In the grand scheme of it they only help when you want the bare bones facts about the game as in length, performance and what the gameplay is. Now if you want to listen to the persons opinion on said game itself thats another story.
I saw the vid you put up and to be fair overwatch did well out the gate cause of the massive amounts of money blizzard put into advertisement and character design. I dont know about that personality stuff since its barely in the game and the only way your getting it is going online to find comics and stuff.
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