So they expect a doubling of units sold b4 xmas huh. Well the way sony has treated us i won't be rushing off anytime soon. I'll get a PS3 eventually (& the new price is very much welcome) but their supreme arrogance has tarnished on my view of Sony badly. First they rip off us Aussie's with their $1000 machine (compared to other territories) and now they treat us like children again by telling us what's good for us. I've been with sony since the PS but they're really letting their ego get the better of them.