Really wish they would just get back to making good games like KOTOR 3 and Battlefront 3.
Most of that is a reprint of a quote on a Joystiq article that was pulled. That's why the first link in the Forbes article goes nowhere on Joystiq. The second link from the Forbes article only mentioned free-trial and free-access periods (like every MMO including WoW has through things like recruit-a-friend and play free to level 15, two "F2P" models that were recently implemented in SWTOR), and explicitly states that they aren't leaving the subscription model.
"I don't think subscriptions ever go away, but when you have an IP as broad as Star Wars, we're definitely going to look at opportunities to grow that business and look at different ways of bringing customers in and serving them." - Frank Gibeau
So I ask again, where is you source? Forbes says Joystiq says Lusinchi says is the epitome of he said, she said. This is especially damning in light of the fact that the original article was retracted by the publisher. I haven't heard a peep about F2P. Free-trials, free-months for recruiting a friend, and free month promotions are common in every MMO and don't qualify as "F2P" as you still require a subscription to play long-term. SWTOR is no different, and its not going F2P, not in the forseeable future at least.
Here's the real question: people have been pushing that article that no longer exists for a month and a half now to prove that SWTOR is going F2P. Why haven't we heard anything since then? Not a peep. No PTS developments, no press releases, nothing. When games go F2P they usually announce it five or six months in advance. Example. If its going F2P we should have confirmations. Instead we have the same anti-SWTOR people citing an old article that doesn't exist anymore.