Maybe Microsoft had convinced themselves their fanbase were loyal? Apple can put out a crap device and everyone will still run out and buy it because their fans are loyal to the company. The only reason Microsoft were successful last generation was because they released first and had a reasonable priced console. This time around they've came up with something terrible, and nobody feels any loyalty to microsoft... so everyone will just go out and buy the ps4.
Apple have a cult-like following, any computer company could make a ridiculously expensive laptop... difference being not many people would go out and spend £2,000 on an Acer laptop, whereas plenty of people would go out and spend that much on an Apple laptop. Apple don't have a copyright on expensive laptops, yano?