Pokemon Center London - Everything You Can Buy

With the release of Pokemon Sword and Shield just under a month away, a brand new Pokemon Center has opened in the United Kingdom, the inspiration behind Sword and Shield's Galar region. Located in Shepherd's Bush, London, the pop-up Poke-shop will be open for business until November 15, 2019, when the new games arrive on Nintendo Switch.

Not only will the store be a treasure trove of plush and plastic, Pokemon Go players will see an increase of certain Pokemon in the area, with Psyduck, Vaporeon, Jolteon, Flareon, and Combee, to name a few, showing up in the London Westfield shopping centre.

We were invited by The Pokemon Company to preview the new store before it opened, and check out all the goodies on offer for fans to buy. The star, of course, being Pikachu in its London City outfit - which was too cute to not take one home with us.

Smiling staff await thousands of Pokemon fans over the coming weeks.

Essential for Pokemon catching in the United Kingdom, shelter from the rain under this London Pokemon Center umbrella. Room for one more?

Perfect for carrying your Pokemon plushes on the go, this sophisticated tote bag features an ornate Pikachu, Mewtwo, and Mew design.

We can't encourage you to paste these London Pikachu stickers around Piccadilly Circus, but we won't stop you, either.

Pokemon stationary, presumably to write to friends asking for money after you've bankrupted yourself on Pikachu plushies.

Nothing better than a good cup of tea, especially if it's in this London Pokemon Center Mug.

Perhaps you can keep notes on your adventures through the Galar region of Pokemon Sword and Shield in these handy notebooks.

The pièce de résistance, London City Pikachu is certainly a dapper looking fellow.

This extremely exclusive plush is limited to one per customer.

Pokemon Trading Card Game fans will definitely want to add this London-themed Pokemon playmat to their collection.

And you can't have a playmat without some new card sleeves, right?

This pin badge features the ornate design we've seen on a couple of the other products, and we think this would make a mighty fine addition to any pin collection.

What's better than a Chilly's water bottle? A Chilly's water bottle with Pikachu on it. Stay hydrated.

Just in time for Winter, get cosy with Pikachu and pals under this fleece blanket.

This London Pokemon art is amazing, so of course you can buy it on a poster.

Pikachu wasn't the only star of the show, the London Pokemon Center also had a menagerie of popular Pokemon plushes.

Now the difficult decision of which starter to choose. Will it be Scorbunny?

Or maybe Grookey is more your cup of tea.

It would be sad to not choose Sobble. How about all three?

A Pokemon Sword and Shield backpack, because you're going to need somewhere to put all this stuff.

Up close, the bag is detailed with the three Galarian starters from Pokemon Sword and Shield, and aren't they just the cutest?

There was also a trio of key chains to choose from.

Scorbunny could surely be trusted to keep your keys safe?

Sobble has a key chain too, may be slippery when wet.

More drinkware, because tea. Or is this for Sobble's tears?

This Grookey mug would be perfect for herbal tea.

Will Scorbunny keep my drink warm?

Match your starter in style with these Galar hoodies.

The fire-type starter emblazoned on this hoody is sure to turn heads.

Green, but not particularly mean, is this Grookey hoody.

Never wonder what to wear on a blue Monday ever again.

This cheeky Pikachu mug will be the star of your office kitchen, so write your name on it.

The new game may be set in Galar, but there was plenty of Kanto merch on display at the London Pokemon Center.

The Sitting Cuties series of plush are seriously cute, and they sit, what more do you want?

Check yourself before you deck yourself? I don't know, we're like thirty five images deep now.

Bling out your deck with these various Pokemon Trading Card Game supplies.

Stay fresh in these cool Pokemon Center London tops.

There were some great t-shirt designs on display, one for each day of the week?

We're a big fan of the manga-inspired design on the right.

Yes, you can dress from head to toe in Pikachu-themed merchandise.

Look dapper like Pikachu with these colorful socks.

This knitted beanie hat will make you look the part when you're catching Pokemon on the go.

For when the weather warms up, it'll stop glare in your eyes, but not the screen on your Switch.

The star of Detective Pikachu also made an appearance, along with his co-stars.

Cuddly toys may reduce headaches.

Paint yourself yellow and put this on before you solve crimes.

You're going to need a Switch to play the new games on after all.

Head upstairs and you can play a demo of Pokemon Sword and Shield, with a special deal for those who pre-order in-store.

Will you be making the pilgrimage to London? Well if this wasn't enough Pokemon content for one day, you can read about why choosing your starter in Pokemon Sword and Shield is an emotional experience, and read up on all the differences between the two versions releasing this November.