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A frequent mistake that businesses make is hiring an internet marketing company too quickly -- primarily based on price. Your website is a visual representation of your business and a poorly designed site can frustrate visitors, misrepresent your products and also lose sales. Before you hire a internet marketing firm, research the answers to these questions:

1. How Much Experience Does The Internet Marketing Company Have? Do THEY WILL HAVE Any Special Qualifications Or Designations?

Longevity in the industry is a great indicator of stability and skill. Online marketing firms that have been available for some time and built admirable reputations are usually known for sound design work and customer support. Choosing an online marketing company that is around longer means they'll be more likely to be around down the road for ongoing maintenance and updates to your internet site.

The answer to this question will give you a general idea about the skill set at the net company. Having a tertiary qualification is good. Having a lot of experience is better, and combining experience with a tertiary education is best.

2. How Many Staff Members Do They Have And WHAT EXACTLY ARE Their Roles?

Digital marketing isn't necessarily better when it comes to effective web emarketing companies. Companies normally have one designer, a couple of web developers, analysts, and some sales and support people. Some companies use Just-in-Time staffing, adding or removing staff as needed. This helps keep overhead low.

3. In Addition To ONLINE MARKETING, HOW MANY OTHER Services Does The Agency Offer?

Many prominent internet marketing firms are branching out and offering other services, including web development and design. SEO, SEARCH ENGINE MARKETING TECHNIQUES, Web Content Writing, SOCIAL MEDIA, Blog promotion, and Google AdWords Management are services offered by many experienced internet marketing companies. The key is getting a company that offers the services you are looking for.

4. Does THE WEB Marketing Firm Spend Time With You To Gather Business Knowledge And Give You A Formal Proposal?

It is good to select an web marketing company that may take the time to provide a custom solution for the website. Oftentimes, the online marketing firm will provide you with a questionnaire to complete so that they can get a better feel for the goals, competition and overall website needs. Your website will play a big part in your current brand marketing. Therefore, it is important that your internet marketing firm have a clear picture of your overall internet marketing goals.

5. What Are the ONLINE MARKETING Company's Payment Terms?

For anything from a small non-profit site to full corporate branding, most internet marketing companies will charge an upfront deposit and stage payments based on agreed milestones and deliverables. Be skeptical of any internet marketing firm that asks for payment in full before starting the project.