Yeah, gamers tend to be compulsive these days. Once they've played the game and realize it isn't the solution to all their problems, they back off. If companies can get $60 out of them in advance of that realization, projected outlook is much better off.
This has been kind of obvious for a while now, though. I remember when demos were new, and they only stayed ubiquitous for a few years. Past that they started drying up. A game promoting a demo to me seems more confident these days.
@hydrobeast Haha, this is a good point. Normally it's just EA complaining that their games are getting stolen, while cackling from their money pools, all of which was earned from good franchises gone to crap. This is a lot less effort for EA.
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