@justbefahad: Well you are right about that much. This article did piss me off. No, softballing does not require guts. That is the precise reason it is called softballing. Let's just leave it as it is. It is clear that we will not agree.
@i5204: Not a shareholder I would imagine. But, he certainly is a stake holder. His living does rely on keeping positive relations with these pubs to get the perks that enable them to bring out articles pertaining to upcoming projects more quickly than the little guy.
@tr4newreck: Thank you sir, I was beginning to think common sense was at a premium even in the comments section. The gaming press has been attempting to condition us for at least the last five years with op eds and other fluff that have little or nothing to do with gaming. when given the opportunity to ask the hard questions they simply chose to play it really, really safe and not dare offend the EA exec. I see something even worse than that in the article. What I saw was an active attempt to revamp EA's public image while simultaneously wag his finger at his own audience for being "short-sighted" in our survey responses. Sure, I get the point that there are much worse corporations in the world than EA. But, the poll was regarding which one the people hated the most right?
@justbefahad: So we should just not ask the questions right. The payoff is exposing that the individual is giving dishonest answers. But, that would undermine the narrative of the article wouldn't it? That narrative was clearly to give EA a PR make over.
@justbefahad: Your statement added no more value than his/hers did. I don't agree with much that was written either. If these games are truly meant to engage us for longer periods of time, then I believe EA is failing in their goal. I know I haven't felt the need to stay engaged for any of their products for long periods of time. I play the good single player stuff then move right along.
@DeadHUSKSskiN: Agreed, what has she done that makes her such a valuable asset. Assassins Creed has long since run out of gas. I'm glad she did find other employment; however, I will reserve judgement of her value until I see the fruits of her new IP labor.