It is true though that with the right wording and marketing a bad game can sell well. But doesn't that just mean that good games should make sure that they an excellent marketing campaign in order to sell really well. A good game with a good marketing pitch will not only do well because as a bad game with good marketing, but even better because good games will have their names spread. And as word spreads that means more potential buyers. Bad games also get bad publicity. I do not even think of how many people I had to tell "do not buy Duke Nukem."