Blaze787 / Member

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Final Fantasy

I've heard people say that Square Enix is milking the FF franchise with so many sequels. I've never played an FF game apart from the MMORPG, Final Fantasy XI. But from what I've read and seen, each game seems to have its own story, setting, and characters.

If that's the case, is it really so bad if the most significant thing that's borrowed is the Final Fantasy name in order to maximize sales?