Xbox One Elite Controller Series 2 5th fastest selling accessory ever -NPD

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StrongDeadlift

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#1  Edited By StrongDeadlift
Member since 2010 • 5608 Posts

Xbox One Elite Controller Series 2 5th fastest selling accessory ever -NPD

one of fastest selling gamepads ever.

https://venturebeat.com/2020/02/14/xbox-elite-series-2-is-one-of-the-fastest-selling-gamepads-ever/amp/

When Microsoft announced the first Xbox Elite Controller way back in 2015, everyone had the same question: Who is going to spend $150 on gamepad? It turns out that enough people bought it to justify the Xbox Elite Controller Series 2, which debuted in November for $180. And now that controller is among the most successful gaming accessories ever made.

The Xbox Elite Series 2 was the top-selling accessory in the United States in January. That is according to the latest report from industry-tracking firm The NPD Group. In fact, Microsoft’s premium gamepad has something of a streak going.

“The Xbox Elite Series 2 Wireless Controller was the best-selling video game accessory for the third consecutive month,” NPD analyst Mat Piscatella said. “With three months in market, It is the fifth fastest-selling video game accessory in U.S. history.”

It’s worth noting that NPD ranks accessories by dollars. That means it’s not necessarily the fifth fastest-selling accessory in terms of units.

Here’s the list of the top-five best-selling accessories in their first three months:

Xbox 360 Kinect with Kinect AdventuresXbox 360 Kinect with Gunstringer and Fruit NinjaDualShock 4 Wirelss Controller – BlackWii Remote with Motion Plus – BlackXbox Elite Wireless Controller Series 2

This means that the Series 2 is also selling faster (in terms of dollars) than the original Elite controller. So Microsoft is clearly onto something. Maybe that means we’ll get a Series 3 in a few more years.

I dont even own an Xbox One and I want one.

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lundy86_4

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#2 lundy86_4
Member since 2003 • 55156 Posts

Yeah, this thread is gonna get derailed hard lol.

This does remind me that I need a new Elite controller.

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Archangel3371

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#3 Archangel3371
Member since 2004 • 29704 Posts

That’s pretty impressive. I certainly wouldn’t mind getting one myself. The standard Xbox One controller is my all time favourite controller and the Elite 2 looks like it is a substantial step above that one.

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sealionact

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#4 sealionact
Member since 2014 • 4812 Posts

Tormy will tell us it doesn't count as a controller.

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Pedro

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#5 Pedro
Member since 2002 • 37851 Posts

Xbox sure love their controllers. LOL.

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sealionact

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#6 sealionact
Member since 2014 • 4812 Posts

@Pedro: Seems like gamers like them too. Makes sense, when you think about how controllers have improved over the years.

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robert_sparkes

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#7 robert_sparkes
Member since 2018 • 3895 Posts

Incredible people spend so much on controllers.

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rmpumper

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#8 rmpumper
Member since 2016 • 863 Posts

Still using my ~13 year old 360 controller. This one might be better but I don't see the point in upgrading while the old one is still working without issues.

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hardwenzen

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#9 hardwenzen
Member since 2005 • 361 Posts

Makes me wonder why it took Sony/MS so long to invest in a better quality and more expensive controller. Don't they see how every gamer is buying $150+ keyboards and expensive mices?

I would get one myself, but i have never had a controller that lasted me a for a while. If it had a lifetime warranty, i'd grab one.

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Random_Matt

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#10 Random_Matt
Member since 2013 • 4770 Posts

It’s worth noting that NPD ranks accessories by dollars. That means it’s not necessarily the fifth fastest-selling accessory in terms of units.

It's an expensive controller, bet it sold **** all.

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Eoten

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#11 Eoten
Member since 2020 • 263 Posts

I will stick with my PS4 and Sega Saturn controllers depending on the game I am playing. And when my PS4 controller bites the dust I will replace it with an 8bitdo SN30 Pro+. I am not a fan of the asymmetrical thumbstick layout.

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VFighter

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#12 VFighter  Online
Member since 2016 • 6255 Posts

I would have never guessed they sold so well, only because of the price on them.

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WhatAFailure

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#13 WhatAFailure
Member since 2017 • 526 Posts

@Random_Matt said:

It’s worth noting that NPD ranks accessories by dollars. That means it’s not necessarily the fifth fastest-selling accessory in terms of units.

It's an expensive controller, bet it sold **** all.

TC either doesn't know how to read or tried to hide this.

“The Xbox Elite Series 2 Wireless Controller was the best-selling video game accessory for the third consecutive month,” NPD analyst Mat Piscatella said. “With three months in market, It is the fifth fastest-selling video game accessory in U.S. history.”

It’s worth noting that NPD ranks accessories by dollars. That means it’s not necessarily the fifth fastest-selling accessory in terms of units.

Anyone actually impressed by this, cuz I ain't. Show me something being 5th in terms of units sold, then I'll start to be impressed. Who ranks something by dollars anyways?

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tormentos

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#14 tormentos
Member since 2003 • 30034 Posts

So sad the biggest Xbox exclusive is a controller.

Wait is it exclusive or it works on PC as well?

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ProtossRushX

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#15 ProtossRushX
Member since 2007 • 6019 Posts

Tormentos destroy this thread damnit

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Xabiss

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#16 Xabiss
Member since 2012 • 3275 Posts

@tormentos said:

So sad the biggest Xbox exclusive is a controller.

Wait is it exclusive or it works on PC as well?

Looks like someone is upset that this controller is selling better then the PSVR! HA!

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phbz

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#17 phbz  Online
Member since 2009 • 5247 Posts

Sorry but non exclusive controllers don't count as real controllers.

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hrt_rulz01

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#18  Edited By hrt_rulz01
Member since 2006 • 19909 Posts

Not surprised... its the best controller ever made. Quality sells (usually).

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tormentos

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#19 tormentos
Member since 2003 • 30034 Posts

@Xabiss:

Apparently you don't know how good Sony controllers sell,fastest selling controller mean crap Kinect also held a record and now is dead,fastest selling mean it sold fast in a given period of time,not that is selling better or will sustain those sales rate.

But then again Sony doesn't make a new controller yearly to fill a game void. 🤷

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StrongDeadlift

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#20 StrongDeadlift
Member since 2010 • 5608 Posts

I remember when Cows mocked MS at the beginning of the gen for spending $100 million in R&D developing the Xbox One controller, claiming it was extravigant. The first elite controller alone sold over a million as of june 2016, and this is selling even faster. They have to have recouped that investment several fold by now.

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sakaiXx

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#21 sakaiXx
Member since 2013 • 7340 Posts

That is actually quite impressive. For a $150 item selling well revenue wise when a $60 substitute available is quite something.

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tormentos

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#22 tormentos
Member since 2003 • 30034 Posts

@StrongDeadlift:

The mocking wasn't for investing in a controller it was because that money would be better invested in games.

Elite controllers are over priced and a way for MS to get more money out of suckers,who are more interested in playing a controller than a game.🤷

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I_P_Daily

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#23 I_P_Daily
Member since 2015 • 15193 Posts

@tormentos said:

@StrongDeadlift:

The mocking wasn't for investing in a controller it was because that money would be better invested in games.

Elite controllers are over priced and a way for MS to get more money out of suckers,who are more interested in playing a controller than a game.🤷

Well MS invested that money and we got one of the best controllers out with 40-50hrs of use out of each charge, and Sony invested a dollar and you get 4hrs use out of them with a light bar you can't turn off., and cows be like i have 2, one on constant charge, so who really is the suckers here lol.

Oh and how do you play a controller without a game? what a dumb argument, go buy a PS4 and get in the game you backseat gamer lol.

And as always, thank you for visiting us from the past.

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#24 AJStyles
Member since 2018 • 1426 Posts

*Xbox fanboys buys $180 controller*

*Realizes he has no games to use it with*

lol

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AJuiceMatts

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#25 AJuiceMatts
Member since 2019 • 88 Posts

what's next? 19th fastest?

Lol @ this news

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lundy86_4

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#26 lundy86_4
Member since 2003 • 55156 Posts

@ajstyles said:

*Xbox fanboys buys $180 controller*

*Realizes he has no games to use it with*

lol

Plenty of PC games, and Lordy, was the Elite 1 a good controller. As for the Xbox, it plays plenty of games... Exclusives amongst all systems, are minimal.

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phbz

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#27  Edited By phbz  Online
Member since 2009 • 5247 Posts

@ajstyles: 2013 called...

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Pedro

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#28 Pedro
Member since 2002 • 37851 Posts

@tormentos: Your logic is flawed. Don't rely on flawed logic.