@Austacker: Best case would be cosmetic DLC packs on top of free DLC content and no transaction. Or paid DLC for some side quests but not for progression plus free cosmetics.
@Ant_17: We don't really look at what other people are doing. We kind of have blinders on. We've had these, sort of, stretch goals for quite some time which includes lawsuits against those who try to steal our thunder. While, yes, competition is great to keep people on their toes, we don't necessarily look at what others are doing unless they need to be sued.
XDeathClawX's comments