Not a game for western audiences.
The graphics are beautiful, the environments are stunning, but the characters models are so asian-esque that it's really hard to take the art design seriously.
The combat itself is not at all interesting. Almost every single encounter boils down to the same sequence of hotkeys over and over again.
As for PvP, it's an unmitigated disaster. The addition of 'flying' to the game makes it difficult to impossible to balance and certain classes suffer painfully for obvious reasons.
This game fails in a very similar way to Age of Conan. It looks good, but plays terrible.