"I do think the idea of ownership is morphing," Spencer said. "I think it's morphing in a way that gives the consumer more ability with the content that they have."

One example Spencer pointed out was the ability for up to 10 family members to log in and play Xbox One games wherever they are.

For the past 30 years I've been able to trade, borrow, rent, etc... with as many people as I wanted. What is this 10 family members crap, that is not "giving the consumer more ability with the content they have." that is giving them less options than they've had.

@Dasim64 Screw digital copies, the sooner gamers stand up and unite and say no, the longer I'll still be able to borrow and share games between friends.

@BadMrSnake I was thinking the same thing when I started up Skyrim for the first time last night. For such a pretty game, why are they using combat from the 80's?