None of the three companies care about gamers. They care about making money off of you. One of the best ways to do that is through good PR. Sony is exceptional in that area, creating the myth of Gamers first through games with vague release dates such as FF15 and KH3.
Iwata, as a former game developer, understands the process developing games the most. Reggie Fils-Aime enjoys playing games, and the games Nintendo produces shows attention to detail and a product of love. Their PR, however, is shit ever since Yamauchi told third party studios to go to hell.
Don't pretend the corporations are your friends, the relationship starts and ends with the product you buy with your money. I just happen to fork my hard earned money on products that will be a good investment.
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