once highly respected Blizzard by Activision, who are simultaneously the oversized school bully and dream crushing narrow minded teacher.

Jarek_Cyphus
Jarek_Cyphus

@erozeuz More than that, this act by Blizzard just gave me one more reason to deeply respect them as a company.

Jarek_Cyphus
Jarek_Cyphus

@erozeuz I think you misunderstand.  I don't think people *HATE* Blizzard.  I think more hate World of Warcraft than Blizzard.  Apart from WoW, I admire Blizzard as a company, and all of their accomplishments.  Their fleet of games never cease to amaze me.  I simply feel that World of Warcraft is a vastly overrated game, and I can promise you that if you pursued education in game design, the gold will lose its luster for you, as well.

fillup0
fillup0

I'd say that at LEAST 90% of the money spent went to charity. One dollar probably went to Blizzard to give themselves a pat on the back.

Yagami-san
Yagami-san

@aovannor LOL. Considering how greedy they got in D3, I would be more inclined to think they rounded it down.

kytomasi
kytomasi

@drgribb New York will be washed away at some point. Its is a blight on the earth anyways. lol@Yankees

commanderxp90
commanderxp90

@GamerMani @commanderxp90 Oh really?  I was thinking about to buy the Guild War 2, but I better get a lot of saving money for the best 2013 year of the games. :)

fillup0
fillup0

That's kinda racist...

sirk1264
sirk1264

@Yagami-san @ganondorf77 @JunkTrap Ugh no it's not. I enjoyed the game and there are others that have as well.

tightwad34
tightwad34

@sunyatanada76 No I don't see any irony there. But the comment did get cut off and continued down the page somewhat. Stupid glitches. I am not sure if I can see the whole comment. If there's more to it, I apologize. You don't have to go anywhere or ever listen to me.