The audience of the Steam Machine is anyone who would like to try PC gaming in their living room:
- Valve developed a game controller that simulates a mouse and keyboard better than normal controllers. This could be a big thing, although I do wonder about the lack of buttons compared to a keyboard
- Steam OS is designed to be push PC gaming onto Linux. It may also give some performance benefits because it is a simpler OS.
- Steam Machines use Steam (obviously) which means lots of cheap games compared to other living room systems
- Steam Machines are, in some cases, EXTREMELY small even compared to other consoles
Generally speaking, I see most of the appeal being casual console users - ones that aren't in love with console exclusives. Most PC gamers like the fact their PC is more than just a machine for playing gamepad-friendly games. I don't see myself surfing the net, image editing, or composing emails on a TV.
I am puzzled by the absurd number of companies manufacturing the machines, as well as the loose standards in terms of CPU, and the comically high prices of some models. Anything more than 2 or 3 manufacturers and a $800 price limit seems like something that can only hurt the device.
On the other hand, most of these companies are not well known anyway, and the average shopper may only encounter one-or-two steam certified machines.
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