Activision launches Wii-specific 'Wee 1st' label

Initial batch of Nintendo-centric games due this holiday, will include Little League World Series 2008, Rapala Fishing Frenzy, and Dancing with the Stars.

Although some independent developers are trying to open a conduit of "core" games to the Wii, most major third-party publishers have been content to embrace the console's casual emphasis. This morning, Midway announced a sequel to its Game Party minigame compilation, and Ubisoft recently announced a posterior-powered, third Rayman Raving Rabbids title.

Electronic Arts has gone several steps further, giving all EA Sports Wii titles a pick-up-and-play option and incorporating Miis into select games such as FIFA 08. The megapublisher also rejiggered its multibillion-dollar Sims franchise for the console in the form of MySims, and has released the minigame compilations EA Playground and the rhythm game Boogie.

Today, EA's archrival Activision announced it, too, will be putting greater emphasis on Wii development. Less than a day after its shareholders overwhelmingly approved a merger with Vivendi Games, the soon-to-be half of Activision Blizzard revealed a new Wii-specific label called Wee 1st.

"The Wii is introducing new audiences to gaming," said Activision Publishing's Dave Oxford. "Clearly, the Wii's accessible controls are changing how the audience plays games and how we look at game design. This initiative is designed to showcase games that take full advantage of the Wii's capabilities."

Unfortunately for those impartial to casual games, Activision appears to be taking the same tack as its competitors. The first wave bearing the Wee 1st label, due in the fourth quarter, includes the less-than-hardcore Little League World Series 2008 and Rapala Fishing Frenzy, as well as the TV tie-in Dancing with the Stars: Get Your Dance On! However, Activision did say more holiday titles "will be announced in the upcoming weeks." That raises the possibility of new games being unveiled at the publisher's media event being held alongside--but not in conjunction with--the E3 Media & Business Summit next week.

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Discussion

75 comments
Mindy
Mindy

haha dancing with the stars?!

huntervaneg
huntervaneg

.............................................................................................................(no words, WTF!!)

grambyte
grambyte

Euhm... right... tnx for the update I guess...

Cube_of_MooN
Cube_of_MooN

Meh... whatever. I like my 360 best anyway.

Falcown
Falcown

mario113 don't worry about the PS3 fans, if they make jokes at us just remind them how horrible their system is doing compared to Wii. and i agree activision doesn't make very good games.

hesel
hesel

Please no more mini-games, I can't take no more on the Wii.

mario113
mario113

Please tell me this is'nt a real game activision face it your games have sucked over the years and now this they have gone from sucky to screw you! seriously ! do'nt make more wii games because those ps3 jerks re just going to throw the jokes like a pitcher

djdna514
djdna514

Great news for those that don't get sick of the dozens of games that have come out that are complete failures because of the little thought that goes into them. And game party 2? really? So let me guess it comes with the free 20 dollars that it will be discounted by the week after its out. DecaSports, Summer Sports, M&M Racing...Seems like I can make a game, and as long as it requires shaking a Wii-mote, it'll be on the shelves tomorrow. So if this new advent means less crap games for the Wii, thumbs up. If it means more crappy games with a brand name backing them, shame on everyone. My game: Tooth Brusher-Shake the wii remote to battle tartar, plaque, and gingivitis! Up to 4 players, and 32 online!!!! What do you think Activision?! Hudson?! ANYONE!!!?

Falcown
Falcown

Wazzap1 stay out of the Wii forums and go back to your failing PS3. I personally find this good and bad, its good because this could give Nintendo more family appeal and if blizzard decides to throw in a few games, *cough* warcraft *cough* it might expand the Wii's Market. but the only thing i find bad so far are the new games mentioned above. and as everyone else has complained about, the new name "wee 1st." I sense sony and microsoft fans writing their jokes as i type this...

TenP
TenP

@jab692, I don't mean to burst your bubble but Okami was on the PS2 two years before it was on Wii. . . About the news, I hope this works out... My Wii's been gaining dust ever since I started to find Mario Kart and SSBB old.

BontraXenderKyl
BontraXenderKyl

@wazzap1. wii is for people who love it and for those whose brain keeps growing up - not for of course :P

wazzap1
wazzap1

[This message was deleted at the request of a moderator or administrator]

Dr_Corndog
Dr_Corndog

Not all casual games are bad (see Guitar Hero, Boom Blox, Raving Rabids, etc.) We might get some good games out of this new label. But I agree, "Wee 1st" is an awful name.

jab692
jab692

I hate when people say the Wii has no good games, when all the same people refuse to play Okami. It's adored by the critics, I loved it, it's hardcore, but people just ignore it and claim that the Wii has no good games. And how about Bully? Is that a family game. And Zelda, and RE4, and Metroid, and Brawl, and No More Heroes. Go ahead and call Galaxy a family game, but no little kid could ever beat it. So don't hate unless you have actually bought and beaten all the good games first. Because if there are any good Wii games you haven't played, you can't say that there aren't enough games. There's enough that I've been busy since the Wii launch, and there's Virtual Console too.

LordAndrew
LordAndrew

That's a terrible name. Activision should be ashamed.

SolidSnake35
SolidSnake35

These games seem to sell well where I work though. We don't even have the decent Wii games on the shelves, such as Paper Mario and Galaxy. Instead we have... Big Beach Sports. Yay. ^_^

-Squirrel-
-Squirrel-

This is good for Wii. No these terrible casual shovelware games they just announced are not, but the emphasis being put on Wii exclusive development could turn into something really great as new titles are announced. Here's to hoping they have something special up their sleeves. Actually kinda interested in the Rapala fishing tho.

MatthewNintendo
MatthewNintendo

okay there were jokes about the name wii when it was announced. But Activision have just taken it to the next level. Actually calling it 'Wee' first, is just utter stupidity.

Josepiphus
Josepiphus

NoooOOOOooooo more crap wii games.

conformist
conformist

Does Activision think that "wee" will care about their crappy games? My Lord I certainly hope not.

Kenji_Masamune
Kenji_Masamune

"We only can depend on nintendo for wii games?" again.. people don't pay attention. Look at the game cube, look at the wii. See a similar pattern? 95% of games are 'family' games because 95% of all games made for nintendo are by nintendo.

cspark809
cspark809

We only can depend on nintendo for wii games?

hatieshorrer
hatieshorrer

When are third party developers going to realize the last party game to become a million saler was Mario Party 8. Nintendo Wii fans like myself are tired of this casual gamer stuff "Show me more pro-games like CONDUIT"!

kevscar2009
kevscar2009

The only reason I like my Wii is I save money since there are only a few games worth buying.

Kenji_Masamune
Kenji_Masamune

"I'm tired of these "family" games" oh man, that was a good laugh. maybe you didn't notice on both the game cube and now the wii that 95% of all their games are 'family' games. If you want shooters you can always try out links crossbow trainer lawlz

Thorpe89
Thorpe89

I do like how the Wii works but I couldn't have it as my only console.

lokokrema94
lokokrema94

Can wii have some good games plz? Man, why don't they make more shooters for the wii? I'm tired of these "family" games

star77241
star77241

Give me a flipping real game for once! These games are great but come on you stupid third parties. I don't care if you copy or plagiarize someone else's good game. At least then you'd be making an effort instead of just being greedy.

ColdfireTrilogy
ColdfireTrilogy

This doesn't necessarily mean they are going to be more lasting titles .... it just means more of these gimmick games are going to be released ... knowing three people who have a wii and all who play many games, i have yet to see over a handful of titles that had any longevity ... most of them are yes "pickup and play" games but after around 10 or so hours the novelty has worn out and unfortunately the games get boring fast .... it stinks but until devs start putting some backbone into their games its going to be continuations of boring party games ....

cube-gage
cube-gage

Wii, please. no COD4? no gta 4? no good fps? no good driving sim? no resident evil 5? NO!!!!!! Wii is a console that posh people buy for their kids. It is no good, apart from mario , zelda, even metroid if you like that. oh and ssbb is good i suppose. But it needs some good online shooters.

xgalacticax
xgalacticax

Well, u cant get games like this on PS3 or 360 so someones gotta play it somewhere right?

ps360fan
ps360fan

4quarters Why don't they just say this system is only for babies........can't we have more than a few adult titles....I don't play anymore, there's very little on the horizon even.... Just buy a 360 or ps3. Problem solved.

4quarters
4quarters

Why don't they just say this system is only for babies........can't we have more than a few adult titles....I don't play anymore, there's very little on the horizon even....

black_ice23
black_ice23

why dont they do what nintendo does make games that apply to both, like mario kart wii my friend she hates video games until her brother let her play mario kart with the wheel and now she plays for hours these guys dont need to dumb down a whole game to include everyone nintendo seems to have caught on why cant they take a page from their playbook

ps360fan
ps360fan

What an absolutely terrible name for a games lineup.

redskinStu
redskinStu

Sounds like a really serious, HARD CORE line-up of games.

dangk
dangk

There's a MATURE HARDCORE Wii market for Action adventure games - ex. Zelda and OKAMI Adventure games - ex. Zack & Wiki and classic point & click games Platform games - ex. Super Paper Mario , Super Mario Galaxy Fighting games - ex. Mortal Combat, Super Smash Bros Brawl Puzzle games - ex. Trauma Center, Mercury Meltdown, Boom Blox All played by people over 20 years and up! The problem at the moment is that some developers target customers in the age of 12 and under. Not good for hardcore Wii gaming I think! The developers should just keep doing classy MATURE games also and we will all be happy buyers ;-) Personally I would like to see more action adventures. But first and foremost it would be nice to see really really FUN games. Games that you play with a smile on your face.

Mr_Tweedy
Mr_Tweedy

My heart breaks. Why, Activision, why?