@jd198469: mid to low $1xx

@tmthywtsn: you can sell it now and get a non reference 1070 hybrid and still have money in your pocket for same performance

@deviltaz35: true i can't believe i sold my 980ti amp extreme for $500 2 weeks ago, although i can go with the 1070 non reference and still have some money in the pocket after for same performance for current flagship.

@justin12421: its 1 year away according to AMD, current focus is on zen cpu and mid gpu market.

@bookfan8780: evga isent doing it for me anymore, i rather go with zotac amp extreme or BFG which should be the king of the 1080s!

@uaexfuture:

Sell tbe 770 probably in the mid to low $1XX,

And use the cash to upgrade to 1070 thats about 4X the performance gain than the 770 .

@Gravity_Slave: the 1070 is double the performance of the 970 for moderately more money , just one year later, unheard of in computing industry!

@andyvecc011: i believe their focus is more on upcoming zen cpu, which has way more return on investment. If they get zen performance competitive, theyll have more cash, and eventually, with next year's Vega with hbm cover the enthusiast high end market as per AMD themselves.

@justin12421: $500 for vega Crystal ball?, The vega with hbm is already declared a rumor for October, the earliest is mid 2017 as per amd themselves. Amd decided to compete in the $200-$300 price range with Polaris 480x. Unfortunately i believe we will see 1080ti with gddr5x way before vega too.

The 1070 is a great card at $379, you get the performance of 2 970s in sli for almost similar price point slightly more, in computing you hardly get those gains especially after one year, 100% performance gain, if you own a 970 you can probably still sell it for decent value in the low $2XX, and add a little for double the performance!