I look completely different with make-up, more like how I actually want to look. And I look a lot better with it.
My make-up isn't just plain coverup and mascara as more regular, I like black eyeliner (and no, not scene style) and whatnot. It makes my eyes stand out more and look more piercing I guess, plus for the style I like.. Then again, not in an attempt to sound unique, I don't dress/act/etc like other girls so I can't back up them or anything.
And if you are just talking about coverup and mascara, it's just as simple as evening out complexion and covering "imperfections", and making eyelashes stand out more.
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