Activision pledges 'unique' Call of Duty games for mobile

Publisher says past games for mobile and tablets only "okay"; future titles will focus on bringing "grandiose" experiences to portables.

Future Call of Duty games for mobile devices and tablets will be "unique" experiences, Activision Blizzard senior director of global digital and mobile sales Jon Estanislao has promised.

Speaking at the DMW Games conference in Los Angeles recently, as reported by Shacknews, Estanislao remarked that past games like Call of Duty: Zombies were "okay." Going forward, he said Activision will avoid ports and focus on original games.

"Going forward for us, how do we really take that Call of Duty experience, what is the essence of it? These kinds of grandiose, immerse [sic] experiences--how do we move that to mobile or tablet? From a development perspective, we're investing a lot more in understanding how to marry that together with how customers expect to play on those devices," Estanislao said.

He further explained that upcoming Call of Duty games for mobile will "evolve" the way in which players interact with the brand and will take advantage of the uniqueness of a given device.

Concerning why Activision may have been slower to bring its popular Call of Duty series to mobile, Estanislao said this was a result of the company's size hurting its ability to quickly adapt.

"Sometimes it takes a bit longer for large companies like ourselves because our DNA isn't necessarily that flexible," Estanislao said. "But I think we're at that stage, we have dedicated internal studios to work on it, and folks from outside the industry that we're bringing in."

Activision's office in Leeds, England is believed to be responsible for all Call of Duty mobile games moving forward.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

55 comments
BrickMcIronhard
BrickMcIronhard

"Unique Call of Duty"? I think I opened a paradox wormhole in space-time just by saying that out loud...

thundercave01
thundercave01

declassified was OK.....?  this dude must be from another planet, and yay tablet....... [/sarcasm]

Apastron
Apastron

I am getting so incredibly bored of even hearing about FPS games.  Is it just me?

JLCrogue
JLCrogue

Well, I already need to buy one of those controllers for the Android (i.e. Moga) in order to play Grand Theft Auto 3 on it. After I get one I'll consider buying an FPS game or two on my Nexus 4, but the only problem with the Nexus 4 is that it doesn't have a micro SD slot to expand memory, so I'm limited to the 16 GB it comes with.

Shanks_D_Chop
Shanks_D_Chop

If Activision really want to make a "decent" game for the mobile market they need to think about what works on a mobile platform. Ie, not much. They could do a title based around the AC-130 missions from the Modern Warfare line. So you play all the missions from that perspective. I honestly can't see it being such a payoff though. I'd be interested to know just how many smartphone and tablet users actually bother with games beyond Angry Birds.

93ChevyNut
93ChevyNut

I'll get on board with mobile gaming when I don't have to touch the screen to play.

93ChevyNut
93ChevyNut

"Unique" and "Call of Duty" should not be in the same sentence Eddie.  You should know better...

Navardo95
Navardo95

"These kinds of grandiose, immerse [sic] experiences" INSTANTLY stopped reading after that.

PHOENIXZERO
PHOENIXZERO

Keep milking the series into the ground Activision.

Gamer-Geek
Gamer-Geek

Unique as in not broken? Awesome!

mkdms14
mkdms14

How about updating the current ones that don't work on newer devices.  The ones that have not been updated in years.  Either that or take them down.

MoreThot
MoreThot

The last good Call of Duty game i remember playing was the first Modern Warfare. So for one of their games to do "okay" they should be praising God lol

urtin3
urtin3

Yeah, it would be like Plant vs Zombies only without plants

91210user
91210user

That Actvision spoke person needs to get a life! "unique". Maybe that's what his bosses tell him when he or her feels let down in life when they're surrounded by co-workers of the same nature! He's unique!

DJKrayz_basic
DJKrayz_basic

unique means itll probably cost twice as much as any current portable game and DLC will be half as much as that... 

SteamyPotatoes
SteamyPotatoes

Native controller support or go home, like vice city.

Hurvl
Hurvl

Oh, right, because when I hear the word "unique" I immediately think of Call of Duty.

Gallowhand
Gallowhand

Yep...looks like mobile is going to be a key focus for these publishers now.

Double_Wide
Double_Wide

"unique" and "Call of Duty" in the same sentence....LOL, best joke that I heard all week!

brxricano
brxricano

LOL, so having more people around means you can do LESS things! Pure genius. :|

"Immerse experiences".....Ah. Its all coming together.

MooncalfReviews
MooncalfReviews

Unique in that the will control really, really badly and only have 2 buttons?

Magnum50
Magnum50

All i got to say... if it's Freemium, I ain't buying it or anything. Either sell the game for a proper price or don't. This Freemium crap is ruining a once budding gaming platform.

barrybarryk
barrybarryk

Great, now how about a unique CoD game for consoles and PC

DARKKNIGHTPRABZ
DARKKNIGHTPRABZ

no suprise. 

im begining to despise this franchise more and more. Everything from their adverts and marketing. And everything they now stand for. How many kids waste their times on this shite game, which really depends on stupid finger twitch mechanics. People are sheep to marketing...

 And people who buy the game every year, which has hardly much innovation. 

They have enough money to pour into adverts, to literally convince people to buy a packet of dog shit.

Diablo-B
Diablo-B

@i_like_pie223 Too be fair, even if CoD did come up with something innovative 10 other companies would end up copying them. So it will always seem like they are following the crowd because they are kinda leading it.

2bitSmOkEy
2bitSmOkEy

@MAD_AI Who cares?  If people enjoy playing it then who are you or anyone else to joke about it?

AnimarkIrish
AnimarkIrish

@DARKKNIGHTPRABZ If you dont like it why are you on here commenting about it or even reading about it...whos wasting there time now?

Hurvl
Hurvl

@Diablo-B Call of Duty has been branded by nerds as the "same old, same old" for so many years, that no matter what it does, it can't get rid of that. It's better off just giving the fans what they want, which it seems very successful in doing since it breaks its own sales records each year.

MAD_AI
MAD_AI

@2bitSmOkEy @MAD_AI 

So I'm no longer allowed to post jokes on GameSpot now?

Fine I'll start wearing my serious hat from now on.

CriticalCritic
CriticalCritic

@2bitSmOkEy Because COD is threat #1 to the PC master race SIEG HEIL! HEIL NEWELL! HEIL NEWELL! HEIL NEWELL!

snova9308
snova9308

@CriticalCritic @Magnum50 

also means you will be bombarded with "buy this gun, and that power up" bullshit ADOY

Hurvl
Hurvl

@JusXice I agree, people should buy it if they think it's fun and not care what other people might think. That should be the only reason, I think, because even if Activision cured cancer and brought world peace I still wouldn't buy their games unless they interested me.

JusXice
JusXice

@DARKKNIGHTPRABZ @CriticalCritic  I going to have to disagree with you. (a slight bit) they advert and market like any other game on the market so I don't see no difference they just have the manpower and the money to do so. They also do charity for war veterans which I think it pretty generous of them. to help on their feet and regain their lifestyle back. Also people buy it because it fun and have this arcade style to it. people love to feel rewarded even if you're doing bad.