360 sets Aussie sales record

Microsoft moves 30,000 next-gen consoles down under in first four days on shelves; figures surpass PSP as country's quickest seller.

Last week Australia became the latest country to join the next-gen party when the Xbox 360 made its regional debut on March 23. Like its European and American launches, the Xbox 360 was gobbled up by eager gamers and coasted to a new sales record for the fastest-selling console in the country.

According to reports from Australia, the Xbox 360 sold 30,000 units in its first four days on the market. That number beats the previous record held by Sony's PSP, which tallied 27,000 units out the door for its launch.

The 360 is being sold in two SKUs down under, with the Core package selling for $500 AUD ($353) and the Premium package selling for $649 AUD ($459). In the US, the systems sell for $299 and $399, respectively.

Though the late launch meant that Aussies wouldn't get into the next generation as soon as Americans, the extra time did give them plenty of launch titles to choose from. In fact, the Australian launch lineup looks an awful lot like what was originally supposed to be the US launch lineup, with Ghost Recon Advanced Warfighter, Dead or Alive 4, and The Elder Scrolls IV: Oblivion all available on day one.

The retail hiccups found in North America seem to be cured in Australia. No widespread shortages on the scale of America's have been reported, and shop owners are pleased with the results.

"We had some fairly high expectations, and it exceeded our expectations. We're more than happy," Paul English of retailer Harvey Norman told Australian IT.

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108 comments
zerattakis
zerattakis

Here, Here GameonDerek. The 360 lauch was great, we did way better than the PSP launch, it almost was up there with the Halo 2 launch which was a blast. And BTW, I sell way more DS's than PSP's anyway, especially over this last christmas. PSP sales were 'owned' by the DS. [I think someone else may have said something earlier with the same spin.] And I would playing by 'box if my partner was hogging the plasma :P

blink182boy00
blink182boy00

who cares who sold more than who, get to playin your xboxs and stop writing stuff in here

GameonDerek
GameonDerek

Thank you zerattakis, megaunit just can't get anything through his thick skull (among many of the other people that don't understand simple math). Even if these people don't think 30,000 is a lot, how can they not understand that it BROKE THE SALES RECORD. This means that IT OUTSOLD ALL OTHER LAUNCHES. Some people need to fire up some more braincells.

zerattakis
zerattakis

megaunit Hmmmm again 20 million+ people vs 30,000. Again 100,000 would seem a better number. Well then again there is another hurricane hitting the down under area so i guess that will affect the sales. O well.... For your information a> they are cyclones not hurricanes and b> a cyclone hitting one town on the north Queensland coast doesn't really affect our sales, especially since it was Innisfail, which is a regional town. And to all those ignorant Americans and other nationalities, like it has been said over and over in this topic, 30,000-ish consoles versus the per capita of Australia is huge. Not to mention there are only around 10 major 'markets' in Australia [being the capital cities.]

vamroc
vamroc

You do not know the full power of the dark side. Release the hate for Sony let it flow through your veins. Buy a 360 and embrace the power you can not hope to fight it alone.

s0l0123
s0l0123

Not suprised, since this country is full of casuals -.-

s0l0123
s0l0123

[This message was deleted at the request of the original poster]

ewjim
ewjim

I think many people will forget about xbox 360 after PS3 and Revolution come to market! 8)

SavoyPrime
SavoyPrime

Well, at least they had a far better launch line-up than North America had.

Devilshelper666
Devilshelper666

Color me unimpressed. Austraila isn't a big market for video games. Where else would 30,000 be a record over a period of 4 days. Microsoft also has the comfort zone of no other systems that the Playstation 2 enjoyed. The PS3 and the Revolution, arguably the more highly anticipated systems are seeming set to come out in the fall, that will be the true test. Also, Bungie denied the existence of a Halo 3 but instead a game called Forerunner is currently in production.

ghsacidman
ghsacidman

I love my 360!!! Oblivion is one of the greatest games ever made.

boxcarracer565
boxcarracer565

eh. I dont really care. I'll wait till halo 3. The only good games out now are g.r.a.w, perfect dark, and call of duty 2. all the others blow

boyinabox
boyinabox

And the best thing is that Australia is in a great position to recieve all those unwanted X-box's from Japan! Just make sure you don't all start beating us on X-box live.

chex81
chex81

a. sure you can compare sales of handhelds and consoles, if anything handhelds are usually cheaper...there for selling more in the process. b. dumber isn't a word, so you should look at who is truely "dumb"

Kud-Dukan
Kud-Dukan

Hey eiru, if those numbers are pathetic, then why did it break sales records? Man, some people are just so stupid sometimes...

eiru
eiru

Sheesh i am posting this twice=..=" I love the microsoft console btw but i hate the controller, my hand gets pain when i play halo on the xbox for more den 2 hrs.. ....

eiru
eiru

I m actually suprised how dumb people are when they compare the sales of consoles to handhelds =...=" Nothing gets dumber!!

eiru
eiru

Heh, only 30000 such pathetic numbers....

naruto82us
naruto82us

wow !! this is great sold record are great!!

danmp18
danmp18

Good to see that there were enough consoles to go around down under.

diangelogrey
diangelogrey

You wouldnt even know the 360 was out here. I was at the shops today and I saw a few places selling it but thats it. Microsoft obviously didnt bother to do much advertising. Oh well there loss.. Then again its so damn expensive. And why do we have to pay $60 more USD for it? I think ill wait and see if Sony and Nintendo do the same thing before i fork over any cash to any company. Australia needs better PR from these companies, they dont advertise any of this stuff. I think the biggest thing that will stop people buying the new consoles in Australia is the price.

Wolverine1982
Wolverine1982

Now we have more people slamming microsoft now all because some good news comes out Sony fans can say its not a good story not very impressive but it's broken all the records set by other consoles, it would be just the same if sony broke the record in japan doesnt matter where in the world it is it's holding the record right now if sony got a similar record i wouldn't go putting their system down i'd be happy it means the other systems will have to step it up a bit.

too_cool_craig
too_cool_craig

What!!! @ solidte, PS2 barely beat xbox and it had a year advantage, all my friends in 02 had ps2 now 90% of them have a xbox and they either sold their ps2 or it is collecting some dust, trust me australi a is the second largest xbox market per capita , at my school there are 1200 students and 90% of them i hear talking about xbox and xbox 360 (well the ones i hear) sony with at least a year delay and costing close to 1000 it will not be able to catch 360 xbox had 9 of the top 10 software sale positions during week ending 26th now you cant say that is dominantsl

mikekare79
mikekare79

I love my 360! This thing rocks!!!

townsenda1
townsenda1

Congrats Xbox 360. We will see what happens when the PS3 and Revolution come out.

cecil_blues
cecil_blues

Well if your think that's great wait and see when the PS3 comes out hten we'll be talkin about record breaking sales.

KiLLer_ba
KiLLer_ba

about time aussies get the 360

pretzelmeister
pretzelmeister

those darn xboxers,,,,,, me being an aussie, im very disappointed at how many 360's they have sold, it should be ALOT less, ps3's will be much better

Nintendo_Man
Nintendo_Man moderator

The Revolution and PS3 both should beat it as consoles sales continue to surge here further by next year.

Dax207983
Dax207983

Uh, who cares which console sells more units? Is that all you have to look forward to in life, the system you bought outselling the system you chose not to buy (or in this case, couldn't buy since it wasn't available yet?)

solidte
solidte

im not baging the 360 but overall the PS3 will sell more in australia then the 360 the PS2 did better than the Xbox....MS may catch up since they had a nice plan set up but im still saying the 360 will not do as great as the PS3

GoddBless
GoddBless

Quote: reaver11 "30,000 isn't a lot at all. I'm not impressed. Though the 360 deserves some good news since its been swamped with complaints lately. Oh well. They can revel in their triumph until November. Then the action will really begin to heat up." If 30,000 isn't a lot how come no one else has beat that number. SONY had the record with 27,000. So why put down Microsoft?

ScrawlKnight
ScrawlKnight

heh I'm an Aussie and i'd never even consider buying an xbox, go figure :P

RodBond
RodBond

Sweet... Good to hear MS is fixing the problem:-) I always thought they had it in them:-) GO MS... And please bring us Halo 3 Bungie

too_cool_craig
too_cool_craig

Hey, finally a sane person 30,000 is the same as over 400k in USA i dont understand how people like magaunit can be complete retards to think it wasnt that impressive, 360 has already won here in aus in 02 when i had my xbox the whole school like ps2 and said xbox was **** now i never hear anyone mention ps2 for well over a year all the buzz is 360 and yes Australia is quite a big market 360 will sell close to 1mil units in its lifetime here, thats a massive number

Nintendo_Man
Nintendo_Man moderator

Those who think the figure should be higher should look at the fact the consoles costs US$60 more than in America and the games are so expensive and see a reason why. We may only have 20 million people yet we are one of the richest countries in the world, how many other countries with a similar population can boast that? If the consoles and games were cheaper here then people would buy them and we aren't as hard-core about games as the US, also consider the fact we have an unemployment rate a bit over 5% and you will see people are busy with other things.

NinjaRK
NinjaRK

talonkard044, It'll take longer than this coming november for this 'war' to be decided. It'll take years before it's all played out. Anyway, I would hope that PS3 would sell out. If Xbox 360's netted over $1000 on Ebay, imagine what a PS3 would net to all the Sony fanatics out there? I really don't want a PS3 if it's over $500, but if it's likely that there'll be a shortage, and I can triple or quadruple my investment (heck, even double; I'd virtually get a PS3 free sans the shortage ), I'm all about it. And 30,000 is a big deal. US = 295.734 Million / AUS = 20.090 Million = 14.72; x 30,000 = The equavilent of 441,613 units sold in the first 4 days in the U.S. That's pretty solid.

talonkard044
talonkard044

I also want to throw my 2 cents in for everybody who is moaning and groaning about the PS3 fanboys...Do YOURSELVES a favor and zip it. Seriously. All you 360 fanboys ever do is complain about the $$$ of PS3, but look at it this way: If you have a Premium 360 system, that set you back $400 +. You A) sordof have backwards compatability - M$ made it soooooooo easy for you to use games that came out in the last year or so on your 360 - case in point: Battlefront 2 - B) If you wish to watch a SINGLE MOVIE in HD on that lame system, it is going to cost you a MINIMUM of $100...Besides those points, all of the games that are out for the 360 are meh in my opinion...Sure there are a few big hits, but better games have been released recently for PS2 - Onimusha 4, MGS3: Subsistence (currently almost as many people that play Socom online are getting into the online mode of this game ;) ) Kingdom Hearts 2...Plus a bunch of HIGH rated games just hit the $20 price point. On top of that, Sony OWNS 60% market share and for Microsoft to come even close to Sony, they will have to sell roughly 15,000,000 or so 360's to come close to 35% - 45% of the gaming market....Which will NEVER happen....I don't care how many 360's M$ produces...It will never be enough to even come close to Sony by the time PS3 launches. It should go as no surprise either that I think PS3 will SELL OUT when it's launched, even with a higher volume and price. It's not wishful thinking either - it WILL happen. Sony's fans are loyal...Why not? It's going to be a better system, and more games based on already stellar franchises are making a big move to PS3 *cough* MGS4, GT: Vision, just to name a few *cough* Basically, party as much as you want and trash PS3 now...come November, all that will end. Or, will it be, E3? :D

FuguNabe
FuguNabe

Competition is good. While it didn't do so well where I am here in Japan I'm kinda glad it did well elsewhere. This ensures that both Nintendo and Sony will have to work hard to catch up. If each company push themselves hard in their effort ot deliver good gaimg experience the us consumers win in the end... I just spoke to an Aussie friend that's saying that there's still a certain anticipation for what Sony and Nintendo has to show for buyers to make absolute decisions there. Especially those that can't afford to be hardcore gamers purchasing all three system. Still good to see MS having a successful launch down-under.

soulcalibur7
soulcalibur7

GameonDerek was right, it's hard for Australia to sell 100k units when we're only 20 million people total. Unfortunately, I'm studying in the States so I got my 360 3 months late and lacking any truly quality games, I mean, COD2 is alright, but online was crap. At least I finally got GRAW and Oblivion, and compared to Morrowind, this game is actually fun. Too bad I just started Windwaker on GC and that's a lot of fun too.

megaunit
megaunit

Hmmmm again 20 million+ people vs 30,000. Again 100,000 would seem a better number. Well then again there is another hurricane hitting the down under area so i guess that will affect the sales. O well....

tullyano7
tullyano7

every system sets a new selling record here, first it was gamecube then DS then PSP and now 360. Its due to the fact that more and more people play games (with respect to hard-core buy the system on the first day gamers) and launches are getting bigger and bigger and more and more games as we are treated with some respect finally.

daqua_99
daqua_99

Yeh, starting in Japan was a better choice than Australia ...

i_love_my_ds
i_love_my_ds

i want a 360 but i dont want to spend any money getting one.......