Blizzard prepares for 'Cataclysm'

World of Warcraft maker files trademark application for dramatic disaster term on everything from computer games to greeting cards.

It's safe to assume Blizzard has some big deals on its slate of unannounced projects, but new filings with the United States Patent and Trademark Office suggest one of them is particularly dire. Game industry sleuthing site superannuation today unearthed a trio of Blizzard applications filed last Friday, each covering various uses of the word "Cataclysm."

One filing covers the use of the term as it relates to computer games and mouse pads. The second seeks to lock up the name for use in entertainment services (specifically online games), and the third covers a wide range of ancillary uses, including comics, strategy guides, coloring books, stickers, greeting cards, manuals, and art prints.

While the "Cataclysm"--a violent upheaval or tremendous flood--could fit within Blizzard's key franchises like Diablo or Warcraft, it could also be tied up with a fresh property. In May, the developer confirmed that its long-awaited massively multiplayer online role-playing game follow-up to World of Warcraft will be based on a new intellectual property.

While the trademark filings give away the fact that Blizzard has designs for the term, they do little else. It's not uncommon for trademarks to go unrealized, as was the case with previous filings like Activision's Guitar Villain or Blizzard's own Diablo II: Salvation.

When asked for comment, a Blizzard representative told GameSpot, "We appreciate the interest, but we don’t have any details to share at this time."

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228 comments
FF_fan2004
FF_fan2004

Diablo II was hard enough, never managed to get past...Tal Rasha's tomb boss. Diablo III looks good. I just hope I can be a necromancer again.

inalusi
inalusi

This is for jweed. Why you need to share your life?first i dont care and second if you have good or bad ,smart or dumb girlfriend is not me problem and i dont care +if you play WOW you are addicted less or more dont lie nerdy :)) :P

dg3215
dg3215

If it (cataclysm) is like any of blizzard's other games they will announce it and then take forever to release it, but it will be freakin awesome when it is out. Although I dont do mmo games anymore, because i just dont have the time to invest into one video game. @jweed you know you don't have a girlfriend unless you are talking about the female one you made on wow and that does not count

jweed
jweed

its funny cuz i play wow and love it but i guess im not as addicted as these nerds hating on it considering i have a good job and a hot girlfriend and she knows i play but i dont let it consume my life so for all of you. LOLZ

Kenuty
Kenuty

@nickanguiano, You took the words from my mouth, its the same things I have been saying after I quit. Never again on mmos its such a waste of time and I miss out on other games. Which I now play and do reviews on other than that can't wait for starcraft and diablo 3 though

Ca_shadow
Ca_shadow

@ NickAnguiano Similar thing happened to me. I'll never waste my hard earned money on an MMO again. Cant believe I played for so long.

mightycloud
mightycloud

dg3215 Posted Jul 10, 2009 12:38 am GMT "This has been going on for years.. Pat Riley has a trade mark on the word threepeat, all it means is that you cannot market the word to make money without paying them a royalty.. calm down" That's not the point. It's not like it's a word no-one is going to use like "threepeat". my reasoning is that if they can do it with one word, what's stopping them from trademarking other RPG/fantasy staple words so that other companies and writers can't use them (i.e broadsword, necromancer, or goblin). It's not just games they want the rights for, they want comics, manuals and even colouring books! Colouring Books! because they're a massive money spinner when they target the 3-8 year olds that probably don't even play WoW. (n.b: sarcasm is hard to convey in text)

dg3215
dg3215

mightycloud Posted Jul 7, 2009 10:45 pm GMT Does it not worry anyone else that they're trying to trademark a word? If activision had it their way we'd all have to pay royalties whenever we said the words "Warcraft" or "Guitar Hero". They're not talking about TM'ing an IP, they want exclusive use of a WORD across the board! This has been going on for years.. Pat Riley has a trade mark on the word threepeat, all it means is that you cannot market the word to make money without paying them a royalty.. calm down

Plucking
Plucking

one of the only big fantasy genres left that would be fitting for a mmo is post appocalypse... cataclysm kind of fits

Spikedjester
Spikedjester

dannyatkinson Posted Jul 3, 2009 4:26 pm GMT Blizzard is headed for a Cataclysm all right with no LAN for Starcraft 2 ???? Did they just suddenly get stupid. Did no one pay attention to what happened to EA. Idiots. lol so true, and i forgot this point for the last day. Haha thanks for the reminder! :) Down with blizzard.

mightycloud
mightycloud

Does it not worry anyone else that they're trying to trademark a word? If activision had it their way we'd all have to pay royalties whenever we said the words "Warcraft" or "Guitar Hero". They're not talking about TM'ing an IP, they want exclusive use of a WORD across the board!

burn6
burn6

maybe it is a rift from the world of warcraft. when you go in, you will find yourself immersed in the world of starcraft where terrans and zerglings are everywhere and just when you thought you have seen it all the protoss will sneak from your behind then whoa, a mothership of carriers will swarm on your screen and scrape the sh*t out of you. hence cataclysm XD.

fubbal
fubbal

Wow this gives me nightmares.I'm not joking either world of war craft was fun for a bit until I realised that everything in the game takes way more time and effort than it should just so you go cash in another game card.If this is yet another MMO,and one like wow count me out. Now I know people will say i'm mising out and I say to those you are missing out on real life.

Scullyy
Scullyy

they wouldn't lie about it being a new ip. that's just stupid.

Epicurus-Reborn
Epicurus-Reborn

i think thats way too vague of a report to make any proper speculation on.

adecoy95
adecoy95

oh crap, they are going to go all rifts on us, a starcraft/diablo/warcraft/rock and roll racing hybrid that will shock and amaze

SpareJesus
SpareJesus

http://www.wowwiki.com/Great_Sundering Being that the Cataclysm is actually an event that happened in Warcraft history resulting in the Maelstrom (when the entire continent of Kalimdor was ripped apart, creating the four continents of EK, Northrend, Kalimdor and Kezan), I'm willing to bet that this is simply a move to cover strategy guides, mousepads, and the name, ready for the next expansion. Not anything to do with the new IP/MMO, or whatever.

zunit88
zunit88

i dont know what blizzard is tryin to do but am sure they know what they are doing so am not mad

tony2077ca
tony2077ca

ghost canceled i thought it was only put on hold

bloodyrooster
bloodyrooster

WOW 2 like everquest 2 when they had something happen to the world (cataclysm) so that they could start anew.

dannyatkinson
dannyatkinson

Blizzard is headed for a Cataclysm all right with no LAN for Starcraft 2 ???? Did they just suddenly get stupid. Did no one pay attention to what happened to EA. Idiots.

Riddick123
Riddick123

@ chimpanchu 3 new applications? What happen to StarCraft Ghost then? Are you serious? That was cancelled years ago.

thund3ralch3mis
thund3ralch3mis

i think its going to be something that happens in WoW and changes the whole game i think and hope

nightvamp5
nightvamp5

@ NobleEskimo I don't doubt it. My point is not that it costs 15 dollars a month from every subscriber to maintain the game. If that were true, no MMO would be successful unless it was as popular as WOW. My point is there are ongoing expenses and ongoing work, so there should be ongoing profit. $15 is a little steep. I think $10 is a little more fair, but all the people crying for no monthly fees are just being unreasonable. Most games once on the market are done and the company can move onto their next venture, outside some occasional bug crunching for glitchy games. WOW and other MMOs are an ongoing project requiring additional work, moderators... Using WOWs profits as an example is an extreme case as well, considering it is by far the most successful MMO ever. That would be like comparing the salary of third string quarterback to the starting QB of a Superbowl winning team. The numbers are going to be a little slanted. (this is in response to something said a few pages back.)

Kenji_Masamune
Kenji_Masamune

will this support LAN or it's it a p2p type of thing?

cilayin
cilayin

Oooh I'm excited! :D

okassar
okassar

Please be another MMORPG,except this time with amazing graphics and more skills like crafting and stuff :)

tony2077ca
tony2077ca

i like how people are all guessing about what this could be i say wait and find out

PiNwOrM
PiNwOrM

@curtdoggLP5 It was sarcasm pointing out how wrong his claim that post-apocalyptic settings being complete failures was.

blakeney
blakeney

@ cyborg100000 If it is Maelstrom/Cataclysm how do you think they will handle the fact our chars have time travled? ive heard that it could be Maelstrom/Cataclysm before but didnt think to ask at the time. Ive personally still got money firmly on Emerald dream!

Heretix_Aevum
Heretix_Aevum

@PiNwOrM Fallout a failure? Wow... You are deluded.

chimpanchu
chimpanchu

3 new applications? What happen to StarCraft Ghost then?

2611mp
2611mp

i didnt and dont like wow but im always hoping or another gem like diablo to come from blizzard

Diernes
Diernes

A new property that isnt riding on the popularity of Blizzards earlier successes? Surely not ....

Bad_Ass_Dr_Funk
Bad_Ass_Dr_Funk

@ Bloodyrooster Who says that Wow lore has to end with Sargeras? I'm sure that Blizz can in no way figure out a new major "bad guy" to start a whole new line of lore.

dogpigfish
dogpigfish

Maybe it's a console game. I wish.

SpaceMoose
SpaceMoose

When did they ever say that their new MMO was a "role playing game"?

PiNwOrM
PiNwOrM

@crimsongeneses Yeah, the post apocalyptic thing never worked out, just look at that complete failure 'fallout'.

bloodyrooster
bloodyrooster

I'll bet money that it's the next wow expansion which has something to do with the well of eternity. We all knew this was coming. I don't think the bad guy is Sargaros because if it is there would be nothing else to beat in wow. Probably gonna see a lot more naga.

ZedX-14Pilot
ZedX-14Pilot

Nice to see we might see a new IP from these guys.

MushroomRevenge
MushroomRevenge

@2bitSm0k3y: No, they are not adding units online depending on which campaign you buy. If anything they are OMITTING units from online; different campaigns will feature unique single player only units.

Legendery_SS94
Legendery_SS94

"We appreciate the interest, but we don’t have any details to share at this time." Thats a much more positive comment than any other representative has ever made. :)

pakhair
pakhair

It sounds Good :)...........

LinusBlue
LinusBlue

Blizzard make something new? Never.

Sechu
Sechu

I wonder if Blizzard is really cooking something new. Anyway, whatever they do is golden.

GrimGravy
GrimGravy

"The Great Sundering, also known as simply the Sundering or the Cataclysm was a world event which reshaped Azeroth approximately 10,000 years ago at the end of the War of the Ancients. This event was triggered due to the Well of Eternity being destroyed". Straight from WoWwiki prollt malestrom expansion

valuum
valuum

battle.net has and always will be free. Stop pulling your hair out. As for splitting the game into 3 parts, its more like one game with two expansions. I'm sure that if Blizz had worded it as such, the more outspoken (and less stable) of the audience would have nothing to say.

SchmeeboDaBear
SchmeeboDaBear

Jesus cyborg100000 knows his WOW stuff, props to you!

df-1
df-1

THERE WILL BE NO FEE FOR ONLINE PLAY! stop QQing and making way retarded assumptions!