I got this from pwtorch.com and I agree with this guy. Anybody else have ideas for the Vin man to save WWE programing?

Guest Editorial
By Tommy Fierro
PWTorch.com Reader

Dear Mr. McMahon,

First off, let me start out by telling you that I have the nothing but the utmost respect for you. It's obvious you are the king and ruler of the pro wrestling business and the greatest promoter in the history of wrestling. Those are all facts. However, as of late, your booking for your company is flat our horrible. I've been promoting wrestling events since I was sixteen years old, the last fourteen years. I've been a die hard fan since the early age of five. I actually plan on applying for a job on your creative team this year, so this letter might not do me any favors. However, someone has to be honest with you and tell you that what you are currently producing isn't good TV. It's apparent your creative team, who is coming up with these storylines, aren't telling you the truth. Do they actually believe what they are writing is good TV? Better yet, do you believe it is?

I don't even know where to start. Let's start with last night's ECW show featuring C.M. Punk vs. Hardcore Holly. If anyone can see talent in someone, it should be you, Mr. McMahon. You currently have a wrestler on your ECW show that your audience is really into and want to get behind. That wrestler is C.M. Punk. Despite the fact that you haven't done much with him since debuting him on national TV, he is SUPER over with your audience. This guy could be your next big breakout star. Either you don't see what your audience sees in this guy, or you just don't care what they think and you're going to present them with whatever you want to present them with.

On last night's show you were advertising C.M. Punk as undefeated. He's not undefeated. You quickly eliminated him in your Elimination Chambers match back in December, remember? Regardless, last night you had him lose clean to Hardcore Holly, with Holly's finishing move. That is mind-boggling. Why in the world would you do that? I have nothing against Holly, he's a very good worker. But I have a question for you. In the fourteen years he's been in your company, how many tickets or t-shirts did he sell? You have someone that is fresh and different and is ready to be your next breakout star and you have him lose clean to Holly's finisher? How is that good for business, Mr. McMahon? Seriously.

I was actually going to pitch the idea to you of having Punk win the Royal Rumble this year. The Rumble is used as a stepping stone to reach the next level in WWE. If you would have had Punk surprisingly pull off an upset Royal Rumble victory this year, it would have put him on the map as being the companies next big breakout star. He could have then went on to win the ECW Title at WrestleMania. But after the way you booked him last night, I'm wondering if Punk will even be in the Rumble this year, never mind winning it. If I would have sent you this storyline idea in, you would have probably just laughed at it and tossed it in your garbage can.

Lets move on to another subject. Victoria.

I loved the storyline you came up with for her. Having her come out as a bad ass heel and destroying all of the divas with her checklist was a great idea. But then what do you do? You have her asking Melina for help in her quest to win the title from Mickie James? She just beat the **** out of all of the divas you had on Raw. Why in the hell does she need Melina's help? After all of the build up for Victoria, she loses her title match against Mickie and is then in a meaningless divas tag match the next night on Raw. So much for all of the build up to get Victoria over as a killer heel. See, it's stuff like this that makes me think that the writers you have don't have a clue about the wrestling business.

Lets move onto "Donald Trump vs. Rosie."

I can see the reason you would want to do this idea. It's a hot story going on right now in America and it might result in the news media picking up the story and giving your company additional press that you hadn't had previously. However, you should have just limited this to a few backstage vignettes between the two, not a match in the middle of your ring that made a mockery of the wrestling business. If "Donald" and "Rosie" can bump around the ring and put on a "wrestling" match, what does that say about your performers that actually go out there night after night and risk their lives for the fans? It makes the entire business look like a joke and make believe.

The night before this, you had one of your biggest stars, Triple H, suffer a torn quadricep in a match, and then you put these two in the middle of your ring on national TV to put on a "wrestling" match? You could have just had them stay backstage and did your comedy vignettes with them and got across the same message to your audience. Whatever that message might have been. If you did this "angle" to draw a big TV rating, it didn't work. The ratings went down from a 3.9 to 3.7. That should tell you something right there.

Lets move onto another subject. Carlito.

Here is another guy who the fans are behind and want moved up the food chain in WWE, but is another that is simply just "there" and doing nothing. Don't you listen to your audience? They love this guy. So what have you done with him lately? Nothing! You have him paired up with Torrie Wilson, who's gone through more guys in her WWE stint than I have underwear. At last year's New Years Revolution you had him in the main event of your PPV in the Elimination Chambers match. At this year's NYR, you had him in a popcorn match with Chris Masters, who was also in that same main event the previous year. Early last year some of Carlito's promos reminded me of The Rock. It's apparent Carlito has the "it" factor. Your audience is into this guy big time, but despite that, he has been booked in repeated meaningless matches for the better part of the last six months. Again, I must ask, do you listen to your audience?

Let's move onto K-Fed.

I have no problems with you having him involved with your show. He's a hot name in the entertainment industry as being Brittany Spear's husband. He's on the cover of all of the gossip magazines that millions of people read every week. But how in the hell do you have him pin the top star in your company? I don't care that it's because Umaga interfered or that he got his heat back on K-Fed later in the program. There is NO WAY, no matter how you book it, that K-Fed should be pinning your World Heavyweight Champion and top drawing card. It's horrible for business. Would you have ever let some skinny B-List celebrity pin Hulk Hogan back in the '80s? Hell no! Do you think your audience wants to see this non wrestling "punk" go over on your top guy? I don't care if Cena would have shot him in the head with a gun later in the program to get his heat back. The bottom line is that K-Fed pinned your top guy. How is that good for business? How did that sell tickets?

Lets move onto ECW.

I will not even get started with how badly booked this show is. However, I want to comment on how almost every week on this show you present a main event that results in a non-finish. This show has become so predictable as of late. Fans know going into the show that your main event is going to somehow have a screw job finish. Let's take last week's match between RVD and Lashley. They were having a good back and forth match before RVD leaped from the ring onto Lashley by the announcers table and the match resulted in a double knock out. Huh? I thought this was EXTREME Championship Wrestling? Since when can't RVD, who does and did way more crazier things than that on your shows through out the years, not get up from a leap to the floor? His leap last night where he missed Lashley and leg dropped the announcers table was more serious than what resulted in a non finish the previous week. It's going to come to a point where fans are tired of tuning into this show because they know they are going to get screwed out of a finish in the end. If the fans know they are going to get screwed out of a finish every week, why in the world do you think they will tune into watch?

You're going to continue to draw the same audience you have been for the last few years. If you're happy with your 3.6-4.0 average you have with Raw currently, don't change a thing. Your die hard audience will watch your product regardless of what you present them, much like I do. I think your product as of late has been horrible, but I watch it because I love this business and I'd watch it regardless. It doesn't mean I have to like what you're presenting, though.

If you want another "boom" period with your business again, which I'm sure you do, it's not going to take place with what you're presenting right now. I don't care how many K-Feds, Donalds, or Rosies you have on your show. It all comes down to creative. If your creative team is not being creative, which they aren't, get rid of some of them and make room for people that are creative to be on your team. You can have all the college degrees in the world. You can have all the BA/BS in film, TV, drama, media studies, communications or equivalent in the world. You can have all of the writing and production experience in network television in the world. You can have all of the professional TV staff experience in drama and comedy in the world. All of that and a dollar will buy you a cup of coffee.

What you need is someone that understands the wrestling business and knows what your audience likes and wants. You need someone that eats, breaths, and sleeps wrestling 24/7, not some Hollywood writer that doesn't know the difference between a wrist watch and a wrist lock. Like I said, if you're happy with your average rating of 3.6-4.0, don't change a thing. But if you want to get your ratings back to the days of the "Attitude" era, which I'm sure you do, it's time for change. Change starts with creative.