i think the biggest problem with the industry is, as in the music industry, the publishers. the publishers want their money, and impose incredibly short deadlines to the developers with the most water-tight black-mail in existance "work or we wont publish it". think about it, when you hear of a video game, who presents it? the CoD series for example? what the first thing you think of? Activision? or Infinity Ward? BF series? EA? or Dice? the publishers essentially parade around other peoples work, and people naturally assume they made it.