I don't think the game industry just saying these kinds of things is going to stop people from pirating games, whether it has a negative effect on the industry or not. The fact is people were making games before there was an industry, and they'll keep making them if it collapses. The issue is not that it's a victimless crime it's that it's a crime without consequence, and you can see just from the comments here that gamers in a lot of ways feel a sense of entitlement when they pirate a game. And Lawrencevanrijn had a great point, it's the lack of quality combined with high prices and enormous industry hype that probably leads to that feeling. EDIT: @forhekset: "Most people who pirate games wouldn't of purchased them anyway = no loss." I just read what you said and I think it should be repeated just so more people will see it.