Interesting point, I guess really your looking at two factors: the developer's writing capabiity and its need to make money.
Undoubtedly, the writing capability of some developers is very limited, especially to a few limited subjects, such as Tolkein-esque fantasy; however they're certainly very good at making money.
Video games have gone from being a fledgling industry, to one that makes more money than Hollywood in a relatively short space of time, largely off the back of a limited number of tried and tested story formulae.
Research into the folklore of other cultures would make the process of game developing like writing a novel and sadly, the industry probably wouldn't want to risk high production rates, or add costs to pre-production until they are guaranteed a good return - and this would require us, the consumers, to stop buying games with hackneyed story lines.
Companies such as Blizzard have seen the benefits of taking time on game production, perhaps if a developer were to take the plunge and go for pre-production values then we would see an overall increase in game topics.
Wasn't there a series for the Amiga called Valhalla (Valhalla: Before the War...)?
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