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Social media is basically the application of social media networks and sites to promote either a product or service to the public. While the traditional terms such as digital marketing and e-marketing are still quite dominant in academia, social media marketing has become much more popular for researchers and practitioners alike. A major benefit to implementing social media marketing techniques is that they're very cost effective and do not require much additional investment. They can also be done from any location. This article is going to provide some information regarding social media marketing.

One of the most important things to note about social media marketing in particular is to make sure that the target audience is made aware of the presence of your efforts. This means that you should reach out to your target audiences and let them know of any upcoming promotions or events. Make sure that you do this through various forms of communication such as email, SMS, or blogging. It is also a good idea to have an "about" page that provides information about the company, its products and services, and the business as a whole.

In the realm of SMM, Facebook and Twitter are two of the biggest platforms. These two social media outlets have become extremely popular with businesses because of the ease in which they can be used. When utilizing Facebook, make sure that all of the images and content are clickable. Additionally, you should be able to put the image in different sizes. By doing this, you will be able to maximize the amount of time that users spend on Facebook. On Twitter, it is recommended that you place links back to your website whenever you post new information on your Twitter account.