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By Ben Janca on December 7, 2018 at 8:33AM PST
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I think Anna did an amazing job, as always.
Hahahahaha! Awesome video guys. CLOWNS!? I lol’d for real. Made me wanna buy a switch with Diablo so that’s just what I did. Man, can’t wait ‘til it arrives. Think while I’m waiting I’ll rewatch this amusing video. Lol, bathroom lines... too funny!
What I really want now is the Diablo 2 Remaster.
@J_P-: Blizzard : “U wnt mobile gaem?”
This may not be a comment you need; but one you deserve. So, let's break the echo-chamber. Your Goal: Market Diablo III - an M-rated title - on the family-friendly Nintendo Switch. Your Result: I left feeling dissatisfied from a tone-deaf attempt at marketing.
Was I supposed to laugh? Was I supposed to see less than 1 accumulative minutes of Diablo III gameplay? Was this a demonstration that the Switch is portable? Why do we care we went on tour with an "Anna Prosser"? Was the comedy aimed at young children for what is an M-rated title? There are fundamental marketing questions that were not answered in this video. Time, money, effort went into this. You have only generated a small buzz, and I leave feeling my time could've been better spent elsewhere. Which is a shame: you put in hard work and I completely understand you love the game and want to show it. I get that. These things can sometimes be a labor of love. But it's difficult when you know you can market better than that.
Did your budget effectively convey the advertisement outreach you wanted to achieve?
With that out of the way, I love Diablo III, and I love the switch. Show us you care too. Show us you love Diablo and the Switch and the benefits undocking the tablet gives you. Show us more gameplay, show us that no experience was compromised moving Diablo to the Switch platform. Rule 1 of marketing: know thy audience. Show us the host playing at the airport, at a dorm room, at a party with friends, or kicking back after an 8+ hour grind at work, and that you'd love nothing more than to sink into a session of Diablo III. Give us a reason to purchase the game and talk about it. Generate advocacy. As an M-rated audience, I'd rather not see someone wait in line (for the bathroom), see a meeting room about glue (of all things)... and clowns (good-grief!) This narrative (unbearable situations made bearable with Diablo III) wasn't necessarily bad, but it was far from ideal for an M-rated audience.
Anyways, I see this all too often in this industry: Kitschy shorts using the 'gamer's are awkward, and funny things happen' approach. I'm older now, and it comes off as awkward. Gamer's aren't children anymore, their median age is 31. They have wallets. Let's make something a bit more age appropriate, and maybe, just maybe you'll see your engagement rates rise. Never assume you can create a video that puts your marketing keywords together and generate buzz.
Ok. Got any new games to play?
Still waiting for an offline mode on the PC version, I saw the game for like $23 at the store but the lack of offline still turns me off from buying it.
Had to play Diablo 3 to endure this video
That was weird. And not good-weird.
@proceeder: Last I knew she worked for Twitch in some capacity, and I've seen her do a lot of MC/Presenter type stuff before. Mostly, I just know her from WotC's Dice, Camera, Action series.
But, why would they assume people would recognize her or know about her? The video seems to deliberately focus on her.
@proceeder: I mean, I knew who she was. But I don’t think it’s real important if people recognize the girl in the ad or not, she’s there to show off the game.
@Mogan: I understand. That is usually the case.
But, if every shot includes the actress, and, she is doing a poor job acting, then, you'd start to wonder what merit her presence has to promote the game.
Most ads that do not use famous celebrities change the actress/actor from one shot to another or don't have them say much.
@proceeder: You might be overthinking this, dude.
@Mogan: I guess.
"Over-thinking, over-analyzing separates the body from the mind.
Withering my intuition, leaving opportunities behind."
Sorry, this video is dumb.
@gjozefi: Are you really sorry though?
@Mogan: Probably not, since Blizzard isn't.