If your looking for a trade, shipping, building type game...there is better options...
However...Dawn of Discovery is a much better game in a similar vein. If your looking for this sort of game go with Dawn of Discovery instead as it has a much more robust building feel and the quest system is more dynamic especially in regards to the scenarios built into game. Also DoD is superior in the graphics area.
Also the game just seems to tie you so much into the main trade menus that after a while you just feel like its all you ever do. Automating some of it helps but the game just feels more like work sometimes then it should be.
Overall think the last entry in the series is still a much better game. Its hard to say exactly what is missing here as many items are done in a way that I cant give an exact way to do it differently but it just....should be.
Anyway....again if your just looking for a game of this type and have never played Dawn of Discovery....I recommend that title over this one.
Just a suggestion.