Most supermarkets over here in UK sell at £39.99 for full price games as there is a trade war going on. Some have started selling 6 month old titles at £34.99 as well now. Not sure what that is in $ tho sorry

Toys R Us in the UK are selling the Premium Pack + Dead or Alive 4 + Final Fantasy XI + Kameo for £299.98 (approx $569) So thats the full premium +3 games for £20 more than the premium pack usually costs. RIP Sony.