10 Million PS4 Sales -- What It Means for Sony

PlayStation boss says decisions about further investment in technology and services are now "easier."

PlayStation boss Jim Ryan on stage at Gamescom this week

The PlayStation 4's initial success--a staggering 10 million units sold in nine months--puts Sony's game division in a good place for the future, European executive Jim Ryan explains in a new interview. At the same time, however, Ryan makes it clear that this console generation is far from over, and initial success is not necessarily a guarantee of prosperity down the road.

"Having momentum and having that initial success--and it is just initial, there's a long way to go yet--it puts us in good heart for the future," Ryan told GamesIndustry International in an interview from Gamescom.

Ryan also says in the interview that Sony's future-facing technology and services like PlayStation Now, Project Morpheus, and PlayStation TV all "require investment." But as a result of the PS4 selling so quickly right out of the gate, Ryan said decisions about investing in these areas are now easier to make.

"It's much easier to make decisions like that from a position of relative success, relative strength, rather than a world where PlayStation 4 was struggling, where our momentum wasn't great," Ryan said. "The money man would be thinking, 'hmmm, do we really want to put more into this?' Those conversations, which are very important for us and very important for the shape of the whole industry, they become easier. That can only be a good thing."

The PS4's initial success is quite different than the last generation, when the PlayStation 3--due in part to a high price tag--was slow to take off. Sony learned from these lessons, and the PS4 is better off as a result. Ryan says, "Yeah, we made so many mistakes last time round that I won't list them now. But we did list them, and we vowed to rectify them. By and large, I think we've done that."

NPD data released yesterday showed that the PS4 yet again was the best-selling console in the United States, outperforming the Xbox One.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com
See more coverage of Gamescom 2014

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

631 comments
Garm31
Garm31

I still don't own one. My high spec PC that has around 95% of all games coming to the platform, won't let me.

northArrow
northArrow

It's pretty easy to dominate the market when your competition has been as pathetic as the PS4's has been. 


I just hope they don't sit on their hands and do nothing with this sales lead and customer good will. Now is the time to continue their momentum. More games from all genres are needed and with that I think Sony's going to have a fantastic generation

kheromondius
kheromondius

Sony:  Plz invest some of it into games, marketing, AND a price cut for the Vita.  It's a cool product that hasn't taken off as much as it could.

Gencic
Gencic

Now give us content. Simple.

Shewgenja
Shewgenja

PS4 outsold XBox 360 and XBone combined in the US.  There is a very clear shift in brand power in XBoxes biggest market from the 7th generation.

surferosh
surferosh

what it means is that Sony shouldn't just sit on this achievement and keep pushing towards improving their console.. and like MS did recently, perhaps Sony should allow for media playback of an external drive - either USB based, DLNA based, or BOTH !

bunchanumbers
bunchanumbers

I'm more concerned that they will take this as a blessing to waste their newfound profits on some terrible hardware decision. Like the Morpheus VR headset. If they sink Playstation profits into that then they will have wasted everything the PS4 has done for them this generation. And have nothing to show for it. 

sladakrobot
sladakrobot

Its refreshing that a company release the actaull salesnumber...unlike Microsoft.

While it bugs me really that MS didnt released actual salesnumbers for a while i would like to notice that it is indeed refreshing that Sony is releasing actaul numbers for a change because they published only shipped numbers the last 7-8 years.

J_Dangerously
J_Dangerously

Throw some mud in the console war's eye.  Buy a Wii U.  I did.

You don't realize how awesome the U's gamepad is until you realize you can keep racing in Mario Kart while you're taking a dump in the bathroom.

gunnmetal
gunnmetal

10 million people come on gamespot and flames xbox articles. buy the console in 2013 and get the games in 2015! greatness awaits. come 2015 and everything is pushed to 2016. still just hardware no games. fun stuff all that for 99$ cheaper

gunnmetal
gunnmetal

10000 units sold and no crash bandicoot. 

porterhoarder
porterhoarder

MS is doing fine, Sony is doing fine. We need both companies to exist. Without healthy competition the gamers suffer. Sony wont go under. At least not the Playstation division. Thats their only market sector that anyone pays attention to. MS is more likely to sell off its xbox division but that won't happen either. 5 mil is great. I bet it'll be even by 2020. Fanboys gotta stop sucking their respective companies d icks. Sony lacks in content and updates and is just as driven to alienate other brands to put theirs forward. MS want to s hit on you and have to pay for them to do it while the NSA jerks it in the corner. Both aren't exactly using their momentum wisely. We should celebrate 15 million in sales as a safety net for the "dying console market" but remember that if neither company steps up we'll all be playing on steam machines. These comments are pointless. You bought the "winning" console: Act like Sony includes a ball tickler with the ps4. You bought the "losing" console: act like a s hit head on every forum and news site. No one's won or lost until sony/Microsoft treat us like people or were forced to play on overpriced hardware.

Dark_Rage
Dark_Rage

@Garm31 Well to each their own man, i'm also a PC gamer, but i recently bought PS4 to play the games i'm missing out on. Plus i use my PC to play FPShooters and Multiplayer games and platformers. PS4 i will use to play exclusives and Third Person Shooters.

Sw33tEscape
Sw33tEscape

@northArrow More like it's easy to dominate the market when your marketing strategy is to make your decision based on your competitor's risks. Microsoft took all of the risks and Sony just capitalized on it like the cowards they are. They're like the guy who speeds through a maze and claims to have a gift, when the truth is they just watched the guy before them go through the maze first.

DiamondDM13
DiamondDM13

@kheromondius The price on the Vita is fine, they need to cut the price on the memory cards an bring out more games for it.

RevLux
RevLux

@kheromondius  The main thing the VIta needs, imo, is reasonably priced memory cards.  I nearly had to take out a loan to afford the 64gb card. Still, the VIta has a ton of great games and if you have PS+ you will get enough "free" games to easily fill up all but the biggest memory cards within the first year.

sadghost7
sadghost7

@Gencic Content ? Like what ! 

PS4 reached 10 Million in less then a year!! that's record breaking, so are you saying they got there with no content? You think people bought those system because they noticed it had no content? 

I think what you really mean to say and should say is that there's not a lot a games out now that "YOU" are interested in , and that''s OK.


Just for kicks and giggles here's a list of content most of it you don't have to be interested in , but can not say "Now give us content. Simple." as if there nothing out there

http://www.gameinformer.com/b/news/archive/2014/07/09/2014-video-game-release-schedule.aspx

sakaixx
sakaixx

@surferosh atleast they are making good progress on other stuff. but yeah sony, I want to play my music when playing driveclub.

sadghost7
sadghost7

@bunchanumbers 10 million PS4s sold should not bee seen as the reason they why have invested in VR!

They started working on VR way before they reached the 10 million PS4 mark.

The reason for this has nothing to do with where they are now ... but rather because they always had that technology and when Oculus Rift started picking up real steam, SONY said hey we have that tech also!

Shewgenja
Shewgenja

@bunchanumbers The audacity to say such a thing..  Last generation, Nintendo made a gamble on a waggle controller and won the generation with it.  Now that VR is actually in a working and mature state, you say a videogame company shouldn't be innovating or looking forward?  Please.

bunchanumbers
bunchanumbers

@sladakrobot They will only announce those kind of numbers when they're good. Sony used shipped numbers most of the ps3 era because it wasn't the same as units sold. Its why they still fold vita numbers in with other devices. Anything to improve the perception. 

Coco_pierrot
Coco_pierrot

@J_Dangerously  I love the Wii U game pad too ... but when it is only good for "portable" play while not in front of the tv etc well it has a lot of untapped potential. I had a Wii U for a bref while. Saddly for me there was only MK8 that was still interesting.


Their game run so smooth and they are beautiful to look at but ... it feels empty at the same time unlike the 3ds.

I just hope they can manage the huge 180degree they did with the 3ds. If so it could be a huge success but I don't think that will happen.

eridian00
eridian00

@gunnmetal From what I see, only summer is low on games. Come next month they are getting tons of new ones. One's I personally am interested in are destiny DA:I, and farcry 4. There are a bunch more as well. All coming in from now, through to the end of this year. So all your "has no games" arguments fall pretty short.

mjonk2pc
mjonk2pc

Ur cool. Bet ur mom is proud

memenotu
memenotu

@porterhoarder Actually no we don't need both companies to exist as there is Nintendo...then toss in Steam trying to break into mobile with heavy speculation that both Amazon and Google are looking at ways to get into the market.

MSFT is hurting the Xbox far more than helping. They are suffering from a severe case of tunnel vision with their idea of what the future will be. The Xbox needs to be sold off to a company focused on games, not apps and entertainment.

trotz75
trotz75

It was only even last generation because ms had a 1 year head start. The ps2 beat the xbox and the ps4 will beat the xbone, simples

memenotu
memenotu

@Sw33tEscape @northArrow You are right, Microsoft took all the risks...the risk of thinking if they made an entertainment center that also played games, it would sell. The risk of using ESRAM instead of GDDR for graphics memory even though it wasn't designed specifically for it. The risk of targeting non-gamers hoping they want a voice controlled tablet app player that can also act as a cable box even though they are already paying a monthly fee for one.


Brilliant risks.

northArrow
northArrow

@Sw33tEscape Microsoft didn't take any risks, all of their policies were designed to protect themselves, publishers and their third party advertising partners. There was no benefit to consumers in their original policies, they took us for granted and figured we would all be stupid enough to just blindly buy anything on the market. 


Sony took advantage of Microsoft's stupidity and arrogance, that's not cowardly, that's just good business.

scottw84
scottw84

@Sw33tEscape @northArrow "Microsoft took all the risks" the only risks Microsoft took was trying to turn second hand games into a new source of revenue for Microsoft and the game developers, they took no risks other than that apart from a higher price, inferior console spec wise and a rehashed halo series. That said, both the consoles have been selling well and developers will likely show more interest in creating games for them now, no developer was going to blindly start hammering out title after title when it wasn't clear yet how many consoles had actually sold.

sadghost7
sadghost7

@Sw33tEscape "Microsoft took all of the risks and Sony just capitalized on it like the cowards they are." "the truth is they just watched the guy before them go through the maze first."

Do you ever watch a game walk through,or a game review? 

Why?... Why don't you be brave with your money and not watch someone play it first and just put down $60 on it blind.


And just so that everyone reading your post is clear... you are saying that if you planned on singing a love ballot at a talent show spending all kinds of money on singing and a coach and music school ect.... 

and the guy who went before you got booed almost unanimously for singing a love ballot because the crowd wanted to hear more upbeat music...you mean to tell us that you would stick to your original plan to sing that love ballot because your'e just that kind of a guy !?

Then do your'e self a favor, stay away from capitalism,investing billions and business.


people hated what MS was doing at E3 2013, I have a feeling that a lot of those people where XB360 users. who planned all a long to get the next XBOX.

MS did that to them selves.

Or you can say the only reason XB360 got so popular is not because it was the best system out there , but that SONY took about "A YEAR" to come out with the PS3 and when it did, it was at a $600 price tag! (But that would be silly to get into)

XB 360 Did great last gen...good for them! but....

SONY took the risk to include Blu ray which makes us have to use less disc for bigger games Now XBO has a Blu ray.

SONY took the risk , had the more powerful processor at a cost of being hard to program for.

SONY took the risk to include backward compatibility on the PS3 ect....


Every company takes risk , but.... the catch is ...sometimes it doesn't pay off  *PS3*. And sometimes it does *PS4.*

Sw33tEscape
Sw33tEscape

@sadghost7 "You think people bought those system because they noticed it had no content?"


No, they bought the system thinking Sony was the greatest and then realized that greatness really does await them...in 2015...hopefully.

Gencic
Gencic

@sadghost7  In hindsight I should have written more. What I meant to say is simple: Dear Sony, now that you've reached this milestone is sales, from now on please don't concentrate on sale numbers and statistics. Concentrate on supporting devs and giving your valuable customers the best experience you can.

savvylassgamer
savvylassgamer

@sadghost7 

>You think people bought those system because they noticed it had no content

Well they bought the systems to prove a point, something like "huuuuuur I like used games duuuuuuur"

Coco_pierrot
Coco_pierrot

@sakaixx @surferosh  I remember that it was something possible with 360, you just posed the game with the Xbox logo and go into your music playback so your music overwrite the music of the game so you could listen to some death metal while playing Unreal Tournament 3. Good times.

porterhoarder
porterhoarder

Agreed. Xbox would be better served by a company that wasn't so focused on installing a brand base in every home in the world. Too much emphasis on apps and integrating your windows devices. However I must say that Nintendo doesn't really hold a candle to sony/ms. If it were just sony and Nintendo sony would s hit all over its gamers. The wii u can't offer things like high rez/fps, share play, Blu ray, video steaming (uploaded) etc. etc. Theres no reason to offer things the wii u couldnt possibly offer. If they dont HAVE to give it to you they wont. That's why it's always xbox one/ ps4. Wii u is always an after-thought. That's not what I call competition. That's like saying O'Douls competes with budweiser/miller They do... but not really. Bud will still keep making sh itty beer and you'll keep drinking it and if miller goes out of business you'll keep drinking sh itty bud and you won't switch to O'Douls. They aren't offering you the same thing so why would you even consider it. The next wii might offer something better. Who's to say?

porterhoarder
porterhoarder

I agree. I wouldn't doubt Microsoft selling off its Xbox division after this gen. Although next gen will be cloud gaming foooor suuuure. Say goodbye to consoles.

sadghost7
sadghost7

@savvylassgamer "Well they bought the systems to prove a point," 

Oh...ok. My bad, I was unaware that people spent $400 plus with tax for the system and another $60 plus for a game(s) with tax and another $50 for PS+plus. And this happened 10 Million times, just so they could prove a point. 

I like how you think !

memenotu
memenotu

@porterhoarder All the thins you listed about Nintendo not being able to supply are non-game related crap ideas that got MSFT into the mess they are in right now.

Nintendo has always and still are fully capable of making GREAT GAMES. They dropped the ball in not making deals with 3rd parties this time around believing that they will come, just because.

No amount of share play, blu ray, streaming or apps can make a game console great.

RevLux
RevLux

@sadghost7  Please don't encourage him. We can't even be sure that he picks up on sarcasm.

savvylassgamer
savvylassgamer

@sadghost7 

>and another $60 plus for a game(s)

What games...

And that's exactly what they did. Got all big headed, thought they'd make a difference because THEY'LL HAVE USED GAMES IF THEY CHOOSE TO HAVE USED GAMES!!!!! Next generation when it's all digital it won't matter anyway. It would be nice to have like major support this generation for our industry though. People NEED that extra five dollars off even though the industry sees zilch of it I guess.. I'm like heavy with no used game sales, think Sony should have stood tall instead of lying to their costumers and changing it at the last second. Would do GREAT for the industry.

porterhoarder
porterhoarder

Wii u doesn't even register. Third party deal? They couldn't strike a deal if they wanted to. Even huge multi plat devs want nothing to do with the wii u. It's too much of a hassle creating triple A games for a s hit console that can't perform better than a ps2. The wii u is for casual gamers. Like my mother for instance. Doesn't give a flying f*** about games but she'll wii bowl on the fly. Lol any one who owns a wii u isn't a real gamer. Unless they own the other consoles too. The poor man's console. No offense or anything.

memenotu
memenotu

@savvylassgamer @sadghost7 Are you Xboners still running with the "PS4 has no games" ploy? That one (pun intended) hasn't been valid for 5 months now...the PS4 has as many games as the One and they announce over a dozen more than MS did at E3 with MS announcing MORE Independents than Sony did.

Gamers have spoken, the One is a loser this gen and is even in danger of being 3rd this gen because the WiiU has games coming out for it that is ACTUALLY going to make the system sell.

virtuasega
virtuasega

Hate to break it to you guys but we're never going to have an all digital game console, people like physical media WAY to much. You notice that cd's are still around, dvd, blu ray, etc. It might lean more towards digital, but you'll still have physical media as well and thank god for that cause an all digital future is the worst thing you could hope for.

sadghost7
sadghost7

@savvylassgamer Here's the thing.I see the point that you are trying to make..but the problem with what you just posted is that it has nothing to do with this article and has nothing to do with the success SONY is having right now!

SONY is succeeding in spite of what you see as a problem!


1.I don't mind a distribution only format, but we are not promised to see tomorrow! so right now Multi platform games are selling more on PS4 !

2.You keep saying "what games" as if there are no games out there...you do realize that if you had to translate "no games" into numerical values then you are saying that SONY has (ZERO games) not even 1!

You may not like what's out there in terms of games,that's cool! but out of 7 billion people on the planet, 10 million found games that they wanna play on PS4 and as of last MS posting 4.5 million people found games that they wanted to play on XBO.


Your other complaint about used games "I understand". But beef about used games doesn't and wont make the PS4 a failure if this gap still exist between those two company's.It just means that company's often say one thing and do the other MS also!

memenotu
memenotu

@porterhoarder you are a half-wit.


The Wii sold more units than both the 360 and the PS3, the ball was in Nintendo's court and they dropped it. They made the Wii U and released it with no 3rd part support and they even admitted that they didn't try. As for your ending comments, that just proves you are an inbred redneck.