<< LINK REMOVED >><< LINK REMOVED >> Yes, it is an art form, but it's also a business and in order for a business to succeed they need to provide customers with what they want. Also, people have been paying artists for what they want for millennia . Rich people in the renaissance era would pay artists to paint portraits of them or their family or whatever they wanted, so it's the same idea. Sure, Ubisoft may be lacking in a coherent vision, but at least they're asking for guidance instead of going in a bad direction. I will agree with you that they're milking the franchise by releasing yearly AC games.
<< LINK REMOVED >> I say it's not a bad idea to ask gamers what they want. If only M$ did that before their announcement of the Xbone, it would have saved them the backlash. I'd much rather a company ask me what I want instead of giving me something I don't want.
Of course it's harder now, especially when you consider how easy it was to scare people when horror movies were first introduced many decades ago. I imagine that once the Oculus Rift finally gets released and greatly improves game immersion it will become much easier to scare people in horror games with it.
<< LINK REMOVED >> I don't think developers would beg for that, since so many complain about how stressful and time consuming it is to make triple A games compared to those fart apps or small indie games.