EA: Consumers 'enjoying and embracing' microtransactions

Gamers are "enjoying and embracing" microtransactions, according to Electronic Arts chief financial officer Blake Jorgensen. Speaking today during the Morgan Stanley Technology, Media, and Telecom Conference, the executive said microtransactions will be built into more and more of the publisher's titles moving forward.

"We are building into all of our games the ability to pay for things along the way; to get to a higher level, to buy a new characters; to buy a truck or gun or whatever it might be," Jorgensen said. "And consumers are enjoying and embracing that way of business."

In order for EA's microtransactions platform to flourish, the correct technology must be in place, Jorgensen said. Not only has this been achieved through efforts from chief technology officer Rajat Taneja, but EA has made this business more profitable by bringing it in-house.

"We've got to have a very strong backend to make sure…if you're doing microtransactions, and you're processing credit cards for every one of those microtransactions, you'll get eaten alive. And so Rajat's team has built an amazing backend to manage that and manage that much more profitably. We've outsourced a lot of that stuff historically; we're bringing that all in-house now."

Check back later today for more comments from EA's presentation.