It depends. I don't have much of a persona when it comes to being on-screen, so I stick to written reviews. And when it comes to writing reviews or making videos, here's a few tips:
- when making a video review, always show footage of what you're talking about in various segments of the game, especially when describing what the gameplay is like. Using the intro cutscene for most games is usually a good idea for talking about the story, but don't show anything that might be considered spoiler material. Keep all important story bits hidden for when the player decides to actually play. Try that for your next video: record different parts of the game and edit them together as you're talking about the various bits and pieces.
- It's also best to have a script so as to avoid minor speech issues many people have. Having a natural voice is admirable, but few can pull it off without stuttering or pausing. Reading from a script avoids those problems to an extent, and practicing the script over and over usually makes it better.
- No matter how big a fan you are of a game, don't just simply ignore the bad parts of a game, as no game is perfect. If something bothers you about it, mention it. It could be a minor annoyance or a major issue with the game. This could be a gameplay mistake(s), design oversights, bad characterization, or even major plot holes in the story if the game has one. It might be a good game overall, but it's somewhat cathartic to admit when your favorite things aren't exactly perfect. When there's a bad game to be reviewed, at least try to find something good about it, because some bad games have good things about them too, unless they're absolutely irredeemable in quality (it has happened).
- For written reviews, the obvious stuff comes to mind: have good grammar, spelling, punctuation, etc. But also try to write a review the way you see the game. Try to come up with a voice that's yours alone. It's easy to tell when someone is copying another's style. Granted, I'm still trying to find my voice when it comes to written reviews, but just be yourself and you'll be fine.
- And finally, watch other video reviews and read written reviews, both professional and user, as they can provide some insight as to how to make an effective review.
I hope that helped. I've written many reviews on this site before, and I hope to see one of yours someday. If you want, you can read some of mine to help you out, and read some of the pro reviews on this site and other sites such as Giant Bomb, IGN, Game Informer, Joystiq, and others.
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