Why did Mark Cerny Mention 8k with PS5's info reveal? ANSWER!!!

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Avatar image for boxrekt
#1 Edited by BoxRekt (2019 posts) -

Because that was going to be MS's big marketing point for Nextbox power at E3!

I see so many of you guys confused on here why he even mentioned this when most people either don't care or aren't even interested in anything over 4k.

Well it's not a coincidence that Sony dropped this news the same day MS had their XO and dropped the SAD price.

Sony was killing 2 birds with one stone.

Simultaneously taking any wind out of the pitiful SAD box release and stealing MS's thunder from E319 that they were going to use for NextBox to hype it's power and the same group who are criticizing Mark Cerny for mentioning 8k now would have been EATING IT UP if MS was the first one to speak on it 100%.

The only reason Mark mentioned 8k WAS to be the first to speak on it, thus taking the wind out of any buzz MS might have had saying it during E3. Now that big marketing pitch MS had to hype NextBox will simply have gamers asking, "Ok, and what else?".

Chess!

Avatar image for FireEmblem_Man
#2 Posted by FireEmblem_Man (19846 posts) -

LOL right... Why not we what for what MS will announce soon?

Avatar image for boxrekt
#3 Edited by BoxRekt (2019 posts) -

@FireEmblem_Man said:

LOL right... Why not we what for what MS will announce soon?

lol we will still see it, but MS was 100% going to push the 8k narrative for power with NextBox at E3.

The last thing MS expected was for Sony to, not only, beat them to the punch with an impressive specs dump for PS5 but also beat them to the punch for speaking on 8k and to a lesser extent ray-tracing as well.

Guaranteed marketing pushes MS expected to have for NextBox specs and power to get hype over PS5 going into E3.

  • High speed SSD? Yep, gone
  • Ray-tracing? Yep, gone
  • 8k? Yep, gone

At he minimum, these 3 things were going to be BIG for MS to hype Next box. They can still mention them but the shock value is effectively 0 after Sony beat them to the punch.

This is also why Sony elected to skip E3 to randomly drop info and sabotage any moves MS tries to make before they can make them.

Avatar image for FireEmblem_Man
#4 Posted by FireEmblem_Man (19846 posts) -
@boxrekt said:
@FireEmblem_Man said:

LOL right... Why not we what for what MS will announce soon?

lol we will still see it, but MS was 100% going to push the 8k narrative for power with NextBox at E3.

The last thing MS expected was for Sony to, not only, beat them to the punch with an impressive specs dump for PS5 but also beat them to the punch for speaking on 8k and to a lesser extent ray-tracing as well.

Guaranteed marketing pushes MS expected to have for NextBox specs and power to get hype over PS5 going into E3.

  • High speed SSD? Yep, gone
  • Ray-tracing? Yep, gone
  • 8k? Yep, gone

At he minimum, these 3 things were going to be BIG for MS to hype Next box. They can still mention them but the shock value is effectively 0 after Sony beat them to the punch.

This is also why Sony elected to skip E3 to randomly drop info and sabotage any moves MS tries to make before they can make them.

Your OP and what you're talking about has no merit but pure assumption.

Avatar image for kadin_kai
#5 Posted by Kadin_Kai (537 posts) -

@boxrekt: Because Sony wants to sell 8K TV’s

Avatar image for FireEmblem_Man
#6 Posted by FireEmblem_Man (19846 posts) -
@kadin_kai said:

@boxrekt: Because Sony wants to sell 8K TV’s

Bingo!

Avatar image for Random_Matt
#7 Edited by Random_Matt (4319 posts) -
@FireEmblem_Man said:
@kadin_kai said:

@boxrekt: Because Sony wants to sell 8K TV’s

Bingo!

I swear their TV's did not sell well.

Avatar image for FireEmblem_Man
#8 Posted by FireEmblem_Man (19846 posts) -
@Random_Matt said:
@FireEmblem_Man said:
@kadin_kai said:

@boxrekt: Because Sony wants to sell 8K TV’s

Bingo!

I swear their TV's did not sell well.

Still in the business to push the technology

Sony 8K TV

Avatar image for npiet1
#9 Posted by npiet1 (2515 posts) -

I expect the Xbox to be better, but that doesn't mean the ps5 wont sell more.

Avatar image for BigBadBully
#10 Posted by BigBadBully (2166 posts) -

Sony must have forgot that MS supported HDMI 2.1 with x1x. Doubt Sony would be talking about weaker specs knowing MS is already using the tech. So chalk this up to selling new 8k tv's and future proofing PS5 which the PS4Pro didn't do.

Avatar image for drlostrib
#11 Posted by DrLostRib (5059 posts) -

I feel like TC has thought about this way more than Cerny or Sony ever did

Avatar image for ajstyles
#12 Posted by AJStyles (1075 posts) -

The next Xbox never had a chance. PS5 is destined to destroy it.

Avatar image for BenjaminBanklin
#13 Posted by BenjaminBanklin (5012 posts) -
@ajstyles said:

The next Xbox never had a chance. PS5 is destined to destroy it.

Xbox never seems to know what direction they want to take anyway. They want to have their fingers in every pie next gen. Do they want to be a console maker? Do they want to be a big game streaming platform? Do they want to be third party? Sony hasn't seemed to lose focus so far at least.

Avatar image for pelvist
#14 Edited by pelvist (7445 posts) -

Because its a marketing buzzword to give the impression to small minded people that it's going to be better than it will be. If past generations are anything to go by then PS5 still won't be native 4k + >30fps in most games and I'd be surprised if most games even reach 4k at all because as we've seen with older console generations what it says on the box and what these consoles go on to mostly do are two completely different things.

Heres one thing you can expect either way though: very dull, very samey, overly cinematic "AAA" games. If you're into that and I know a lot of you are here, then you're in for a treat.

Avatar image for SecretPolice
#15 Posted by SecretPolice (35358 posts) -

Comparatively, Super Mighty Xbox Anaconda will swallow whole the WeakSauce that will be PS Jive. lol

Just sayin. :P

Avatar image for Grey_Eyed_Elf
#16 Posted by Grey_Eyed_Elf (6493 posts) -

They mentioned it because its a resolution sells. Also because technically the HDMI 2.1 can candle 8K/60... It has nothing to do with games supporting it. You will be lucky to get 4K/60 with AAA games... Expect a 4K/30 console and the SSD being faster than current PC's is because Zen 2 will support PCI 4.0 which will support higher speeds than we currently have available but once it is on PC then console will again be slower due to the higher priced PC parts.

Read between the lines people.

What you guys need to be worried about is the storage SIZE!... SSD is great but 1TB is barely enough now for power users I can't imagine next generation games that will probably be 50-100Gb per game.

A PS5 supporting 8K/60 is no different than a GTX 760 supporting 4K/60.

Avatar image for ronvalencia
#17 Edited by ronvalencia (28230 posts) -

@boxrekt said:

Because that was going to be MS's big marketing point for Nextbox power at E3!

I see so many of you guys confused on here why he even mentioned this when most people either don't care or aren't even interested in anything over 4k.

Well it's not a coincidence that Sony dropped this news the same day MS had their XO and dropped the SAD price.

Sony was killing 2 birds with one stone.

Simultaneously taking any wind out of the pitiful SAD box release and stealing MS's thunder from E319 that they were going to use for NextBox to hype it's power and the same group who are criticizing Mark Cerny for mentioning 8k now would have been EATING IT UP if MS was the first one to speak on it 100%.

The only reason Mark mentioned 8k WAS to be the first to speak on it, thus taking the wind out of any buzz MS might have had saying it during E3. Now that big marketing pitch MS had to hype NextBox will simply have gamers asking, "Ok, and what else?".

Chess!

RX Vega 56 at ~1500Mhz (11 TFLOPS) with Vega 64's memory bandwidth OC can handle Forza Motorsport 7 at 8K 60 hz.

Loading Video...

Assume Sony's Gran Turismo Sport is optimized** for AMD's GCN architecture like MS's Forza Motorsport 7.

**Higher Compute/TMU path and minimize ROPS path usage, software tile render with L2 cache boundary limits.

MS DirectML (common rapid pack math API access) is not used.

Cut down Vega II 56 with cheaper Vega 64's HBM v2 config is not used.

Avatar image for phbz
#18 Posted by phbz (4661 posts) -

Ye, to know that the PS5 will upscale games to 8k is really impressive stuff.

Avatar image for ronvalencia
#19 Posted by ronvalencia (28230 posts) -

@Grey_Eyed_Elf said:

They mentioned it because its a resolution sells. Also because technically the HDMI 2.1 can candle 8K/60... It has nothing to do with games supporting it. You will be lucky to get 4K/60 with AAA games... Expect a 4K/30 console and the SSD being faster than current PC's is because Zen 2 will support PCI 4.0 which will support higher speeds than we currently have available but once it is on PC then console will again be slower due to the higher priced PC parts.

Read between the lines people.

What you guys need to be worried about is the storage SIZE!... SSD is great but 1TB is barely enough now for power users I can't imagine next generation games that will probably be 50-100Gb per game.

A PS5 supporting 8K/60 is no different than a GTX 760 supporting 4K/60.

Vega 56 at 1500Mhz can do 4K 60 hz without PC's diminishing return extreme settings from PC's gimping marketing (NVIDIA Gameworks) and upgraded ZEN CPU changes game world's simulation scale.

Loading Video...

Dirt Rally 2 is AMD sponsored title.

Avatar image for ArchoNils2
#20 Edited by ArchoNils2 (10430 posts) -

My best guess is that they want to seel you Tvs. We are all aware that the Ps5 will output 8k just as bad as the original Ps4 did 4k and the Ps3 did full HD ;D

Avatar image for kuu2
#21 Posted by kuu2 (11164 posts) -

@drlostrib said:

I feel like TC has thought about this way more than Cerny or Sony ever did

Avatar image for ronvalencia
#22 Edited by ronvalencia (28230 posts) -

@ArchoNils2 said:

My best guess is that they want to seel you Tvs. We are all aware that the Ps5 will output 8k just as bad as the original Ps4 did 4k and the Ps3 did full HD ;D

Loading Video...

~11 TFLOPS Vega 56 OC with Vega 64's memory bandwidth. 4K 60 hz results

Avatar image for WESTBLADE
#23 Posted by WESTBLADE (539 posts) -

@Random_Matt: And that is extremely sad, because they made overall best TV of 2018 for gaming/desktop/movie usage - https://www.rtings.com/tv/reviews/sony/x900f

Avatar image for howmakewood
#24 Edited by Howmakewood (5960 posts) -

@WESTBLADE: and if you putting 1k to a TV, why not a hundred more and get an LG oled

Avatar image for blackhairedhero
#25 Posted by Blackhairedhero (3233 posts) -

It will be mostly for movies. I'm ok with that though. Native 4k even quality checkerbording with higher quality assets is what I'm looking forward to. Can't wait to see the improvements in AI and Physics.

Avatar image for ronvalencia
#26 Posted by ronvalencia (28230 posts) -

@SecretPolice said:

Comparatively, Super Mighty Xbox Anaconda will swallow whole the WeakSauce that will be PS Jive. lol

Just sayin. :P

64 ROPS with 256 bit GDDR6-14000 would be a limit just like PC's RTX 2070 and RTX 2080.

It would take major innovation to design 128 ROPS with 256 bit GDDR6-14000.

Expect NAVI replacing RX-580 to be 64 ROPS Vega II 56 at 1500Mhz with 256 bit GDDR6-14000.

Avatar image for blackhairedhero
#27 Posted by Blackhairedhero (3233 posts) -

@Random_Matt: Their TV division is actually profitable again.

Avatar image for Grey_Eyed_Elf
#28 Posted by Grey_Eyed_Elf (6493 posts) -

@ronvalencia said:
@Grey_Eyed_Elf said:

They mentioned it because its a resolution sells. Also because technically the HDMI 2.1 can candle 8K/60... It has nothing to do with games supporting it. You will be lucky to get 4K/60 with AAA games... Expect a 4K/30 console and the SSD being faster than current PC's is because Zen 2 will support PCI 4.0 which will support higher speeds than we currently have available but once it is on PC then console will again be slower due to the higher priced PC parts.

Read between the lines people.

What you guys need to be worried about is the storage SIZE!... SSD is great but 1TB is barely enough now for power users I can't imagine next generation games that will probably be 50-100Gb per game.

A PS5 supporting 8K/60 is no different than a GTX 760 supporting 4K/60.

Vega 56 at 1500Mhz can do 4K 60 hz without PC's diminishing return extreme settings from PC's gimping marketing (NVIDIA Gameworks) and upgraded ZEN CPU changes game world's simulation scale.

Loading Video...

Dirt Rally 2 is AMD sponsored title.

What are you talking about?... Out of the last 10 AAA games how many can run at 4K/60 on a Vega 56 even with dropping settings drastically?... Dirt 2.0 is a 1/10 rare game that runs well its not a example of what will follow not to mention that developers seem to very much on the path of push graphics on console and hit a steady 30FPS.

Your logic and straw man skills are weak Ron.

We as PC gamers are aware of easy to run games and lowering settings but consoles and PC are not the same thing and the developers don't target 60FPS often they would rather push extra graphical features and seeing as Ray Tracing is one of those features mentioned by Cerny good luck getting 60FPS at 4K with exclusives also.

Avatar image for ronvalencia
#29 Edited by ronvalencia (28230 posts) -

@Grey_Eyed_Elf said:
@ronvalencia said:
@Grey_Eyed_Elf said:

They mentioned it because its a resolution sells. Also because technically the HDMI 2.1 can candle 8K/60... It has nothing to do with games supporting it. You will be lucky to get 4K/60 with AAA games... Expect a 4K/30 console and the SSD being faster than current PC's is because Zen 2 will support PCI 4.0 which will support higher speeds than we currently have available but once it is on PC then console will again be slower due to the higher priced PC parts.

Read between the lines people.

What you guys need to be worried about is the storage SIZE!... SSD is great but 1TB is barely enough now for power users I can't imagine next generation games that will probably be 50-100Gb per game.

A PS5 supporting 8K/60 is no different than a GTX 760 supporting 4K/60.

Vega 56 at 1500Mhz can do 4K 60 hz without PC's diminishing return extreme settings from PC's gimping marketing (NVIDIA Gameworks) and upgraded ZEN CPU changes game world's simulation scale.

Loading Video...

Dirt Rally 2 is AMD sponsored title.

What are you talking about?... Out of the last 10 AAA games how many can run at 4K/60 on a Vega 56 even with dropping settings drastically?... Dirt 2.0 is a 1/10 rare game that runs well its not a example of what will follow not to mention that developers seem to very much on the path of push graphics on console and hit a steady 30FPS.

Your logic and straw man skills are weak Ron.

We as PC gamers are aware of easy to run games and lowering settings but consoles and PC are not the same thing and the developers don't target 60FPS often they would rather push extra graphical features and seeing as Ray Tracing is one of those features mentioned by Cerny good luck getting 60FPS at 4K with exclusives also.

Loading Video...

Vega 56 NANO with 210 watts

https://www.techpowerup.com/gpu-specs/powercolor-rx-vega-56-nano.b6022

HDMI 2.1 should be supporting FreeSync, hence locked 60 hz is not required

Avatar image for Grey_Eyed_Elf
#30 Posted by Grey_Eyed_Elf (6493 posts) -

@ronvalencia: Holy f*** you're a actual troll.

Whats next Fortnite?

Avatar image for ronvalencia
#31 Edited by ronvalencia (28230 posts) -

@Grey_Eyed_Elf said:

@ronvalencia: Holy f*** you're a actual troll.

Whats next Fortnite?

F**kyou. You're the f%%king the troll.

I'll take you on punk.

Loading Video...

~11 TFLOPS Vega 56 with 4K 60 hz.

FreeSync 40 to 60 hz range removes the need for locked 60 hz.

Sony's 1st party games will NOT run NVIDIA's Gameworks!

Avatar image for Grey_Eyed_Elf
#32 Posted by Grey_Eyed_Elf (6493 posts) -

@ronvalencia: Wolfenstein 2?!... At least show something challenging like Borderlands 2 on the Vega 56!

Avatar image for davillain-
#33 Posted by DaVillain- (38026 posts) -

@Grey_Eyed_Elf said:

They mentioned it because its a resolution sells. Also because technically the HDMI 2.1 can candle 8K/60... It has nothing to do with games supporting it. You will be lucky to get 4K/60 with AAA games... Expect a 4K/30 console and the SSD being faster than current PC's is because Zen 2 will support PCI 4.0 which will support higher speeds than we currently have available but once it is on PC then console will again be slower due to the higher priced PC parts.

Read between the lines people.

What you guys need to be worried about is the storage SIZE!... SSD is great but 1TB is barely enough now for power users I can't imagine next generation games that will probably be 50-100Gb per game.

A PS5 supporting 8K/60 is no different than a GTX 760 supporting 4K/60.

Meh, I'm not even interested in PS5 specs, I just need to know what newer exclusives will it offer and my PC will be next-gen for a very long time. I'm not even worried about SSD cause I already install one into my PS4 (SSD 1TB) but including one right out the gate shouldn't be a problem with the pricing now they are getting cheaper.

Also, 8K/60fps is just an excuse to hype the casuals console gamers in order to buy 8KTV and we haven't hit 4K mainstream. (yet)

Avatar image for ronvalencia
#34 Posted by ronvalencia (28230 posts) -

@Grey_Eyed_Elf said:

@ronvalencia: Wolfenstein 2?!... At least show something challenging like Borderlands 2 on the Vega 56!

Loading Video...

~11 TFLOPS Vega 56 OC, 4K 60 hz.

Avatar image for Grey_Eyed_Elf
#35 Posted by Grey_Eyed_Elf (6493 posts) -

@davillain-: I'm just curious as to what they launch games will look like, the actual hardware details don't matter to much to me to be honest. The speculation and pre-launch hype is more fun than the actual spec reveal by the time the console is out in Q4 2020 the 10-12TFLOP count will be much less impressive as it is now especially for PC gamer BUT I will still get a PS5 simply because of the exclusives.

Avatar image for WESTBLADE
#36 Posted by WESTBLADE (539 posts) -
@howmakewood said:

@WESTBLADE: and if you putting 1k to a TV, why not a hundred more and get an LG oled

OLED is not suitable for desktop PC usage... I have my PC in my living room, where i use that TV ONLY for the sole purpose of a 75-inch monitor... I do more stuff on my PC than browse internet and then play some games ya know...?

Avatar image for Grey_Eyed_Elf
#37 Posted by Grey_Eyed_Elf (6493 posts) -

@ronvalencia said:
@Grey_Eyed_Elf said:

@ronvalencia: Wolfenstein 2?!... At least show something challenging like Borderlands 2 on the Vega 56!

Loading Video...

~11 TFLOPS Vega 56 OC, 4K 60 hz.

Avatar image for shellcase86
#38 Posted by shellcase86 (4521 posts) -

That's pretty good insight, OP, and I wouldn't be surprised if there was some truth to it.

Avatar image for Random_Matt
#39 Posted by Random_Matt (4319 posts) -
@WESTBLADE said:

@Random_Matt: And that is extremely sad, because they made overall best TV of 2018 for gaming/desktop/movie usage - https://www.rtings.com/tv/reviews/sony/x900f

I was merely guessing, it was what I thought. Swear everyone just buys LG or Samsung for premium and mid range by anyone else. Bit like their Xperia phones, a lot of them are great but no one gives a shit.

Avatar image for Random_Matt
#40 Posted by Random_Matt (4319 posts) -
@blackhairedhero said:

@Random_Matt: Their TV division is actually profitable again.

I stand corrected then.

Avatar image for WESTBLADE
#41 Posted by WESTBLADE (539 posts) -
@Random_Matt said:
@WESTBLADE said:

@Random_Matt: And that is extremely sad, because they made overall best TV of 2018 for gaming/desktop/movie usage - https://www.rtings.com/tv/reviews/sony/x900f

I was merely guessing, it was what I thought. Swear everyone just buys LG or Samsung for premium and mid range by anyone else. Bit like their Xperia phones, a lot of them are great but no one gives a shit.

LG and Samsung branded LED (not talking about OLED, mind you) TV's are quite a joke compared to Sony. LG is cheating with pixels since like 2016 or so and Samsung is just a waste of money whatever model you choose.
Now kicks-in the real irony though, Sony uses LG factories/tech to make panels for their TV's. This just shows that eventhough LG has all the tech, they just don't give a ****...

Avatar image for PinchySkree
#42 Posted by PinchySkree (1239 posts) -

Buzzwords are only good for tricking low IQs

Avatar image for boxrekt
#43 Edited by BoxRekt (2019 posts) -

@PinchySkree said:

Buzzwords are only good for tricking low IQs

Maybe, but that's irrelevant to the point I was making.

Someone who doesn't have a low IQ would figured out that before making a comment like yours.

All marketing is to trick people into thinking they need something that they could live without. Therefore, if you buy anything non-essential for life you must have a low IQ by your definition.

Stop trying so hard buddy, you are not special over anyone here if you're on a the same board called system wars coupled with the fact that you missed the point of the actual topic.

Avatar image for ni6htmare01
#44 Posted by ni6htmare01 (3795 posts) -

Not surprise me if op is correct. Why else will Sony even talk about it.

Avatar image for ronvalencia
#45 Edited by ronvalencia (28230 posts) -

Loading Video...

Real time power consumption and performance comparison between stock Vega II vs OC/UV Vega 64 at ~1.7 Ghz, The Division 2, RE2, FCND, Strange Brigade.

UV = ultra low voltage

Avatar image for FinalFighters
#46 Edited by FinalFighters (3214 posts) -

@npiet1 said:

I expect the Xbox to be better.

i doubt it.. Sony wont make the same mistake again giving MS the power advantage (X1X).

Avatar image for xhawk27
#47 Posted by xhawk27 (11380 posts) -

@FinalFighters said:
@npiet1 said:

I expect the Xbox to be better.

i doubt it.. Sony wont make the same mistake again giving MS the power advantage (X1X).

And MS isn't going to make the same mistake from the start of this gen.

Avatar image for NathanDrakeSwag
#48 Posted by NathanDrakeSwag (12939 posts) -
@xhawk27 said:
@FinalFighters said:
@npiet1 said:

I expect the Xbox to be better.

i doubt it.. Sony wont make the same mistake again giving MS the power advantage (X1X).

And MS isn't going to make the same mistake from the start of this gen.

I thought the same thing yet here they are trying to sell a $250 console with no disc drive 2 months before they announce next gen consoles. All they're doing is confusing consumers.

Avatar image for mazuiface
#49 Posted by mazuiface (931 posts) -

Probably just 8k for streaming and to sell their TVs to stream on.

Avatar image for son-goku7523
#50 Edited by Son-Goku7523 (955 posts) -

For marketing purposes like you said and also to take the wind out of the sails for MS at E3. MS can't go on stage and announce anything higher than 8K and Sony knows it.

Even if the best we'll get out of PS5 is 8K upscaled which I believe, it's still a strong marketing point. They are now the first guys to announce an 8K console (whether it's real or not) and MS has to scramble to look for something else to market the next Xbox with otherwise they end up with a "me too" scenario. It's a genius marketing move that most people on SW aren't smart enough to grasp. People on SW are only looking at the numbers and not looking for the reason behind those numbers.