Avalanche boss predicts "end of an era" with CoD: Ghosts and Battlefield 4

Christofer Sundberg says "I don't believe in the future for CoD and I believe that BF will live on as a MP game."

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Just Cause developer Avalanche Studios founder Christofer Sundberg has spoken out to say he believes the recent release of Call of Duty: Ghosts and Battlefield 4 will mark the "end of an era" for the industry-leading shooter franchises.

"I predict the end of an era with #CoDGhosts and #BF4. I don't believe in the future for [Call of Duty] and I believe that [Battlefield] will live on as an [multiplayer] game," Sundberg said on Twitter today.

Asked by Eurogamer if he believes the Call of Duty franchise could continue if singleplayer and multiplayer were offered in two distinct packages, Sundberg said this could only work if the singleplayer and multiplayer experiences varied substantially.

"I don't think there is room for both unless they are DRASTICALLY different and publishers find new ways to monetize the players," Sundberg said.

Battlefield and Call of Duty already have free-to-play versions available, through Battlefield 4 Play4Free and Call of Duty Online in China. The Battlefield and Call of Duty franchises could live on as free-to-play experiences if they are built from the ground up as platforms and the "F2P" moniker is dropped altogether, Sundberg argued.

"If they don't call it F2P I think that can be successful. Build it as a platform, make players invest and get them hooked," he said.

Battlefield 4 launched on October 29, while Call of Duty: Ghosts hits today in North America. Next-generation versions will be available as launch titles for Xbox One and PlayStation later this month. Avalanche Studios is currently working on multiple projects, including 2014's single-player-only Mad Max for Xbox One, PS4, and PC.

Discussion

326 comments
simon1812
simon1812

"...and I believe that [Battlefield] will live on as an [multiplayer] game,"

 -isnt that the way it has been...always, the battlefield series has a thing for adding an small story driven campaign , but its more as a mean to help player immerse in the game a little more, rather than the stellar feature. never in my life I ever bought a BF games hoping for a campaign...ok the one exception would be the badcompany series where Dice experimented and gave us a rather fun and entertaining single player experience by BF standards thats it, and thats saying a lot.

xXxIRyanxXx
xXxIRyanxXx

I think we have already started seeing the decline of COD with Ghosts, and since the campaigns for BF are the worst things ever, I dont think anyone would be upset or would notice if Dice got rid of them and focused on multiplayer

SweatySasquatch
SweatySasquatch

I believe people should play both games, and stop bickering about which one's better.

TitanPolaris
TitanPolaris

I am going to be honest here, COD and even BF single player mind you is very stale in storytelling and I am very tired of blowing up Russians, Germans, Chinese, and other "so-called" enemies of the America's Right wing aka the Republican TEA Party. Playing these games is a lot like watching the Tea Party spewing their hate everywhere during the government shutdown, and it's growing VERY, VERY OLD! If COD wants a game that I will buy again MAKE A GAME like what you USED to make like in CODs 1,2, and 3! That's what MADE you different FROM MOH and SOF! I also really would not mind if they did a sci-fi version of COD blowing up invading alien hordes like in War of the Worlds, and Quake, IN SPACE!

operationode
operationode

Thanks god, Statan, Lucifer, Thor, Odin, Budda, Allah, Zeus, Ade, Ra, Anubis and Horus !!!

juxington
juxington

all cod needs to do is drop a next gen Modern Warfare with a fresh new feel to the maps and really cool kill streaks like bringing back pavelows and nukes and it will flourish again... After MW2 COD has been losing steam .

Makoto03
Makoto03

lol who cares what Avalanche thinks? When that studio makes a billion dollar franchise i'll take them more seriously. Just Cause 2 is the only interesting thing they've made. And even that was only because it came out around the time where there weren't more competing open world games.

Vexov
Vexov

CoD won't die out, he talks as if he considers the majority of gamers to have actual taste in games and expectations. Later talks about hooking and getting ppl addicted to a F2P like game, and I assume he means also to say which would probably milk far more money then the actual game would cost from sooooo many .. cause the majority do act like addicts. 

CoD is a different game too, its arcade shooting frenzy of unrealistic guns and speeds so players even in a coma can get kills... once they wiggle that toe.

In the future BF will likely go F2P and microtransaction the crap out of its fans, its is EA after all. And why wouldn't they?, the F2P way I believe is making a crap ton of money.

grove12345
grove12345

hopefully this is the last of both these series delivering unimaginative  dull experiences 

ExtremePhobia
ExtremePhobia

Is this guy looking to change jobs? He hasn't stopped talking recently. Hedging his bets here. If nothing happens, nobody will remember this comment but if CoD sinks then he can claim he knew it was going to.

Jasbro
Jasbro

This guy again, didnt he predict some other crap a few months ago as well?, i forget what it was but was a joke.

mbloof
mbloof

I actually WISH they would break off the Single player portion from the online experience. Then they might actually make it into a game instead of something to kill time waiting for others to come online to play with.

I've seen a bunch of undeserving popular and big selling products+entertainment.


In music people loved to hate on the "Beatles". None of them sang, wrote or played their instruments well enough to win awards but put a bunch of lame all together and their music was very popular and big selling in its day. Everyone loves to hate on "WoW' and surely their graphics, sound and game design won't ever win any awards but the game is still the #1 subscription MMO. "Gilligan's Island" had to be one of the worse TV shows ever produced and likely was in its day but was very popular - it was so bad people liked it.

I watched the full video review and while there were many things that I've seen before the selection of different maps (underwater, tank, helicoptor, exc.) and the presentation made the game look like fun.  I don't know if the single player portion is worth $60 but discounted to <$20-30 I might pick it up and give it a try.

The problem (and the hate) is that now they have something that sells its difficult for them (and other developers) to venture very far from what they know sells for fear of being just another 'CoD' "wanabe" or "almost BF" game that loses $$ instead of making the kinds of profits logged on "Ghosts".

redskins26rocs
redskins26rocs

Shooters like BF4 and Cod are not going anywhere anytime soon

darth_baner
darth_baner

$1 billion sales in one day kinda completely obliterates your hypothesis Mr. Avalanche boss.  Your games made like a 1/10th of the money COD makes. 

WingChopMasta
WingChopMasta

Man, It's like these CEO's of game developers literally do not pay attention to the games industry. Cod is getting shit on all over the place and it already has a billion in the bank. There is no way Activision of EA will change a thing until they see a DRASTIC drop in sales.

As much as I hate to say this because I would love for COD to finally go the way of Rockband but...Get a clue dude.

inaka_rob
inaka_rob

I disagree with this. Becuase the next 3 COD games are in being devopled. 

I mean srlsy. COD Ghosts 2 will be out soon. We will see a trailer for it 6 months. 

Gazz_mann
Gazz_mann

I Disagree with this. I think COD will Live on, Because Year after year for the past 5 years COD has broken all kinds of Sales Records, Where battlefield hasn't even come close to it. As much hate as COD has, it will keep selling, because people love to hate, but still buy it as a guilty pleasure or simply because their friends have it. Both games are good in their own ways and I glad buy both, they are both awesome games to play with company.
They will both live on into the Next next Gen.


As for Free to Play (Pay to win) - Piss off - F2P is going to kill the gaming Industry. Instead of Paying $70 for a full game, you have to pay 1-5 times that to enjoy not have your ass kicked by people with too much money. All it is, is a way for Gaming Devs to get rich quick. I pray to the gaming god that F2P dies horribly!

Nev3rtime
Nev3rtime

It seems slightly reminiscent of what happened long ago with Quake 3 and Unreal Tournament. There's a f2p market and maybe even a subscription market they could monopolise on, but they don't want to destroy a business model that's working for them. The single player and multiplayer compliment each other in these games. Alone the single player has a very short lifespan and the separation of multiplayer could kill sales.

MigGui
MigGui

call me crazy, but I actually think they could make a COD single player oriented game that didn't suck. he said he expects COD to vanish and BF to survive, but I see the other way around, COD can survive as a single player game with cross-game multiplayer and BF will slowly vanish when people notice they dont need to buy a new multiplayer game every year just for a few more maps.

geckobnut
geckobnut

I have not seen online users reach over 100,000 on the ps3 at any one time yet.  I remember seeing mw3 on release day had 750,000 & bo2 had about 650,000.  Are people just waiting for ps4/xbone versions of the game or is it seriously dead?  My personal opinion of the game is it's the WORST cod I have ever played.  Maps are absolutely terrible.    

electroban
electroban

Bleed it until it's guitar hero'd.  

Why do we even need to speculate these franchises?  They'll shit them out until they become non-profitable.  End of story.  Move the fuck on.

M3o5nster
M3o5nster

I haven't given Activision my money for Call of Duty in many years, but you'd be foolish to think the yearly COD consumers are going to suddenly stop buying those games. It's gone beyond whether or not it's a good game, because to some people it's the only game they buy all year.

dmdavenport
dmdavenport

If your goal is to "monetize" players, I guarantee your game will suck.

bradman88
bradman88

Typical Libtard. How the hell did you take a review of a make believe video game and compare it to the likings of the "hate spewing TEA Party"? Stick to video games nerd. Leave politics to the ones that have a brain.

simon1812
simon1812

@TitanPolaris dude either be a politician or a gamer, dont go around trying to mix both, its rather distasteful.

jdlr64
jdlr64

@TitanPolaris Yes Battlefield 4 should have been 2142.  These stale FPS war games are getting very boring to play.

colley619
colley619

@TitanPolaris Who exactly do you want the enemy to be then? If a game is set in modern times, then who else is there to fight other than people like russians, germans, and chinese? Those are some of the worlds biggest super powers. Who else would be able to put up a fight against a country like america? Sure, it seems cliche and overdone, but if you want a modern game (my favorite kind) you have to fight a modern country. I for one would not like to play against an entirely made up country thats supposed to be in modern times. If you think playing a modern game is "Spreading hate" then you need to re-evaluate your ideals. The only spreading of hate thats really going on is people calling eachother faggots in game.

RAGEofSTUNTS
RAGEofSTUNTS

@TitanPolaris Games that tell fantasy stories or are unrealistic in general don't sell as well to the Western audience, and since it is all about money now, no one wants to take a risk and will just copy and paste history over and over.

Ferg1213
Ferg1213

@Makoto03 Disregarding my opinions to the article topic I'll reply to your comment. So according to your rules: Michael Bay's films are good, One Direction are talented musicians, and Call of Duty is innovative? Why don't you use your brain?

thephenomflow
thephenomflow

@darth_baner Erm, shut up with your statistics you idiot. trying to sound smart by using money statistics. Just cause something makes money doesn't mean it's good. Everyone bought ghosts cause they like the franchise, then Ghosts turned out to be one of the worst FPS out there

codac
codac

@darth_baner It's called a bubble, Tony Hawk, MMo's, Facebook games, the Wii, and Music games did the same. That bubble can burst at any moment.

Ortadragoon
Ortadragoon

@M3o5nster 

The last truly great COD was World at War.

Sad to say, but if they want to innovate the series they need to go back to World War II. 21st Century combat has became what World War II was around 6 years ago. It's overdone. There are other time periods, such as the Cold War (which made Black Ops sort of exciting), Korea, Vietnam, and especially World War II. perhaps they could do WWII from the Wehrmacht's point of view. That would be interesting.

thorn3000
thorn3000

@M3o5nster yeah, kind of like WOW players only paying their subscription or Fifa players always buying the same thing over again

Jimzeel
Jimzeel

@dmdavenport All games are there to be monetised; developers don't make games for fun alone, they kinda need to make money.

Jasbro
Jasbro

@codac @darth_baner Except all those didnt last as long as CoD, its been going for what almost 10 years?.

I dont think its going to burst anytime soon.

imdigs
imdigs

@codac @darth_baner not to mention that was sales to stores not to consumers. I'd honestly expect that it was closer to GTA V's launch number.

Jimzeel
Jimzeel

@VastGameMaster @geckobnut Well, then atleast the PC version should be doing great right? I mean, the PC version already has the next gen graphics and  not many PC players change to consoles when a new gen is released. Thing is,  with less then 37K players at peak times on steam, thats not the case. Even CS:GO has more players then that. 


I kinda am leaning to the idea that Ghosts isn;t selling that well at all. That mentioned number of 1Billion  in sales is in terms of sales to the retailers; something that does not say a lot when retailers get stuck with lots of unsold copies.

M3o5nster
M3o5nster

@Ortadragoon @M3o5nster I'd love to see another Vietnam game, from DICE, but from the ground up. BFBC2 physics with PS4 optimized graphics and I'm in it.

codac
codac

@Jasbro @codac @darth_baner Tony Hawk, WoW and Everquest have it beat, and CoD didn't hit it's stride nearly as fast as any of the titles I listed, heck it wasn't in the MW(debatably WoW) when it became a blockbuster franchise

If you start from CoD 4, that's only been 6 years. Think about that. How many CoD clones and reiterations of the XP system has this generation gone through in just 6 years.......it's a bubble ol'right, and if Battlefield and CoD don't do something about it, someones going to burst it. It might be Respawn, it might even be Avalanche, but it'll happen. Too much money to be gained to ignore it, and I highly doubt Kotick sitting there just twirling his thumbs(looks at Bungie)